---
title: "Ride on toys: Which brands are most popular in search?"
description: "Compare the ride on toys people buy. Share of Search among Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber and Berg, the ride on toys Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ride-on-toys"
publisher: "Brandwave"
---

# Ride on toys: Which brands are most popular in search?

Compare the ride on toys people buy. Share of Search among Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber and Berg, the ride on toys Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ride on toys
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Little Tikes, 40.8%

## Which brand is most popular in search among ride on toys worldwide?

- In August 2026, Little Tikes was the most searched among ride on toys worldwide, with an estimated 135K branded searches and 40.8% estimated Share of Search within this set.
- Radio Flyer is in 2nd place, 22.5 percentage points behind at 18.3% Share of Search.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide decreased from 42% to 40.8%.
- Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide increased from 15.4% to 18.3%.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among ride on toys worldwide decreased from 18.8% to 15%.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide increased from 12.6% to 15%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide peaked at 46.1% in February 2026 and was lowest at 37.6% in April 2026.
- Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide peaked at 18.3% in August 2026 and was lowest at 10.7% in May 2026.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among ride on toys worldwide peaked at 25.8% in November 2025 and was lowest at 13.9% in February 2026.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide peaked at 16.8% in April 2026 and was lowest at 11.1% in December 2025.
- Across the 11 months ending August 2026, Globber’s estimated Share of Search among ride on toys worldwide peaked at 13.8% in April 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Radio Flyer rose from 3rd to 2nd among ride on toys worldwide.
- Across the 11 months ending August 2026, Micro Scooters fell from 2nd to 3rd among ride on toys worldwide.
- Across the 11 months ending August 2026, Globber and Berg held steady: their estimated Share of Search among ride on toys worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Little Tikes vs Radio Flyer: compare search popularity](/demand/global-en/compare/little-tikes-vs-radio-flyer): 40.8% against 18.3% Share of Search.
- [Little Tikes vs Micro Scooters: compare search popularity](/demand/global-en/compare/little-tikes-vs-micro-scooters): 40.8% against 15% Share of Search.
- [Little Tikes vs Step2: compare search popularity](/demand/global-en/compare/little-tikes-vs-step2): 40.8% against 15% Share of Search.
- [Little Tikes vs Globber: compare search popularity](/demand/global-en/compare/globber-vs-little-tikes): 40.8% against 10% Share of Search.
- [Radio Flyer vs Micro Scooters: compare search popularity](/demand/global-en/compare/micro-scooters-vs-radio-flyer): 18.3% against 15% Share of Search.
- [Radio Flyer vs Step2: compare search popularity](/demand/global-en/compare/radio-flyer-vs-step2): 18.3% against 15% Share of Search.
- [Radio Flyer vs Globber: compare search popularity](/demand/global-en/compare/globber-vs-radio-flyer): 18.3% against 10% Share of Search.
- [Micro Scooters vs Step2: compare search popularity](/demand/global-en/compare/micro-scooters-vs-step2): 15% Share of Search each.
- [Micro Scooters vs Globber: compare search popularity](/demand/global-en/compare/globber-vs-micro-scooters): 15% against 10% Share of Search.
- [Step2 vs Globber: compare search popularity](/demand/global-en/compare/globber-vs-step2): 15% against 10% Share of Search.

