---
title: "Husqvarna vs WORX: Which is more popular by branded search?"
description: "Which is more popular in search, Husqvarna or WORX? Compare estimated monthly branded-search demand and Share of Search inside the Robot mowers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/robot-mowers/compare/husqvarna-vs-worx"
publisher: "Brandwave"
---

# Husqvarna vs WORX: Which is more popular by branded search?

Which is more popular in search, Husqvarna or WORX? Compare estimated monthly branded-search demand and Share of Search inside the Robot mowers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and WORX
- **Competitive set**: Robot mowers
- **Market**: Global
- **Month measured**: Aug 2026
- **Husqvarna Share of Search**: 47.9%
- **WORX Share of Search**: 6.1%

## Which is more popular in search, Husqvarna or WORX?

- In August 2026, Husqvarna had more branded searches than WORX among robot mowers worldwide. Husqvarna was estimated to have 1.1M branded searches compared to WORX’s 145K, and held a 47.9% Share of Search versus WORX’s 6.1%.
- Husqvarna was ahead of WORX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot mowers worldwide moved from 58.9% to 47.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide moved from 4.8% to 6.1%, and its estimated monthly branded searches moved from 108K to 145K.

## How did search popularity change for robot mowers worldwide in August 2026?

- In August 2026, Husqvarna gained estimated Share of Search among robot mowers worldwide, from 46.2% to 47.9%.
- WORX’s estimated Share of Search among robot mowers worldwide has lost ground for 3 months in a row, from 7.5% to 6.1% in August 2026.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | WORX estimated searches | WORX Share of Search | WORX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 58.9% | 1 | 108K | 4.8% | 4 |
| Nov 2025 | 1.1M | 52.4% | 1 | 114K | 5.6% | 5 |
| Dec 2025 | 867K | 51.3% | 1 | 75.1K | 4.4% | 4 |
| Jan 2026 | 1.1M | 55.3% | 1 | 76.5K | 4% | 5 |
| Feb 2026 | 1.1M | 57.6% | 1 | 81.8K | 4.5% | 4 |
| Mar 2026 | 1.4M | 50.8% | 1 | 193K | 7.1% | 5 |
| Apr 2026 | 1.8M | 49.7% | 1 | 279K | 7.9% | 5 |
| May 2026 | 1.8M | 47.6% | 1 | 281K | 7.5% | 5 |
| Jun 2026 | 1.4M | 46.4% | 1 | 220K | 7.2% | 5 |
| Jul 2026 | 1.1M | 46.2% | 1 | 157K | 6.3% | 5 |
| Aug 2026 | 1.1M | 47.9% | 1 | 145K | 6.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **WORX**: Measured on the search terms “landroid”, “lawn mower worx”, “robot mower worx”, “robotic lawn mower worx”, “worx”, “worx com”, “worx landroid”, “worx landroid vision” and “worx robot lawn mower”, summed into one figure.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [WORX profile](/demand/global-en/brands/worx)
- [All robot mowers worldwide](/demand/global-en/categories/robot-mowers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or WORX?

In August 2026, Husqvarna had more branded searches than WORX among robot mowers worldwide. Husqvarna was estimated to have 1.1M branded searches compared to WORX’s 145K, and held a 47.9% Share of Search versus WORX’s 6.1%.

## Cite this page

Brandwave. "Husqvarna vs WORX: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/robot-mowers/compare/husqvarna-vs-worx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robot-mowers/compare/husqvarna-vs-worx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.