---
title: "Riding lawn mower brands: Which are searched most?"
description: "Compare the riding lawn mower brands brands people buy. Share of Search among Husqvarna, John Deere, Ryobi, Kubota, Honda Power Equipment, Toro and Greenworks, the riding lawn mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/riding-lawn-mower-brands"
publisher: "Brandwave"
---

# Riding lawn mower brands: Which are searched most?

Compare the riding lawn mower brands brands people buy. Share of Search among Husqvarna, John Deere, Ryobi, Kubota, Honda Power Equipment, Toro and Greenworks, the riding lawn mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Riding lawn mower brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Husqvarna, 29.3%

## Which brand is most popular in search among riding lawn mower brands worldwide?

- In September 2026, Husqvarna was the most searched among riding lawn mower brands worldwide, with an estimated 1.1M branded searches and 29.3% estimated Share of Search within this set.
- John Deere is in 2nd place, 2.8 percentage points behind at 26.5% Share of Search.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide decreased from 33.3% to 29.3%.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among riding lawn mower brands worldwide increased from 25.4% to 26.5%.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among riding lawn mower brands worldwide increased from 19.9% to 21.8%.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide decreased from 11.4% to 9.7%.
- Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among riding lawn mower brands worldwide increased from 5.9% to 6.9%.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide increased from 2.2% to 3.3%.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among riding lawn mower brands worldwide increased from 1.9% to 2.4%.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide peaked at 35.4% in April 2026 and was lowest at 25.2% in December 2025.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among riding lawn mower brands worldwide peaked at 29.1% in December 2025 and was lowest at 19.9% in May 2026.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among riding lawn mower brands worldwide peaked at 27.2% in November 2025 and was lowest at 18.8% in February 2026.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide peaked at 11.4% in October 2025 and was lowest at 8.9% in May 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among riding lawn mower brands worldwide peaked at 10.6% in January 2026 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide peaked at 5.2% in April 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among riding lawn mower brands worldwide peaked at 2.9% in June 2026 and was lowest at 1.8% in February 2026.

## Compare search popularity between leading brands

- [Husqvarna vs John Deere: compare search popularity](/demand/global-en/compare/husqvarna-vs-john-deere): 29.3% against 26.5% Share of Search.
- [Husqvarna vs Ryobi: compare search popularity](/demand/global-en/compare/husqvarna-vs-ryobi): 29.3% against 21.8% Share of Search.
- [Husqvarna vs Kubota: compare search popularity](/demand/global-en/compare/husqvarna-vs-kubota): 29.3% against 9.7% Share of Search.
- [Husqvarna vs Honda Power Equipment: compare search popularity](/demand/global-en/compare/honda-power-equipment-vs-husqvarna): 29.3% against 6.9% Share of Search.
- [John Deere vs Ryobi: compare search popularity](/demand/global-en/compare/john-deere-vs-ryobi): 26.5% against 21.8% Share of Search.
- [John Deere vs Kubota: compare search popularity](/demand/global-en/compare/john-deere-vs-kubota): 26.5% against 9.7% Share of Search.
- [John Deere vs Honda Power Equipment: compare search popularity](/demand/global-en/compare/honda-power-equipment-vs-john-deere): 26.5% against 6.9% Share of Search.
- [Ryobi vs Kubota: compare search popularity](/demand/global-en/compare/kubota-vs-ryobi): 21.8% against 9.7% Share of Search.
- [Ryobi vs Honda Power Equipment: compare search popularity](/demand/global-en/compare/honda-power-equipment-vs-ryobi): 21.8% against 6.9% Share of Search.
- [Kubota vs Honda Power Equipment: compare search popularity](/demand/global-en/compare/honda-power-equipment-vs-kubota): 9.7% against 6.9% Share of Search.

