---
title: "Robot mowers: Which brands are most popular in search?"
description: "Compare the robot mowers shoppers choose between. Share of Search among Husqvarna, Segway, Gardena, Mammotion, WORX and Robomow, the robot mowers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/robot-mowers"
publisher: "Brandwave"
---

# Robot mowers: Which brands are most popular in search?

Compare the robot mowers shoppers choose between. Share of Search among Husqvarna, Segway, Gardena, Mammotion, WORX and Robomow, the robot mowers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robot mowers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Husqvarna, 47.9%

## Which brand is most popular in search among robot mowers worldwide?

- In August 2026, Husqvarna was the most searched among robot mowers worldwide, with an estimated 1.1M branded searches and 47.9% estimated Share of Search within this set.
- Segway is in 2nd place, 19.5 percentage points behind at 28.4% Share of Search.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot mowers worldwide decreased from 58.9% to 47.9%.
- Across the 11 months ending August 2026, Segway’s estimated Share of Search among robot mowers worldwide increased from 24.6% to 28.4%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among robot mowers worldwide increased from 7.4% to 10.4%.
- Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mowers worldwide increased from 4.1% to 7%.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide increased from 4.8% to 6.1%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among robot mowers worldwide peaked at 58.9% in October 2025 and was lowest at 46.2% in July 2026.
- Across the 11 months ending August 2026, Segway’s estimated Share of Search among robot mowers worldwide peaked at 32.5% in December 2025 and was lowest at 17.9% in May 2026.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among robot mowers worldwide peaked at 12.1% in July 2026 and was lowest at 7.1% in January 2026.
- Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mowers worldwide peaked at 14.5% in May 2026 and was lowest at 3.6% in December 2025.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among robot mowers worldwide peaked at 7.9% in April 2026 and was lowest at 4% in January 2026.
- Across the 11 months ending August 2026, Mammotion rose from 5th to 4th among robot mowers worldwide.
- Across the 11 months ending August 2026, WORX fell from 4th to 5th among robot mowers worldwide.
- Across the 11 months ending August 2026, Robomow held steady: its estimated Share of Search among robot mowers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Husqvarna vs Segway: compare search popularity](/demand/global-en/compare/husqvarna-vs-segway): 47.9% against 28.4% Share of Search.
- [Husqvarna vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-husqvarna): 47.9% against 10.4% Share of Search.
- [Husqvarna vs Mammotion: compare search popularity](/demand/global-en/compare/husqvarna-vs-mammotion): 47.9% against 7% Share of Search.
- [Husqvarna vs WORX: compare search popularity](/demand/global-en/compare/husqvarna-vs-worx): 47.9% against 6.1% Share of Search.
- [Segway vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-segway): 28.4% against 10.4% Share of Search.
- [Segway vs Mammotion: compare search popularity](/demand/global-en/compare/mammotion-vs-segway): 28.4% against 7% Share of Search.
- [Segway vs WORX: compare search popularity](/demand/global-en/compare/segway-vs-worx): 28.4% against 6.1% Share of Search.
- [Gardena vs Mammotion: compare search popularity](/demand/global-en/compare/gardena-vs-mammotion): 10.4% against 7% Share of Search.
- [Gardena vs WORX: compare search popularity](/demand/global-en/compare/gardena-vs-worx): 10.4% against 6.1% Share of Search.
- [Mammotion vs WORX: compare search popularity](/demand/global-en/compare/mammotion-vs-worx): 7% against 6.1% Share of Search.

