---
title: "Ring lights: Which brands are most popular in search?"
description: "Compare the ring lights people buy. Share of Search among Elgato, Godox, Neewer, Amaran, Aputure and Lume Cube, the ring lights Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ring-lights"
publisher: "Brandwave"
---

# Ring lights: Which brands are most popular in search?

Compare the ring lights people buy. Share of Search among Elgato, Godox, Neewer, Amaran, Aputure and Lume Cube, the ring lights Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ring lights
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Elgato, 86.9%

## Which brand is most popular in search among ring lights worldwide?

- In August 2026, Elgato was the most searched among ring lights worldwide, with an estimated 322K branded searches and 86.9% estimated Share of Search within this set.
- Godox is in 2nd place, 80.9 percentage points behind at 6% Share of Search.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide decreased from 89% to 86.9%.
- Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring lights worldwide increased from 4% to 6%.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among ring lights worldwide peaked at 89% in October 2025 and was lowest at 86.6% in April 2026.
- Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring lights worldwide peaked at 6% in August 2026 and was lowest at 4% in November 2025.
- Across the 11 months ending August 2026, Neewer’s estimated Share of Search among ring lights worldwide peaked at 3.2% in April 2026 and was lowest at 2.2% in October 2025.
- Across the 11 months ending August 2026, Neewer rose from 5th to 3rd among ring lights worldwide.
- Across the 11 months ending August 2026, Amaran fell from 3rd to 4th among ring lights worldwide.
- Across the 11 months ending August 2026, Aputure fell from 4th to 5th among ring lights worldwide.
- Across the 11 months ending August 2026, Lume Cube held steady: its estimated Share of Search among ring lights worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Elgato vs Godox: compare search popularity](/demand/global-en/compare/elgato-vs-godox): 86.9% against 6% Share of Search.
- [Elgato vs Neewer: compare search popularity](/demand/global-en/compare/elgato-vs-neewer): 86.9% against 2.7% Share of Search.
- [Elgato vs Amaran: compare search popularity](/demand/global-en/compare/amaran-vs-elgato): 86.9% against 2.2% Share of Search.
- [Godox vs Neewer: compare search popularity](/demand/global-en/compare/godox-vs-neewer): 6% against 2.7% Share of Search.
- [Godox vs Amaran: compare search popularity](/demand/global-en/compare/amaran-vs-godox): 6% against 2.2% Share of Search.
- [Neewer vs Amaran: compare search popularity](/demand/global-en/compare/amaran-vs-neewer): 2.7% against 2.2% Share of Search.

