--- title: "Husqvarna vs Toro: Which is searched more?" description: "Is Husqvarna or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/robot-mower-brands/compare/husqvarna-vs-toro" publisher: "Brandwave" --- # Husqvarna vs Toro: Which is searched more? Is Husqvarna or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Toro - **Competitive set**: Robot mower brands - **Market**: Global - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 36.7% - **Toro Share of Search**: 4.1% ## Is Husqvarna or Toro more popular in search? - In September 2026, Husqvarna had more branded searches than Toro among robot mower brands worldwide. Husqvarna had about 1.1 million branded searches, while Toro had 122,000. Husqvarna made up 36.7% of all robot mower brand searches we track, and Toro accounted for 4.1%. - Husqvarna was ahead of Toro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among robot mower brands worldwide moved from 42.9% to 36.7%, and its estimated monthly branded searches moved from 1.3M to 1.1M. - Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide moved from 2.7% to 4.1%, and its estimated monthly branded searches moved from 83K to 122K. ## Top robot mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Segway Navimow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mammotion | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Husqvarna | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sunseeker | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Eufy | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Worx Landroid | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecovacs Goat | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Stihl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Robomow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MOVA LiDAX Ultra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | STIGA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot mower brands - Asked ChatGPT "Which robot mower brand should I buy?": 1. Segway Navimow, 2. Mammotion, 3. Husqvarna - Asked ChatGPT "What are the best robot mower brands?": 1. Husqvarna, 2. Mammotion, 3. Segway Navimow, 4. Worx Landroid, 5. Ecovacs Goat - Asked ChatGPT "What's the best robot mower brand for a medium lawn?": 1. Segway Navimow, 2. Mammotion, 3. Husqvarna - Searched Google, AI Overview "best robot mower": 1. Mammotion, 2. Segway Navimow, 3. Sunseeker - Searched Google, AI Overview "wireless robot mower": 1. Sunseeker, 2. Eufy, 3. Segway Navimow, 4. Husqvarna Not named in any answer: Stihl, Gardena, Toro, Robomow, MOVA LiDAX Ultra and STIGA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for robot mower brands worldwide in September 2026? - In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%. - In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Toro estimated searches | Toro Share of Search | Toro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 42.9% | 1 | 83K | 2.7% | 6 | | Nov 2025 | 1.1M | 35.9% | 1 | 60.5K | 2% | 6 | | Dec 2025 | 864K | 33.8% | 2 | 43.8K | 1.7% | 6 | | Jan 2026 | 1M | 39.1% | 1 | 56.2K | 2.1% | 6 | | Feb 2026 | 1.1M | 39.6% | 1 | 63.2K | 2.4% | 6 | | Mar 2026 | 1.4M | 35.2% | 1 | 169K | 4.3% | 7 | | Apr 2026 | 1.7M | 37.7% | 1 | 253K | 5.5% | 7 | | May 2026 | 1.8M | 35.9% | 1 | 253K | 5.1% | 7 | | Jun 2026 | 1.4M | 33.8% | 1 | 182K | 4.3% | 7 | | Jul 2026 | 1.1M | 35.2% | 1 | 175K | 5.4% | 6 | | Aug 2026 | 1.1M | 35.4% | 1 | 175K | 5.5% | 5 | | Sep 2026 | 1.1M | 36.7% | 1 | 122K | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower” and “husqvarna lawn mower”, summed into one figure. - **Toro**: Measured on the search terms “toro mower”, “toro push mower”, “toro riding lawn mower” and “toro zero turn mower”, summed into one figure. - [Husqvarna profile](/demand/global-en/brands/husqvarna) - [Toro profile](/demand/global-en/brands/toro) - [All robot mower brands worldwide](/demand/global-en/categories/robot-mower-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Toro more popular in search? In September 2026, Husqvarna had more branded searches than Toro among robot mower brands worldwide. Husqvarna had about 1.1 million branded searches, while Toro had 122,000. Husqvarna made up 36.7% of all robot mower brand searches we track, and Toro accounted for 4.1%. ## Cite this page Brandwave. "Husqvarna vs Toro: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/robot-mower-brands/compare/husqvarna-vs-toro This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robot-mower-brands/compare/husqvarna-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.