---
title: "Rolling tool box brands: Which are searched most?"
description: "Compare the rolling tool box brands people buy. Share of Search among Milwaukee, DeWalt, Craftsman, Kobalt, Husky, Proto and Kennedy, the rolling tool box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands"
publisher: "Brandwave"
---

# Rolling tool box brands: Which are searched most?

Compare the rolling tool box brands people buy. Share of Search among Milwaukee, DeWalt, Craftsman, Kobalt, Husky, Proto and Kennedy, the rolling tool box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rolling tool box brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Milwaukee, 62.7%

## Which brand is most popular in search among rolling tool box brands worldwide?

- In September 2026, Milwaukee was the most searched among rolling tool box brands worldwide, with an estimated 1.8M branded searches and 62.7% estimated Share of Search within this set.
- DeWalt is in 2nd place, 39.6 percentage points behind at 23.1% Share of Search.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide decreased from 68.3% to 62.7%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide increased from 20.5% to 23.1%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide increased from 7.5% to 10.3%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide peaked at 68.3% in October 2025 and was lowest at 59.5% in March 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide peaked at 23.8% in November 2025 and was lowest at 19.3% in July 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among rolling tool box brands worldwide peaked at 14.6% in March 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Kobalt, Husky, Proto and Kennedy held steady: their estimated Share of Search among rolling tool box brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Milwaukee vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-milwaukee): 62.7% against 23.1% Share of Search.
- [Milwaukee vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-milwaukee): 62.7% against 10.3% Share of Search.
- [Milwaukee vs Kobalt: compare search popularity](/demand/global-en/compare/kobalt-vs-milwaukee): 62.7% against 3.1% Share of Search.
- [DeWalt vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-dewalt): 23.1% against 10.3% Share of Search.
- [DeWalt vs Kobalt: compare search popularity](/demand/global-en/compare/dewalt-vs-kobalt): 23.1% against 3.1% Share of Search.
- [Craftsman vs Kobalt: compare search popularity](/demand/global-en/compare/craftsman-vs-kobalt): 10.3% against 3.1% Share of Search.

