--- title: "ASICS vs HOKA: Which is searched more?" description: "Is ASICS or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Road shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/road-shoes-brands/compare/asics-vs-hoka" publisher: "Brandwave" --- # ASICS vs HOKA: Which is searched more? Is ASICS or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Road shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and HOKA - **Competitive set**: Road shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **ASICS Share of Search**: 70% - **HOKA Share of Search**: 25.6% ## Is ASICS or HOKA more popular in search? - In September 2026, ASICS had more branded searches than HOKA among road shoes brands worldwide. ASICS had about 6.1 million branded searches, while HOKA had 2.2 million. ASICS made up 70% of all road shoes brand searches we track, and HOKA accounted for 25.6%. - ASICS was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among road shoes brands worldwide moved from 66.2% to 70%, and its estimated monthly branded searches held steady at 6.1M. - Across the 12 months ending September 2026, HOKA’s share of searches among road shoes brands worldwide moved from 29.7% to 25.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top road shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ASICS and HOKA were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASICS was listed before HOKA in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | HOKA | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sidi | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Shimano | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Specialized | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about road shoes brands - Asked ChatGPT "Which road shoes brand should I buy?": 1. ASICS, 2. HOKA - Asked ChatGPT "What are the best road shoes brands?": 1. ASICS, 2. HOKA - Asked ChatGPT "What's the best road shoes brand for road cycling?": 1. Sidi, 2. Shimano, 3. Specialized - Searched Google, AI Overview "cycling road shoes": 1. Shimano Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for road shoes brands worldwide in September 2026? - In September 2026, ASICS lost share of searches among road shoes brands worldwide, from 70.5% to 70%. - Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | HOKA estimated searches | HOKA Share of Search | HOKA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 66.2% | 1 | 2.7M | 29.7% | 2 | | Nov 2025 | 6.1M | 66.7% | 1 | 2.7M | 29.9% | 2 | | Dec 2025 | 6.1M | 66.7% | 1 | 2.7M | 29.9% | 2 | | Jan 2026 | 6.1M | 70.6% | 1 | 2.2M | 25.8% | 2 | | Feb 2026 | 5M | 66.2% | 1 | 2.2M | 29.7% | 2 | | Mar 2026 | 6.1M | 66.2% | 1 | 2.7M | 29.6% | 2 | | Apr 2026 | 6.1M | 65.6% | 1 | 2.7M | 29.4% | 2 | | May 2026 | 6.1M | 65.6% | 1 | 2.7M | 29.4% | 2 | | Jun 2026 | 6.1M | 66.2% | 1 | 2.7M | 29.6% | 2 | | Jul 2026 | 6.1M | 70% | 1 | 2.2M | 25.6% | 2 | | Aug 2026 | 7.5M | 70.5% | 1 | 2.7M | 25.8% | 2 | | Sep 2026 | 6.1M | 70% | 1 | 2.2M | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics”. - **HOKA**: Measured on the search term “hoka”. - [ASICS profile](/demand/global-en/brands/asics) - [HOKA profile](/demand/global-en/brands/hoka) - [All road shoes brands worldwide](/demand/global-en/categories/road-shoes-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or HOKA more popular in search? In September 2026, ASICS had more branded searches than HOKA among road shoes brands worldwide. ASICS had about 6.1 million branded searches, while HOKA had 2.2 million. ASICS made up 70% of all road shoes brand searches we track, and HOKA accounted for 25.6%. ## Cite this page Brandwave. "ASICS vs HOKA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/road-shoes-brands/compare/asics-vs-hoka This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/road-shoes-brands/compare/asics-vs-hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.