--- title: "Robo advisers: Which are searched most?" description: "Compare the automated investing services people use. Share of Search among Acorns, Wealthfront, Betterment and Stash, the robo advisers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/robo-advisers" publisher: "Brandwave" --- # Robo advisers: Which are searched most? Compare the automated investing services people use. Share of Search among Acorns, Wealthfront, Betterment and Stash, the robo advisers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Robo advisers - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Acorns, 68.3% ## Which brand is most popular in search among robo advisers worldwide? - In August 2026, Acorns was the most searched among robo advisers worldwide, with an estimated 550K branded searches and 68.3% estimated Share of Search within this set. - Wealthfront is in 2nd place, 51.6 percentage points behind at 16.8% Share of Search. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide decreased from 72.6% to 68.3%. - Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisers worldwide increased from 14.6% to 16.8%. - Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisers worldwide increased from 11.9% to 13.7%. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide peaked at 72.6% in October 2025 and was lowest at 59.3% in March 2026. - Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisers worldwide peaked at 21.7% in February 2026 and was lowest at 14.5% in November 2025. - Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisers worldwide peaked at 17.8% in February 2026 and was lowest at 11.9% in November 2025. - Across the 11 months ending August 2026, Stash held steady: its estimated Share of Search among robo advisers worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Acorns vs Wealthfront: compare search popularity](/demand/global-en/compare/acorns-vs-wealthfront): 68.3% against 16.8% Share of Search. - [Acorns vs Betterment: compare search popularity](/demand/global-en/compare/acorns-vs-betterment): 68.3% against 13.7% Share of Search. - [Wealthfront vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-wealthfront): 16.8% against 13.7% Share of Search. ## How did search popularity change for robo advisers worldwide in August 2026? - Estimated monthly branded searches for Acorns worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Acorns | 68.3% | 550K | 0.0% | Acorns | | 2 | Wealthfront | 16.8% | 135K | 0.0% | Wealthfront | | 3 | Betterment | 13.7% | 110K | 0.0% | Betterment | | 4 | Stash | 1.2% | 9.9K | 0.0% | Stash | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Acorns | 823K | 72.6% | 1 | | Oct 2025 | Wealthfront | 165K | 14.6% | 2 | | Oct 2025 | Betterment | 135K | 11.9% | 3 | | Oct 2025 | Stash | 9.9K | 0.87% | 4 | | Nov 2025 | Acorns | 673K | 72.5% | 1 | | Nov 2025 | Wealthfront | 135K | 14.5% | 2 | | Nov 2025 | Betterment | 110K | 11.9% | 3 | | Nov 2025 | Stash | 9.9K | 1.1% | 4 | | Dec 2025 | Acorns | 550K | 65.7% | 1 | | Dec 2025 | Wealthfront | 165K | 19.7% | 2 | | Dec 2025 | Betterment | 110K | 13.1% | 3 | | Dec 2025 | Stash | 12.1K | 1.4% | 4 | | Jan 2026 | Acorns | 673K | 63.9% | 1 | | Jan 2026 | Wealthfront | 201K | 19.1% | 2 | | Jan 2026 | Betterment | 165K | 15.7% | 3 | | Jan 2026 | Stash | 14.8K | 1.4% | 4 | | Feb 2026 | Acorns | 550K | 59.4% | 1 | | Feb 2026 | Wealthfront | 201K | 21.7% | 2 | | Feb 2026 | Betterment | 165K | 17.8% | 3 | | Feb 2026 | Stash | 9.9K | 1.1% | 4 | | Mar 2026 | Acorns | 550K | 59.3% | 1 | | Mar 2026 | Wealthfront | 201K | 21.7% | 2 | | Mar 2026 | Betterment | 165K | 17.8% | 3 | | Mar 2026 | Stash | 12.1K | 1.3% | 4 | | Apr 2026 | Acorns | 673K | 64% | 1 | | Apr 2026 | Wealthfront | 201K | 19.1% | 2 | | Apr 2026 | Betterment | 165K | 15.7% | 3 | | Apr 2026 | Stash | 12.1K | 1.2% | 4 | | May 2026 | Acorns | 550K | 68.1% | 1 | | May 2026 | Wealthfront | 135K | 16.7% | 2 | | May 2026 | Betterment | 110K | 13.6% | 3 | | May 2026 | Stash | 12.1K | 1.5% | 4 | | Jun 2026 | Acorns | 450K | 63.8% | 1 | | Jun 2026 | Wealthfront | 135K | 19.2% | 2 | | Jun 2026 | Betterment | 110K | 15.6% | 3 | | Jun 2026 | Stash | 9.9K | 1.4% | 4 | | Jul 2026 | Acorns | 550K | 68.3% | 1 | | Jul 2026 | Wealthfront | 135K | 16.8% | 2 | | Jul 2026 | Betterment | 110K | 13.7% | 3 | | Jul 2026 | Stash | 9.9K | 1.2% | 4 | | Aug 2026 | Acorns | 550K | 68.3% | 1 | | Aug 2026 | Wealthfront | 135K | 16.8% | 2 | | Aug 2026 | Betterment | 110K | 13.7% | 3 | | Aug 2026 | Stash | 9.9K | 1.2% | 4 | | Sep 2026 | Acorns | — | — | — | | Sep 2026 | Betterment | — | — | — | | Sep 2026 | Stash | — | — | — | | Sep 2026 | Wealthfront | — | — | — | ## What is being compared - **Acorns**: Measured on the search term “acorns”. - **Betterment**: Measured on the search term “betterment”. - **Stash**: Measured on the search term “stash app”. - **Wealthfront**: Measured on the search term “wealthfront”. - [Acorns](/demand/global-en/brands/acorns) - [Betterment](/demand/global-en/brands/betterment) - [Stash](/demand/global-en/brands/stash) - [Wealthfront](/demand/global-en/brands/wealthfront) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among robo advisers worldwide? In August 2026, Acorns was the most searched among robo advisers worldwide, with an estimated 550K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Robo advisers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/robo-advisers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/robo-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.