## How did search popularity change for ride on toys worldwide in August 2026?

- In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
- In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.
- Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.
- Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
- Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Tikes | 40.8% | 135K | 0.0% | Little Tikes |
| 2 | Radio Flyer | 18.3% | 60.5K | +22.2% | Radio Flyer |
| 3 | Micro Scooters | 15% | 49.5K | 0.0% | Micro Scooters |
| 4 | Step2 | 15% | 49.5K | 0.0% | Step2 |
| 5 | Globber | 10% | 33.1K | -18.3% | Globber |
| 6 | Berg | 0.88% | 2.9K | 0.0% | Berg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Tikes | 135K | 42% | 1 |
| Oct 2025 | Micro Scooters | 60.5K | 18.8% | 2 |
| Oct 2025 | Radio Flyer | 49.5K | 15.4% | 3 |
| Oct 2025 | Step2 | 40.5K | 12.6% | 4 |
| Oct 2025 | Globber | 33.1K | 10.3% | 5 |
| Oct 2025 | Berg | 2.9K | 0.9% | 6 |
| Nov 2025 | Little Tikes | 165K | 38.7% | 1 |
| Nov 2025 | Micro Scooters | 110K | 25.8% | 2 |
| Nov 2025 | Globber | 49.5K | 11.6% | 3 |
| Nov 2025 | Radio Flyer | 49.5K | 11.6% | 4 |
| Nov 2025 | Step2 | 49.5K | 11.6% | 5 |
| Nov 2025 | Berg | 2.9K | 0.68% | 6 |
| Dec 2025 | Little Tikes | 165K | 45.2% | 1 |
| Dec 2025 | Micro Scooters | 74K | 20.3% | 2 |
| Dec 2025 | Radio Flyer | 49.5K | 13.6% | 3 |
| Dec 2025 | Step2 | 40.5K | 11.1% | 4 |
| Dec 2025 | Globber | 33.1K | 9.1% | 5 |
| Dec 2025 | Berg | 2.9K | 0.79% | 6 |
| Jan 2026 | Little Tikes | 110K | 43.4% | 1 |
| Jan 2026 | Micro Scooters | 40.5K | 16% | 2 |
| Jan 2026 | Radio Flyer | 40.5K | 16% | 3 |
| Jan 2026 | Step2 | 33.1K | 13.1% | 4 |
| Jan 2026 | Globber | 27.1K | 10.7% | 5 |
| Jan 2026 | Berg | 2.4K | 0.95% | 6 |
| Feb 2026 | Little Tikes | 110K | 46.1% | 1 |
| Feb 2026 | Micro Scooters | 33.1K | 13.9% | 2 |
| Feb 2026 | Radio Flyer | 33.1K | 13.9% | 3 |
| Feb 2026 | Step2 | 33.1K | 13.9% | 4 |
| Feb 2026 | Globber | 27.1K | 11.3% | 5 |
| Feb 2026 | Berg | 2.4K | 1% | 6 |
| Mar 2026 | Little Tikes | 135K | 40.9% | 1 |
| Mar 2026 | Micro Scooters | 60.5K | 18.3% | 2 |
| Mar 2026 | Step2 | 49.5K | 15% | 3 |
| Mar 2026 | Globber | 40.5K | 12.3% | 4 |
| Mar 2026 | Radio Flyer | 40.5K | 12.3% | 5 |
| Mar 2026 | Berg | 4.4K | 1.3% | 6 |
| Apr 2026 | Little Tikes | 135K | 37.6% | 1 |
| Apr 2026 | Micro Scooters | 60.5K | 16.8% | 2 |
| Apr 2026 | Step2 | 60.5K | 16.8% | 3 |
| Apr 2026 | Globber | 49.5K | 13.8% | 4 |
| Apr 2026 | Radio Flyer | 49.5K | 13.8% | 5 |
| Apr 2026 | Berg | 4.4K | 1.2% | 6 |
| May 2026 | Little Tikes | 165K | 43.5% | 1 |
| May 2026 | Micro Scooters | 60.5K | 15.9% | 2 |
| May 2026 | Step2 | 60.5K | 15.9% | 3 |
| May 2026 | Globber | 49.5K | 13% | 4 |
| May 2026 | Radio Flyer | 40.5K | 10.7% | 5 |
| May 2026 | Berg | 3.6K | 0.95% | 6 |
| Jun 2026 | Little Tikes | 135K | 42.4% | 1 |
| Jun 2026 | Micro Scooters | 49.5K | 15.5% | 2 |
| Jun 2026 | Step2 | 49.5K | 15.5% | 3 |
| Jun 2026 | Globber | 40.5K | 12.7% | 4 |
| Jun 2026 | Radio Flyer | 40.5K | 12.7% | 5 |
| Jun 2026 | Berg | 3.6K | 1.1% | 6 |
| Jul 2026 | Little Tikes | 135K | 41.3% | 1 |
| Jul 2026 | Micro Scooters | 49.5K | 15.1% | 2 |
| Jul 2026 | Radio Flyer | 49.5K | 15.1% | 3 |
| Jul 2026 | Step2 | 49.5K | 15.1% | 4 |
| Jul 2026 | Globber | 40.5K | 12.4% | 5 |
| Jul 2026 | Berg | 2.9K | 0.89% | 6 |
| Aug 2026 | Little Tikes | 135K | 40.8% | 1 |
| Aug 2026 | Radio Flyer | 60.5K | 18.3% | 2 |
| Aug 2026 | Micro Scooters | 49.5K | 15% | 3 |
| Aug 2026 | Step2 | 49.5K | 15% | 4 |
| Aug 2026 | Globber | 33.1K | 10% | 5 |
| Aug 2026 | Berg | 2.9K | 0.88% | 6 |
| Sep 2026 | Berg | — | — | — |
| Sep 2026 | Globber | — | — | — |
| Sep 2026 | Little Tikes | — | — | — |
| Sep 2026 | Micro Scooters | — | — | — |
| Sep 2026 | Radio Flyer | — | — | — |
| Sep 2026 | Step2 | — | — | — |

## What is being compared

- **Berg**: Measured on the search term “berg toys”.
- **Globber**: Measured on the search term “globber scooter”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Micro Scooters**: Measured on the search term “micro scooter”.
- **Radio Flyer**: Measured on the search term “radio flyer”.
- **Step2**: Measured on the search term “step2”.

- [Berg](/demand/global-en/brands/berg)
- [Globber](/demand/global-en/brands/globber)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Micro Scooters](/demand/global-en/brands/micro-scooters)
- [Radio Flyer](/demand/global-en/brands/radio-flyer)
- [Step2](/demand/global-en/brands/step2)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ride on toys worldwide?

In August 2026, Little Tikes was the most searched among ride on toys worldwide, with an estimated 135K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ride on toys: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ride-on-toys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ride-on-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.