---
title: "Robo advisors: Which are searched most?"
description: "Compare the robo advisors businesses choose between. Share of Search among Wealthsimple, Wealthfront, Betterment, M1 Finance, Stash and Nutmeg, the robo advisors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/robo-advisors"
publisher: "Brandwave"
---

# Robo advisors: Which are searched most?

Compare the robo advisors businesses choose between. Share of Search among Wealthsimple, Wealthfront, Betterment, M1 Finance, Stash and Nutmeg, the robo advisors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robo advisors
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wealthsimple, 64.5%

## Which brand is most popular in search among robo advisors worldwide?

- In August 2026, Wealthsimple was the most searched among robo advisors worldwide, with an estimated 529K branded searches and 64.5% estimated Share of Search within this set.
- Wealthfront is in 2nd place, 48.1 percentage points behind at 16.5% Share of Search.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide increased from 63.2% to 64.5%.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide decreased from 17.1% to 16.5%.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisors worldwide decreased from 14% to 13.4%.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide peaked at 78.5% in March 2026 and was lowest at 59.9% in January 2026.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide peaked at 19.8% in December 2025 and was lowest at 9.9% in March 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisors worldwide peaked at 15.2% in January 2026 and was lowest at 8.2% in March 2026.
- Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide peaked at 4.9% in December 2025 and was lowest at 2.4% in March 2026.
- Across the 11 months ending August 2026, M1 Finance, Stash and Nutmeg held steady: their estimated Share of Search among robo advisors worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wealthsimple vs Wealthfront: compare search popularity](/demand/global-en/compare/wealthfront-vs-wealthsimple): 64.5% against 16.5% Share of Search.
- [Wealthsimple vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-wealthsimple): 64.5% against 13.4% Share of Search.
- [Wealthsimple vs M1 Finance: compare search popularity](/demand/global-en/compare/m1-finance-vs-wealthsimple): 64.5% against 4% Share of Search.
- [Wealthfront vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-wealthfront): 16.5% against 13.4% Share of Search.
- [Wealthfront vs M1 Finance: compare search popularity](/demand/global-en/compare/m1-finance-vs-wealthfront): 16.5% against 4% Share of Search.
- [Betterment vs M1 Finance: compare search popularity](/demand/global-en/compare/betterment-vs-m1-finance): 13.4% against 4% Share of Search.