## How did search popularity change for rolling tool box brands worldwide in September 2026?

- In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.
- In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
- In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
- Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
- Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
- Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Milwaukee | 62.7% | 1.8M | 0.0% | Milwaukee |
| 2 | DeWalt | 23.1% | 673K | 0.0% | DeWalt |
| 3 | Craftsman | 10.3% | 301K | -18.2% | Craftsman |
| 4 | Kobalt | 3.1% | 90.5K | 0.0% | Kobalt |
| 5 | Husky | 0.41% | 12.1K | -18.2% | Husky |
| 6 | Proto | 0.34% | 9.9K | 0.0% | Proto |
| 7 | Kennedy | 0.05% | 1.6K | 0.0% | Kennedy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milwaukee | 2.2M | 68.3% | 1 |
| Oct 2025 | DeWalt | 673K | 20.5% | 2 |
| Oct 2025 | Craftsman | 246K | 7.5% | 3 |
| Oct 2025 | Kobalt | 90.5K | 2.8% | 4 |
| Oct 2025 | Husky | 18.1K | 0.55% | 5 |
| Oct 2025 | Proto | 9.9K | 0.3% | 6 |
| Oct 2025 | Kennedy | 1.9K | 0.06% | 7 |
| Nov 2025 | Milwaukee | 2.2M | 64.9% | 1 |
| Nov 2025 | DeWalt | 823K | 23.8% | 2 |
| Nov 2025 | Craftsman | 246K | 7.1% | 3 |
| Nov 2025 | Kobalt | 110K | 3.2% | 4 |
| Nov 2025 | Husky | 22.2K | 0.64% | 5 |
| Nov 2025 | Proto | 9.9K | 0.29% | 6 |
| Nov 2025 | Kennedy | 1.9K | 0.06% | 7 |
| Dec 2025 | Milwaukee | 2.2M | 63.9% | 1 |
| Dec 2025 | DeWalt | 823K | 23.5% | 2 |
| Dec 2025 | Craftsman | 301K | 8.6% | 3 |
| Dec 2025 | Kobalt | 110K | 3.1% | 4 |
| Dec 2025 | Husky | 22.2K | 0.63% | 5 |
| Dec 2025 | Proto | 9.9K | 0.28% | 6 |
| Dec 2025 | Kennedy | 1.3K | 0.04% | 7 |
| Jan 2026 | Milwaukee | 1.8M | 62.6% | 1 |
| Jan 2026 | DeWalt | 673K | 23% | 2 |
| Jan 2026 | Craftsman | 301K | 10.3% | 3 |
| Jan 2026 | Kobalt | 90.5K | 3.1% | 4 |
| Jan 2026 | Husky | 18.1K | 0.62% | 5 |
| Jan 2026 | Proto | 9.9K | 0.34% | 6 |
| Jan 2026 | Kennedy | 1.6K | 0.05% | 7 |
| Feb 2026 | Milwaukee | 1.8M | 61.6% | 1 |
| Feb 2026 | DeWalt | 673K | 22.7% | 2 |
| Feb 2026 | Craftsman | 368K | 12.4% | 3 |
| Feb 2026 | Kobalt | 74K | 2.5% | 4 |
| Feb 2026 | Husky | 14.8K | 0.5% | 5 |
| Feb 2026 | Proto | 9.9K | 0.33% | 6 |
| Feb 2026 | Kennedy | 1.6K | 0.05% | 7 |
| Mar 2026 | Milwaukee | 1.8M | 59.5% | 1 |
| Mar 2026 | DeWalt | 673K | 21.9% | 2 |
| Mar 2026 | Craftsman | 450K | 14.6% | 3 |
| Mar 2026 | Kobalt | 90.5K | 2.9% | 4 |
| Mar 2026 | Husky | 18.1K | 0.59% | 5 |
| Mar 2026 | Proto | 9.9K | 0.32% | 6 |
| Mar 2026 | Kennedy | 1.6K | 0.05% | 7 |
| Apr 2026 | Milwaukee | 1.8M | 61.2% | 1 |
| Apr 2026 | DeWalt | 673K | 22.5% | 2 |
| Apr 2026 | Craftsman | 368K | 12.3% | 3 |
| Apr 2026 | Kobalt | 90.5K | 3% | 4 |
| Apr 2026 | Husky | 14.8K | 0.5% | 5 |
| Apr 2026 | Proto | 9.9K | 0.33% | 6 |
| Apr 2026 | Kennedy | 1.6K | 0.05% | 7 |
| May 2026 | Milwaukee | 1.8M | 61.2% | 1 |
| May 2026 | DeWalt | 673K | 22.5% | 2 |
| May 2026 | Craftsman | 368K | 12.3% | 3 |
| May 2026 | Kobalt | 90.5K | 3% | 4 |
| May 2026 | Husky | 14.8K | 0.5% | 5 |
| May 2026 | Proto | 9.9K | 0.33% | 6 |
| May 2026 | Kennedy | 1.6K | 0.05% | 7 |
| Jun 2026 | Milwaukee | 1.8M | 61.6% | 1 |
| Jun 2026 | DeWalt | 673K | 22.7% | 2 |
| Jun 2026 | Craftsman | 368K | 12.4% | 3 |
| Jun 2026 | Kobalt | 74K | 2.5% | 4 |
| Jun 2026 | Husky | 14.8K | 0.5% | 5 |
| Jun 2026 | Proto | 9.9K | 0.33% | 6 |
| Jun 2026 | Kennedy | 1.3K | 0.04% | 7 |
| Jul 2026 | Milwaukee | 1.8M | 64.2% | 1 |
| Jul 2026 | DeWalt | 550K | 19.3% | 2 |
| Jul 2026 | Craftsman | 368K | 12.9% | 3 |
| Jul 2026 | Kobalt | 74K | 2.6% | 4 |
| Jul 2026 | Husky | 14.8K | 0.52% | 5 |
| Jul 2026 | Proto | 9.9K | 0.35% | 6 |
| Jul 2026 | Kennedy | 1.6K | 0.06% | 7 |
| Aug 2026 | Milwaukee | 1.8M | 61.2% | 1 |
| Aug 2026 | DeWalt | 673K | 22.5% | 2 |
| Aug 2026 | Craftsman | 368K | 12.3% | 3 |
| Aug 2026 | Kobalt | 90.5K | 3% | 4 |
| Aug 2026 | Husky | 14.8K | 0.5% | 5 |
| Aug 2026 | Proto | 9.9K | 0.33% | 6 |
| Aug 2026 | Kennedy | 1.6K | 0.05% | 7 |
| Sep 2026 | Milwaukee | 1.8M | 62.7% | 1 |
| Sep 2026 | DeWalt | 673K | 23.1% | 2 |
| Sep 2026 | Craftsman | 301K | 10.3% | 3 |
| Sep 2026 | Kobalt | 90.5K | 3.1% | 4 |
| Sep 2026 | Husky | 12.1K | 0.41% | 5 |
| Sep 2026 | Proto | 9.9K | 0.34% | 6 |
| Sep 2026 | Kennedy | 1.6K | 0.05% | 7 |

## What is being compared

- **Craftsman**: Measured on the search term “craftsman”.
- **DeWalt**: Measured on the search term “dewalt”.
- **Husky**: Measured on the search term “husky tools”.
- **Kennedy**: Measured on the search term “kennedy tools”.
- **Kobalt**: Measured on the search term “kobalt”.
- **Milwaukee**: Measured on the search term “milwaukee”.
- **Proto**: Measured on the search term “proto tools”.

- [Craftsman](/demand/global-en/brands/craftsman)
- [DeWalt](/demand/global-en/brands/dewalt)
- [Husky](/demand/global-en/brands/husky)
- [Kennedy](/demand/global-en/brands/kennedy)
- [Kobalt](/demand/global-en/brands/kobalt)
- [Milwaukee](/demand/global-en/brands/milwaukee)
- [Proto](/demand/global-en/brands/proto)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rolling tool box brands worldwide?

In September 2026, Milwaukee was the most searched among rolling tool box brands worldwide, with an estimated 1.8M branded searches and 62.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rolling tool box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rolling-tool-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.