## How did search popularity change for robot mowers worldwide in August 2026?

- In August 2026, Husqvarna gained estimated Share of Search among robot mowers worldwide, from 46.2% to 47.9%.
- In August 2026, Segway gained estimated Share of Search among robot mowers worldwide, from 27% to 28.4%.
- In August 2026, Gardena lost estimated Share of Search among robot mowers worldwide, from 12.1% to 10.4%.
- In August 2026, Mammotion lost estimated Share of Search among robot mowers worldwide, from 8.2% to 7%.
- WORX’s estimated Share of Search among robot mowers worldwide has lost ground for 3 months in a row, from 7.5% to 6.1% in August 2026.
- Estimated monthly branded searches for Robomow worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 47.9% | 1.1M | -1.4% | Husqvarna |
| 2 | Segway | 28.4% | 673K | 0.0% | Segway |
| 3 | Gardena | 10.4% | 246K | -18.3% | Gardena |
| 4 | Mammotion | 7% | 166K | -18.9% | Mammotion |
| 5 | WORX | 6.1% | 145K | -7.7% | WORX |
| 6 | Robomow | 0.23% | 5.4K | -18.2% | Robomow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 1.3M | 58.9% | 1 |
| Oct 2025 | Segway | 550K | 24.6% | 2 |
| Oct 2025 | Gardena | 165K | 7.4% | 3 |
| Oct 2025 | WORX | 108K | 4.8% | 4 |
| Oct 2025 | Mammotion | 90.7K | 4.1% | 5 |
| Oct 2025 | Robomow | 4.4K | 0.2% | 6 |
| Nov 2025 | Husqvarna | 1.1M | 52.4% | 1 |
| Nov 2025 | Segway | 550K | 27.1% | 2 |
| Nov 2025 | Gardena | 165K | 8.1% | 3 |
| Nov 2025 | Mammotion | 132K | 6.5% | 4 |
| Nov 2025 | WORX | 114K | 5.6% | 5 |
| Nov 2025 | Robomow | 4.4K | 0.22% | 6 |
| Dec 2025 | Husqvarna | 867K | 51.3% | 1 |
| Dec 2025 | Segway | 550K | 32.5% | 2 |
| Dec 2025 | Gardena | 135K | 8% | 3 |
| Dec 2025 | WORX | 75.1K | 4.4% | 4 |
| Dec 2025 | Mammotion | 61K | 3.6% | 5 |
| Dec 2025 | Robomow | 2.4K | 0.14% | 6 |
| Jan 2026 | Husqvarna | 1.1M | 55.3% | 1 |
| Jan 2026 | Segway | 550K | 28.9% | 2 |
| Jan 2026 | Gardena | 135K | 7.1% | 3 |
| Jan 2026 | Mammotion | 87.6K | 4.6% | 4 |
| Jan 2026 | WORX | 76.5K | 4% | 5 |
| Jan 2026 | Robomow | 2.9K | 0.15% | 6 |
| Feb 2026 | Husqvarna | 1.1M | 57.6% | 1 |
| Feb 2026 | Segway | 450K | 24.6% | 2 |
| Feb 2026 | Gardena | 165K | 9% | 3 |
| Feb 2026 | WORX | 81.8K | 4.5% | 4 |
| Feb 2026 | Mammotion | 75.2K | 4.1% | 5 |
| Feb 2026 | Robomow | 4.4K | 0.24% | 6 |
| Mar 2026 | Husqvarna | 1.4M | 50.8% | 1 |
| Mar 2026 | Segway | 550K | 20.1% | 2 |
| Mar 2026 | Gardena | 301K | 11% | 3 |
| Mar 2026 | Mammotion | 289K | 10.6% | 4 |
| Mar 2026 | WORX | 193K | 7.1% | 5 |
| Mar 2026 | Robomow | 9.9K | 0.36% | 6 |
| Apr 2026 | Husqvarna | 1.8M | 49.7% | 1 |
| Apr 2026 | Segway | 673K | 19% | 2 |
| Apr 2026 | Mammotion | 443K | 12.5% | 3 |
| Apr 2026 | Gardena | 368K | 10.4% | 4 |
| Apr 2026 | WORX | 279K | 7.9% | 5 |
| Apr 2026 | Robomow | 14.8K | 0.42% | 6 |
| May 2026 | Husqvarna | 1.8M | 47.6% | 1 |
| May 2026 | Segway | 673K | 17.9% | 2 |
| May 2026 | Mammotion | 546K | 14.5% | 3 |
| May 2026 | Gardena | 450K | 12% | 4 |
| May 2026 | WORX | 281K | 7.5% | 5 |
| May 2026 | Robomow | 14.8K | 0.39% | 6 |
| Jun 2026 | Husqvarna | 1.4M | 46.4% | 1 |
| Jun 2026 | Segway | 673K | 21.9% | 2 |
| Jun 2026 | Mammotion | 376K | 12.2% | 3 |
| Jun 2026 | Gardena | 368K | 12% | 4 |
| Jun 2026 | WORX | 220K | 7.2% | 5 |
| Jun 2026 | Robomow | 12.1K | 0.39% | 6 |
| Jul 2026 | Husqvarna | 1.1M | 46.2% | 1 |
| Jul 2026 | Segway | 673K | 27% | 2 |
| Jul 2026 | Gardena | 301K | 12.1% | 3 |
| Jul 2026 | Mammotion | 204K | 8.2% | 4 |
| Jul 2026 | WORX | 157K | 6.3% | 5 |
| Jul 2026 | Robomow | 6.6K | 0.26% | 6 |
| Aug 2026 | Husqvarna | 1.1M | 47.9% | 1 |
| Aug 2026 | Segway | 673K | 28.4% | 2 |
| Aug 2026 | Gardena | 246K | 10.4% | 3 |
| Aug 2026 | Mammotion | 166K | 7% | 4 |
| Aug 2026 | WORX | 145K | 6.1% | 5 |
| Aug 2026 | Robomow | 5.4K | 0.23% | 6 |
| Sep 2026 | Gardena | — | — | — |
| Sep 2026 | Husqvarna | — | — | — |
| Sep 2026 | Mammotion | — | — | — |
| Sep 2026 | Robomow | — | — | — |
| Sep 2026 | Segway | — | — | — |
| Sep 2026 | WORX | — | — | — |

## What is being compared

- **Gardena**: Measured on the search term “gardena”.
- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **Mammotion**: Measured on the search terms “lawn mower mammotion”, “luba mower”, “mammotion”, “mammotion com”, “mammotion lawn mower”, “mammotion luba”, “mammotion robot lawn mower”, “mammotion robot mower”, “mammotion robotic lawn mower”, “mammotion yuka”, “robot lawn mower mammotion”, “robot mower mammotion”, “robotic lawn mower mammotion” and “yuka mower”, summed into one figure.
- **Robomow**: Measured on the search term “robomow”.
- **Segway**: Measured on the search term “segway”.
- **WORX**: Measured on the search terms “landroid”, “lawn mower worx”, “robot mower worx”, “robotic lawn mower worx”, “worx”, “worx com”, “worx landroid”, “worx landroid vision” and “worx robot lawn mower”, summed into one figure.

- [Gardena](/demand/global-en/brands/gardena)
- [Husqvarna](/demand/global-en/brands/husqvarna)
- [Mammotion](/demand/global-en/brands/mammotion)
- [Robomow](/demand/global-en/brands/robomow)
- [Segway](/demand/global-en/brands/segway)
- [WORX](/demand/global-en/brands/worx)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robot mowers worldwide?

In August 2026, Husqvarna was the most searched among robot mowers worldwide, with an estimated 1.1M branded searches and 47.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Robot mowers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/robot-mowers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robot-mowers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.