## How did search popularity change for riding lawn mower brands worldwide in September 2026?

- In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 25.2% to 26.5%.
- In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 28.5% to 29.3%.
- In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.5% to 3.3%.
- In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 22.7% to 21.8%.
- Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
- Estimated monthly branded searches for Honda Power Equipment worldwide rose 13.2% over 12 measured months, from 232K to 262K in September 2026.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 29.3% | 1.1M | -1.9% | Husqvarna |
| 2 | John Deere | 26.5% | 1M | 0.0% | John Deere |
| 3 | Ryobi | 21.8% | 825K | -8.3% | Ryobi |
| 4 | Kubota | 9.7% | 368K | 0.0% | Kubota |
| 5 | Honda Power Equipment | 6.9% | 262K | -4.7% | Honda |
| 6 | Toro | 3.3% | 126K | -30.1% | Toro |
| 7 | Greenworks | 2.4% | 90.5K | -17.7% | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 1.3M | 33.3% | 1 |
| Oct 2025 | John Deere | 1M | 25.4% | 2 |
| Oct 2025 | Ryobi | 781K | 19.9% | 3 |
| Oct 2025 | Kubota | 450K | 11.4% | 4 |
| Oct 2025 | Honda Power Equipment | 232K | 5.9% | 5 |
| Oct 2025 | Toro | 86.2K | 2.2% | 6 |
| Oct 2025 | Greenworks | 74K | 1.9% | 7 |
| Nov 2025 | Husqvarna | 1.1M | 27.6% | 1 |
| Nov 2025 | Ryobi | 1M | 27.2% | 2 |
| Nov 2025 | John Deere | 1M | 26% | 3 |
| Nov 2025 | Kubota | 368K | 9.6% | 4 |
| Nov 2025 | Honda Power Equipment | 232K | 6% | 5 |
| Nov 2025 | Greenworks | 74K | 1.9% | 6 |
| Nov 2025 | Toro | 62.7K | 1.6% | 7 |
| Dec 2025 | John Deere | 1M | 29.1% | 1 |
| Dec 2025 | Husqvarna | 864K | 25.2% | 2 |
| Dec 2025 | Ryobi | 858K | 25% | 3 |
| Dec 2025 | Kubota | 368K | 10.7% | 4 |
| Dec 2025 | Honda Power Equipment | 227K | 6.6% | 5 |
| Dec 2025 | Greenworks | 74K | 2.2% | 6 |
| Dec 2025 | Toro | 45.7K | 1.3% | 7 |
| Jan 2026 | Husqvarna | 1M | 28.2% | 1 |
| Jan 2026 | John Deere | 1M | 26.8% | 2 |
| Jan 2026 | Ryobi | 779K | 20.9% | 3 |
| Jan 2026 | Honda Power Equipment | 396K | 10.6% | 4 |
| Jan 2026 | Kubota | 368K | 9.9% | 5 |
| Jan 2026 | Greenworks | 74K | 2% | 6 |
| Jan 2026 | Toro | 58.5K | 1.6% | 7 |
| Feb 2026 | Husqvarna | 1.1M | 30.4% | 1 |
| Feb 2026 | John Deere | 1M | 29% | 2 |
| Feb 2026 | Ryobi | 648K | 18.8% | 3 |
| Feb 2026 | Kubota | 368K | 10.7% | 4 |
| Feb 2026 | Honda Power Equipment | 259K | 7.5% | 5 |
| Feb 2026 | Toro | 65.2K | 1.9% | 6 |
| Feb 2026 | Greenworks | 60.5K | 1.8% | 7 |
| Mar 2026 | Husqvarna | 1.4M | 31.7% | 1 |
| Mar 2026 | John Deere | 1M | 22.9% | 2 |
| Mar 2026 | Ryobi | 967K | 22.2% | 3 |
| Mar 2026 | Kubota | 450K | 10.3% | 4 |
| Mar 2026 | Honda Power Equipment | 298K | 6.8% | 5 |
| Mar 2026 | Toro | 172K | 4% | 6 |
| Mar 2026 | Greenworks | 90.5K | 2.1% | 7 |
| Apr 2026 | Husqvarna | 1.7M | 35.4% | 1 |
| Apr 2026 | Ryobi | 1.1M | 22% | 2 |
| Apr 2026 | John Deere | 1M | 20.3% | 3 |
| Apr 2026 | Kubota | 450K | 9.1% | 4 |
| Apr 2026 | Honda Power Equipment | 284K | 5.8% | 5 |
| Apr 2026 | Toro | 259K | 5.2% | 6 |
| Apr 2026 | Greenworks | 110K | 2.2% | 7 |
| May 2026 | Husqvarna | 1.8M | 35.3% | 1 |
| May 2026 | Ryobi | 1.1M | 22% | 2 |
| May 2026 | John Deere | 1M | 19.9% | 3 |
| May 2026 | Kubota | 450K | 8.9% | 4 |
| May 2026 | Honda Power Equipment | 302K | 6% | 5 |
| May 2026 | Toro | 260K | 5.2% | 6 |
| May 2026 | Greenworks | 135K | 2.7% | 7 |
| Jun 2026 | Husqvarna | 1.4M | 31% | 1 |
| Jun 2026 | Ryobi | 1.1M | 24.4% | 2 |
| Jun 2026 | John Deere | 1M | 21.8% | 3 |
| Jun 2026 | Kubota | 450K | 9.8% | 4 |
| Jun 2026 | Honda Power Equipment | 270K | 5.9% | 5 |
| Jun 2026 | Toro | 188K | 4.1% | 6 |
| Jun 2026 | Greenworks | 135K | 2.9% | 7 |
| Jul 2026 | Husqvarna | 1.1M | 28.8% | 1 |
| Jul 2026 | John Deere | 1M | 25.2% | 2 |
| Jul 2026 | Ryobi | 916K | 23.1% | 3 |
| Jul 2026 | Kubota | 368K | 9.3% | 4 |
| Jul 2026 | Honda Power Equipment | 248K | 6.3% | 5 |
| Jul 2026 | Toro | 181K | 4.6% | 6 |
| Jul 2026 | Greenworks | 110K | 2.8% | 7 |
| Aug 2026 | Husqvarna | 1.1M | 28.5% | 1 |
| Aug 2026 | John Deere | 1M | 25.2% | 2 |
| Aug 2026 | Ryobi | 899K | 22.7% | 3 |
| Aug 2026 | Kubota | 368K | 9.3% | 4 |
| Aug 2026 | Honda Power Equipment | 275K | 6.9% | 5 |
| Aug 2026 | Toro | 180K | 4.5% | 6 |
| Aug 2026 | Greenworks | 110K | 2.8% | 7 |
| Sep 2026 | Husqvarna | 1.1M | 29.3% | 1 |
| Sep 2026 | John Deere | 1M | 26.5% | 2 |
| Sep 2026 | Ryobi | 825K | 21.8% | 3 |
| Sep 2026 | Kubota | 368K | 9.7% | 4 |
| Sep 2026 | Honda Power Equipment | 262K | 6.9% | 5 |
| Sep 2026 | Toro | 126K | 3.3% | 6 |
| Sep 2026 | Greenworks | 90.5K | 2.4% | 7 |