## How did search popularity change for robo advisors worldwide in August 2026?

- In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.
- In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.
- Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wealthsimple | 64.5% | 529K | -0.5% | Wealthsimple |
| 2 | Wealthfront | 16.5% | 135K | 0.0% | Wealthfront |
| 3 | Betterment | 13.4% | 110K | 0.0% | Betterment |
| 4 | M1 Finance | 4% | 33.1K | +22.1% | M1 Finance |
| 5 | Stash | 1.2% | 9.9K | 0.0% | Stash |
| 6 | Nutmeg | 0.35% | 2.9K | 0.0% | Nutmeg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wealthsimple | 609K | 63.2% | 1 |
| Oct 2025 | Wealthfront | 165K | 17.1% | 2 |
| Oct 2025 | Betterment | 135K | 14% | 3 |
| Oct 2025 | M1 Finance | 40.5K | 4.2% | 4 |
| Oct 2025 | Stash | 9.9K | 1% | 5 |
| Oct 2025 | Nutmeg | 4.4K | 0.46% | 6 |
| Nov 2025 | Wealthsimple | 503K | 63% | 1 |
| Nov 2025 | Wealthfront | 135K | 16.9% | 2 |
| Nov 2025 | Betterment | 110K | 13.8% | 3 |
| Nov 2025 | M1 Finance | 33.1K | 4.2% | 4 |
| Nov 2025 | Stash | 9.9K | 1.2% | 5 |
| Nov 2025 | Nutmeg | 6.6K | 0.83% | 6 |
| Dec 2025 | Wealthsimple | 502K | 60.1% | 1 |
| Dec 2025 | Wealthfront | 165K | 19.8% | 2 |
| Dec 2025 | Betterment | 110K | 13.2% | 3 |
| Dec 2025 | M1 Finance | 40.5K | 4.9% | 4 |
| Dec 2025 | Stash | 12.1K | 1.4% | 5 |
| Dec 2025 | Nutmeg | 5.4K | 0.65% | 6 |
| Jan 2026 | Wealthsimple | 650K | 59.9% | 1 |
| Jan 2026 | Wealthfront | 201K | 18.5% | 2 |
| Jan 2026 | Betterment | 165K | 15.2% | 3 |
| Jan 2026 | M1 Finance | 49.5K | 4.6% | 4 |
| Jan 2026 | Stash | 14.8K | 1.4% | 5 |
| Jan 2026 | Nutmeg | 5.4K | 0.5% | 6 |
| Feb 2026 | Wealthsimple | 954K | 68.9% | 1 |
| Feb 2026 | Wealthfront | 201K | 14.5% | 2 |
| Feb 2026 | Betterment | 165K | 11.9% | 3 |
| Feb 2026 | M1 Finance | 49.5K | 3.6% | 4 |
| Feb 2026 | Stash | 9.9K | 0.72% | 5 |
| Feb 2026 | Nutmeg | 4.4K | 0.32% | 6 |
| Mar 2026 | Wealthsimple | 1.6M | 78.5% | 1 |
| Mar 2026 | Wealthfront | 201K | 9.9% | 2 |
| Mar 2026 | Betterment | 165K | 8.2% | 3 |
| Mar 2026 | M1 Finance | 49.5K | 2.4% | 4 |
| Mar 2026 | Stash | 12.1K | 0.6% | 5 |
| Mar 2026 | Nutmeg | 6.6K | 0.33% | 6 |
| Apr 2026 | Wealthsimple | 1.5M | 77.5% | 1 |
| Apr 2026 | Wealthfront | 201K | 10.5% | 2 |
| Apr 2026 | Betterment | 165K | 8.6% | 3 |
| Apr 2026 | M1 Finance | 49.5K | 2.6% | 4 |
| Apr 2026 | Stash | 12.1K | 0.63% | 5 |
| Apr 2026 | Nutmeg | 4.4K | 0.23% | 6 |
| May 2026 | Wealthsimple | 664K | 68.8% | 1 |
| May 2026 | Wealthfront | 135K | 14% | 2 |
| May 2026 | Betterment | 110K | 11.4% | 3 |
| May 2026 | M1 Finance | 40.5K | 4.2% | 4 |
| May 2026 | Stash | 12.1K | 1.3% | 5 |
| May 2026 | Nutmeg | 3.6K | 0.37% | 6 |
| Jun 2026 | Wealthsimple | 646K | 68.9% | 1 |
| Jun 2026 | Wealthfront | 135K | 14.4% | 2 |
| Jun 2026 | Betterment | 110K | 11.7% | 3 |
| Jun 2026 | M1 Finance | 33.1K | 3.5% | 4 |
| Jun 2026 | Stash | 9.9K | 1.1% | 5 |
| Jun 2026 | Nutmeg | 3.6K | 0.38% | 6 |
| Jul 2026 | Wealthsimple | 532K | 65.1% | 1 |
| Jul 2026 | Wealthfront | 135K | 16.5% | 2 |
| Jul 2026 | Betterment | 110K | 13.5% | 3 |
| Jul 2026 | M1 Finance | 27.1K | 3.3% | 4 |
| Jul 2026 | Stash | 9.9K | 1.2% | 5 |
| Jul 2026 | Nutmeg | 2.9K | 0.36% | 6 |
| Aug 2026 | Wealthsimple | 529K | 64.5% | 1 |
| Aug 2026 | Wealthfront | 135K | 16.5% | 2 |
| Aug 2026 | Betterment | 110K | 13.4% | 3 |
| Aug 2026 | M1 Finance | 33.1K | 4% | 4 |
| Aug 2026 | Stash | 9.9K | 1.2% | 5 |
| Aug 2026 | Nutmeg | 2.9K | 0.35% | 6 |
| Sep 2026 | Betterment | — | — | — |
| Sep 2026 | M1 Finance | — | — | — |
| Sep 2026 | Nutmeg | — | — | — |
| Sep 2026 | Stash | — | — | — |
| Sep 2026 | Wealthfront | — | — | — |
| Sep 2026 | Wealthsimple | — | — | — |

## What is being compared

- **Betterment**: Measured on the search term “betterment”.
- **M1 Finance**: Measured on the search term “m1 finance”.
- **Nutmeg**: Measured on the search term “nutmeg investing”.
- **Stash**: Measured on the search term “stash app”.
- **Wealthfront**: Measured on the search term “wealthfront”.
- **Wealthsimple**: Measured on the search terms “invest wealthsimple”, “tfsa wealthsimple”, “Wealthsimple”, “wealthsimple account”, “wealthsimple app”, “wealthsimple business account”, “wealthsimple chequing account”, “wealthsimple crypto”, “wealthsimple fees”, “wealthsimple invest”, “wealthsimple investing”, “wealthsimple rrsp”, “wealthsimple savings account”, “wealthsimple smart investing”, “wealthsimple tax”, “wealthsimple tfsa”, “wealthsimple trade”, “wealthsimple visa” and “wealthsimple.com”, summed into one figure.

- [Betterment](/demand/global-en/brands/betterment)
- [M1 Finance](/demand/global-en/brands/m1-finance)
- [Nutmeg](/demand/global-en/brands/nutmeg)
- [Stash](/demand/global-en/brands/stash)
- [Wealthfront](/demand/global-en/brands/wealthfront)
- [Wealthsimple](/demand/global-en/brands/wealthsimple)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robo advisors worldwide?

In August 2026, Wealthsimple was the most searched among robo advisors worldwide, with an estimated 529K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Robo advisors: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/robo-advisors

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robo-advisors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.