---
title: "Craftsman vs DeWalt: Which is searched more?"
description: "Which is more popular in search, Craftsman or DeWalt? Compare estimated monthly branded-search demand and Share of Search inside the Rolling tool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands/compare/craftsman-vs-dewalt"
publisher: "Brandwave"
---

# Craftsman vs DeWalt: Which is searched more?

Which is more popular in search, Craftsman or DeWalt? Compare estimated monthly branded-search demand and Share of Search inside the Rolling tool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and DeWalt
- **Competitive set**: Rolling tool box brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 10.3%
- **DeWalt Share of Search**: 23.1%

## Which is more popular in search, Craftsman or DeWalt?

- In September 2026, DeWalt had more branded searches than Craftsman among rolling tool box brands worldwide. DeWalt was estimated to have 673K branded searches compared to Craftsman’s 301K, and held a 23.1% Share of Search versus Craftsman’s 10.3%.
- DeWalt was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide moved from 7.5% to 10.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide moved from 20.5% to 23.1%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for rolling tool box brands worldwide in September 2026?

- In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
- In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.5% | 3 | 673K | 20.5% | 2 |
| Nov 2025 | 246K | 7.1% | 3 | 823K | 23.8% | 2 |
| Dec 2025 | 301K | 8.6% | 3 | 823K | 23.5% | 2 |
| Jan 2026 | 301K | 10.3% | 3 | 673K | 23% | 2 |
| Feb 2026 | 368K | 12.4% | 3 | 673K | 22.7% | 2 |
| Mar 2026 | 450K | 14.6% | 3 | 673K | 21.9% | 2 |
| Apr 2026 | 368K | 12.3% | 3 | 673K | 22.5% | 2 |
| May 2026 | 368K | 12.3% | 3 | 673K | 22.5% | 2 |
| Jun 2026 | 368K | 12.4% | 3 | 673K | 22.7% | 2 |
| Jul 2026 | 368K | 12.9% | 3 | 550K | 19.3% | 2 |
| Aug 2026 | 368K | 12.3% | 3 | 673K | 22.5% | 2 |
| Sep 2026 | 301K | 10.3% | 3 | 673K | 23.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **DeWalt**: Measured on the search term “dewalt”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [DeWalt profile](/demand/global-en/brands/dewalt)
- [All rolling tool box brands worldwide](/demand/global-en/categories/rolling-tool-box-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or DeWalt?

In September 2026, DeWalt had more branded searches than Craftsman among rolling tool box brands worldwide. DeWalt was estimated to have 673K branded searches compared to Craftsman’s 301K, and held a 23.1% Share of Search versus Craftsman’s 10.3%.

## Cite this page

Brandwave. "Craftsman vs DeWalt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands/compare/craftsman-vs-dewalt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands/compare/craftsman-vs-dewalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.