## What is being compared

- **Greenworks**: Measured on the search term “greenworks”.
- **Honda Power Equipment**: Measured on the search terms “honda generator”, “honda inverter generator”, “honda lawn mower”, “honda mower”, “honda plate compactor”, “honda power equipment”, “honda pressure washer”, “honda push mower” and “honda snow blower”, summed into one figure.
- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower” and “husqvarna lawn mower”, summed into one figure.
- **John Deere**: Measured on the search term “john deere”.
- **Kubota**: Measured on the search term “kubota”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi lawn mower”, “ryobi pressure washer” and “ryobi tool”, summed into one figure.
- **Toro**: Measured on the search terms “toro irrigation”, “toro mower”, “toro push mower”, “toro riding lawn mower”, “toro sprinkler heads” and “toro zero turn mower”, summed into one figure.

- [Greenworks](/demand/global-en/brands/greenworks)
- [Honda Power Equipment](/demand/global-en/brands/honda-power-equipment)
- [Husqvarna](/demand/global-en/brands/husqvarna)
- [John Deere](/demand/global-en/brands/john-deere)
- [Kubota](/demand/global-en/brands/kubota)
- [Ryobi](/demand/global-en/brands/ryobi)
- [Toro](/demand/global-en/brands/toro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among riding lawn mower brands worldwide?

In September 2026, Husqvarna was the most searched among riding lawn mower brands worldwide, with an estimated 1.1M branded searches and 29.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Riding lawn mower brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/riding-lawn-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/riding-lawn-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.