## How did search popularity change for ring lights worldwide in August 2026?

- In August 2026, Godox gained estimated Share of Search among ring lights worldwide, from 4.9% to 6%.
- In August 2026, Elgato lost estimated Share of Search among ring lights worldwide, from 88% to 86.9%.
- Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Amaran worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Elgato | 86.9% | 322K | 0.0% | Corsair |
| 2 | Godox | 6% | 22.2K | +22.7% | Godox |
| 3 | Neewer | 2.7% | 9.9K | 0.0% | Neewer |
| 4 | Amaran | 2.2% | 8.1K | 0.0% | Amaran |
| 5 | Aputure | 1.8% | 6.6K | 0.0% | Aputure |
| 6 | Lume Cube | 0.51% | 1.9K | +46.2% | Lume Cube |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Elgato | 398K | 89% | 1 |
| Oct 2025 | Godox | 18.1K | 4% | 2 |
| Oct 2025 | Amaran | 9.9K | 2.2% | 3 |
| Oct 2025 | Aputure | 9.9K | 2.2% | 4 |
| Oct 2025 | Neewer | 9.9K | 2.2% | 5 |
| Oct 2025 | Lume Cube | 1.6K | 0.36% | 6 |
| Nov 2025 | Elgato | 397K | 88% | 1 |
| Nov 2025 | Godox | 18.1K | 4% | 2 |
| Nov 2025 | Amaran | 12.1K | 2.7% | 3 |
| Nov 2025 | Neewer | 12.1K | 2.7% | 4 |
| Nov 2025 | Aputure | 9.9K | 2.2% | 5 |
| Nov 2025 | Lume Cube | 1.9K | 0.42% | 6 |
| Dec 2025 | Elgato | 397K | 88.8% | 1 |
| Dec 2025 | Godox | 18.1K | 4% | 2 |
| Dec 2025 | Neewer | 12.1K | 2.7% | 3 |
| Dec 2025 | Amaran | 9.9K | 2.2% | 4 |
| Dec 2025 | Aputure | 8.1K | 1.8% | 5 |
| Dec 2025 | Lume Cube | 1.9K | 0.42% | 6 |
| Jan 2026 | Elgato | 398K | 88.9% | 1 |
| Jan 2026 | Godox | 18.1K | 4% | 2 |
| Jan 2026 | Neewer | 12.1K | 2.7% | 3 |
| Jan 2026 | Amaran | 9.9K | 2.2% | 4 |
| Jan 2026 | Aputure | 8.1K | 1.8% | 5 |
| Jan 2026 | Lume Cube | 1.6K | 0.36% | 6 |
| Feb 2026 | Elgato | 326K | 87.2% | 1 |
| Feb 2026 | Godox | 18.1K | 4.8% | 2 |
| Feb 2026 | Neewer | 12.1K | 3.2% | 3 |
| Feb 2026 | Amaran | 8.1K | 2.2% | 4 |
| Feb 2026 | Aputure | 8.1K | 2.2% | 5 |
| Feb 2026 | Lume Cube | 1.6K | 0.43% | 6 |
| Mar 2026 | Elgato | 395K | 88.8% | 1 |
| Mar 2026 | Godox | 18.1K | 4.1% | 2 |
| Mar 2026 | Neewer | 12.1K | 2.7% | 3 |
| Mar 2026 | Amaran | 9.9K | 2.2% | 4 |
| Mar 2026 | Aputure | 8.1K | 1.8% | 5 |
| Mar 2026 | Lume Cube | 1.6K | 0.36% | 6 |
| Apr 2026 | Elgato | 323K | 86.6% | 1 |
| Apr 2026 | Godox | 18.1K | 4.9% | 2 |
| Apr 2026 | Neewer | 12.1K | 3.2% | 3 |
| Apr 2026 | Amaran | 9.9K | 2.7% | 4 |
| Apr 2026 | Aputure | 8.1K | 2.2% | 5 |
| Apr 2026 | Lume Cube | 1.6K | 0.43% | 6 |
| May 2026 | Elgato | 389K | 89% | 1 |
| May 2026 | Godox | 18.1K | 4.1% | 2 |
| May 2026 | Neewer | 12.1K | 2.8% | 3 |
| May 2026 | Amaran | 9.9K | 2.3% | 4 |
| May 2026 | Aputure | 6.6K | 1.5% | 5 |
| May 2026 | Lume Cube | 1.6K | 0.37% | 6 |
| Jun 2026 | Elgato | 320K | 87.9% | 1 |
| Jun 2026 | Godox | 18.1K | 5% | 2 |
| Jun 2026 | Neewer | 9.9K | 2.7% | 3 |
| Jun 2026 | Amaran | 8.1K | 2.2% | 4 |
| Jun 2026 | Aputure | 6.6K | 1.8% | 5 |
| Jun 2026 | Lume Cube | 1.3K | 0.36% | 6 |
| Jul 2026 | Elgato | 322K | 88% | 1 |
| Jul 2026 | Godox | 18.1K | 4.9% | 2 |
| Jul 2026 | Neewer | 9.9K | 2.7% | 3 |
| Jul 2026 | Amaran | 8.1K | 2.2% | 4 |
| Jul 2026 | Aputure | 6.6K | 1.8% | 5 |
| Jul 2026 | Lume Cube | 1.3K | 0.36% | 6 |
| Aug 2026 | Elgato | 322K | 86.9% | 1 |
| Aug 2026 | Godox | 22.2K | 6% | 2 |
| Aug 2026 | Neewer | 9.9K | 2.7% | 3 |
| Aug 2026 | Amaran | 8.1K | 2.2% | 4 |
| Aug 2026 | Aputure | 6.6K | 1.8% | 5 |
| Aug 2026 | Lume Cube | 1.9K | 0.51% | 6 |
| Sep 2026 | Amaran | — | — | — |
| Sep 2026 | Aputure | — | — | — |
| Sep 2026 | Elgato | — | — | — |
| Sep 2026 | Godox | — | — | — |
| Sep 2026 | Lume Cube | — | — | — |
| Sep 2026 | Neewer | — | — | — |

## What is being compared

- **Amaran**: Measured on the search term “amaran light”.
- **Aputure**: Measured on the search term “aputure light”.
- **Elgato**: Measured on the search terms “elgato”, “elgato com”, “elgato facecam”, “elgato game capture”, “elgato webcam” and “webcam elgato”, summed into one figure.
- **Godox**: Measured on the search term “godox light”.
- **Lume Cube**: Measured on the search term “lume cube light”.
- **Neewer**: Measured on the search term “neewer light”.

- [Amaran](/demand/global-en/brands/amaran)
- [Aputure](/demand/global-en/brands/aputure)
- [Elgato](/demand/global-en/brands/elgato)
- [Godox](/demand/global-en/brands/godox)
- [Lume Cube](/demand/global-en/brands/lume-cube)
- [Neewer](/demand/global-en/brands/neewer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ring lights worldwide?

In August 2026, Elgato was the most searched among ring lights worldwide, with an estimated 322K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ring lights: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ring-lights

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ring-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.