--- title: "Robotics brands: Which brands are most popular in search?" description: "Compare the robotics brands teams use. Share of Search among ABB, Boston Dynamics, KUKA, Universal Robots, FANUC and Doosan, the robotics brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/robotics-brands" publisher: "Brandwave" --- # Robotics brands: Which brands are most popular in search? Compare the robotics brands teams use. Share of Search among ABB, Boston Dynamics, KUKA, Universal Robots, FANUC and Doosan, the robotics brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Robotics brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: ABB, 76.8% ## Which brand is most popular in search among robotics brands worldwide? - In August 2026, ABB was the most searched among robotics brands worldwide, with an estimated 550K branded searches and 76.8% estimated Share of Search within this set. - Boston Dynamics is in 2nd place, 64.1 percentage points behind at 12.6% Share of Search. - Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide decreased from 3.8% to 3.1%. - Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide peaked at 77.2% in July 2026 and was lowest at 62.4% in January 2026. - Across the 11 months ending August 2026, Boston Dynamics’ estimated Share of Search among robotics brands worldwide peaked at 27.9% in January 2026 and was lowest at 12.5% in October 2025. - Across the 11 months ending August 2026, KUKA’s estimated Share of Search among robotics brands worldwide peaked at 5.4% in November 2025 and was lowest at 3.8% in January 2026. - Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide peaked at 3.8% in April 2026 and was lowest at 2.5% in July 2026. - Across the 11 months ending August 2026, ABB, Boston Dynamics, KUKA, FANUC and Doosan held steady: their estimated Share of Search among robotics brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [ABB vs Boston Dynamics: compare search popularity](/demand/global-en/compare/abb-vs-boston-dynamics): 76.8% against 12.6% Share of Search. - [ABB vs KUKA: compare search popularity](/demand/global-en/compare/abb-vs-kuka): 76.8% against 4.6% Share of Search. - [ABB vs Universal Robots: compare search popularity](/demand/global-en/compare/abb-vs-universal-robots): 76.8% against 3.1% Share of Search. - [ABB vs FANUC: compare search popularity](/demand/global-en/compare/abb-vs-fanuc): 76.8% against 2.5% Share of Search. - [Boston Dynamics vs KUKA: compare search popularity](/demand/global-en/compare/boston-dynamics-vs-kuka): 12.6% against 4.6% Share of Search. - [Boston Dynamics vs Universal Robots: compare search popularity](/demand/global-en/compare/boston-dynamics-vs-universal-robots): 12.6% against 3.1% Share of Search. - [Boston Dynamics vs FANUC: compare search popularity](/demand/global-en/compare/boston-dynamics-vs-fanuc): 12.6% against 2.5% Share of Search. - [KUKA vs Universal Robots: compare search popularity](/demand/global-en/compare/kuka-vs-universal-robots): 4.6% against 3.1% Share of Search. - [KUKA vs FANUC: compare search popularity](/demand/global-en/compare/fanuc-vs-kuka): 4.6% against 2.5% Share of Search. - [Universal Robots vs FANUC: compare search popularity](/demand/global-en/compare/fanuc-vs-universal-robots): 3.1% against 2.5% Share of Search. ## How did search popularity change for robotics brands worldwide in August 2026? - In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%. - Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. - Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. - Estimated monthly branded searches for Doosan worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ABB | 76.8% | 550K | 0.0% | ABB Ltd | | 2 | Boston Dynamics | 12.6% | 90.5K | 0.0% | Boston Dynamics | | 3 | KUKA | 4.6% | 33.1K | 0.0% | KUKA | | 4 | Universal Robots | 3.1% | 22.2K | +22.7% | Universal Robots | | 5 | FANUC | 2.5% | 18.1K | 0.0% | FANUC | | 6 | Doosan | 0.34% | 2.4K | -17.2% | Doosan | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ABB | 673K | 76.3% | 1 | | Oct 2025 | Boston Dynamics | 110K | 12.5% | 2 | | Oct 2025 | KUKA | 40.5K | 4.6% | 3 | | Oct 2025 | Universal Robots | 33.1K | 3.8% | 4 | | Oct 2025 | FANUC | 22.2K | 2.5% | 5 | | Oct 2025 | Doosan | 2.9K | 0.33% | 6 | | Nov 2025 | ABB | 550K | 73.5% | 1 | | Nov 2025 | Boston Dynamics | 110K | 14.7% | 2 | | Nov 2025 | KUKA | 40.5K | 5.4% | 3 | | Nov 2025 | Universal Robots | 27.1K | 3.6% | 4 | | Nov 2025 | FANUC | 18.1K | 2.4% | 5 | | Nov 2025 | Doosan | 2.9K | 0.39% | 6 | | Dec 2025 | ABB | 550K | 76.8% | 1 | | Dec 2025 | Boston Dynamics | 90.5K | 12.6% | 2 | | Dec 2025 | KUKA | 33.1K | 4.6% | 3 | | Dec 2025 | Universal Robots | 22.2K | 3.1% | 4 | | Dec 2025 | FANUC | 18.1K | 2.5% | 5 | | Dec 2025 | Doosan | 2.4K | 0.34% | 6 | | Jan 2026 | ABB | 550K | 62.4% | 1 | | Jan 2026 | Boston Dynamics | 246K | 27.9% | 2 | | Jan 2026 | KUKA | 33.1K | 3.8% | 3 | | Jan 2026 | Universal Robots | 27.1K | 3.1% | 4 | | Jan 2026 | FANUC | 22.2K | 2.5% | 5 | | Jan 2026 | Doosan | 2.9K | 0.33% | 6 | | Feb 2026 | ABB | 550K | 71.8% | 1 | | Feb 2026 | Boston Dynamics | 135K | 17.6% | 2 | | Feb 2026 | KUKA | 33.1K | 4.3% | 3 | | Feb 2026 | Universal Robots | 27.1K | 3.5% | 4 | | Feb 2026 | FANUC | 18.1K | 2.4% | 5 | | Feb 2026 | Doosan | 2.9K | 0.38% | 6 | | Mar 2026 | ABB | 550K | 73.1% | 1 | | Mar 2026 | Boston Dynamics | 110K | 14.6% | 2 | | Mar 2026 | KUKA | 40.5K | 5.4% | 3 | | Mar 2026 | Universal Robots | 27.1K | 3.6% | 4 | | Mar 2026 | FANUC | 22.2K | 2.9% | 5 | | Mar 2026 | Doosan | 2.9K | 0.39% | 6 | | Apr 2026 | ABB | 550K | 76.3% | 1 | | Apr 2026 | Boston Dynamics | 90.5K | 12.5% | 2 | | Apr 2026 | KUKA | 33.1K | 4.6% | 3 | | Apr 2026 | Universal Robots | 27.1K | 3.8% | 4 | | Apr 2026 | FANUC | 18.1K | 2.5% | 5 | | Apr 2026 | Doosan | 2.4K | 0.33% | 6 | | May 2026 | ABB | 550K | 74.2% | 1 | | May 2026 | Boston Dynamics | 110K | 14.8% | 2 | | May 2026 | KUKA | 33.1K | 4.5% | 3 | | May 2026 | Universal Robots | 27.1K | 3.7% | 4 | | May 2026 | FANUC | 18.1K | 2.4% | 5 | | May 2026 | Doosan | 2.9K | 0.39% | 6 | | Jun 2026 | ABB | 550K | 74.6% | 1 | | Jun 2026 | Boston Dynamics | 110K | 14.9% | 2 | | Jun 2026 | KUKA | 33.1K | 4.5% | 3 | | Jun 2026 | Universal Robots | 22.2K | 3% | 4 | | Jun 2026 | FANUC | 18.1K | 2.5% | 5 | | Jun 2026 | Doosan | 3.6K | 0.49% | 6 | | Jul 2026 | ABB | 550K | 77.2% | 1 | | Jul 2026 | Boston Dynamics | 90.5K | 12.7% | 2 | | Jul 2026 | KUKA | 33.1K | 4.6% | 3 | | Jul 2026 | FANUC | 18.1K | 2.5% | 4 | | Jul 2026 | Universal Robots | 18.1K | 2.5% | 5 | | Jul 2026 | Doosan | 2.9K | 0.41% | 6 | | Aug 2026 | ABB | 550K | 76.8% | 1 | | Aug 2026 | Boston Dynamics | 90.5K | 12.6% | 2 | | Aug 2026 | KUKA | 33.1K | 4.6% | 3 | | Aug 2026 | Universal Robots | 22.2K | 3.1% | 4 | | Aug 2026 | FANUC | 18.1K | 2.5% | 5 | | Aug 2026 | Doosan | 2.4K | 0.34% | 6 | | Sep 2026 | ABB | — | — | — | | Sep 2026 | Boston Dynamics | — | — | — | | Sep 2026 | Doosan | — | — | — | | Sep 2026 | FANUC | — | — | — | | Sep 2026 | KUKA | — | — | — | | Sep 2026 | Universal Robots | — | — | — | ## What is being compared - **ABB**: Measured on the search term “abb”. - **Boston Dynamics**: Measured on the search term “boston dynamics”. - **Doosan**: Measured on the search term “doosan robotics”. - **FANUC**: Measured on the search term “fanuc robotics”. - **KUKA**: Measured on the search term “kuka robots”. - **Universal Robots**: Measured on the search term “universal robots”. - [ABB](/demand/global-en/brands/abb) - [Boston Dynamics](/demand/global-en/brands/boston-dynamics) - [Doosan](/demand/global-en/brands/doosan) - [FANUC](/demand/global-en/brands/fanuc) - [KUKA](/demand/global-en/brands/kuka) - [Universal Robots](/demand/global-en/brands/universal-robots) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among robotics brands worldwide? In August 2026, ABB was the most searched among robotics brands worldwide, with an estimated 550K branded searches and 76.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Robotics brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/robotics-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robotics-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.