---
title: "Rice cooker brands: Which brands are most popular in search?"
description: "Compare the rice cooker brands people buy. Share of Search among Philips, Cuckoo, Zojirushi, Russell Hobbs and Tiger, the rice cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rice-cooker-brands"
publisher: "Brandwave"
---

# Rice cooker brands: Which brands are most popular in search?

Compare the rice cooker brands people buy. Share of Search among Philips, Cuckoo, Zojirushi, Russell Hobbs and Tiger, the rice cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rice cooker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 68.3%

## Which brand is most popular in search among rice cooker brands worldwide?

- In August 2026, Philips was the most searched among rice cooker brands worldwide, with an estimated 1.1M branded searches and 68.3% estimated Share of Search within this set.
- Cuckoo is in 2nd place, 53 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide increased from 65.1% to 68.3%.
- Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide decreased from 18.1% to 15.2%.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide increased from 6.6% to 8.4%.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide decreased from 8.1% to 5.6%.
- Across the 11 months ending August 2026, Tiger’s estimated Share of Search among rice cooker brands worldwide increased from 2% to 2.5%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide peaked at 68.4% in July 2026 and was lowest at 59.9% in May 2026.
- Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide peaked at 24.2% in May 2026 and was lowest at 14.6% in December 2025.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among rice cooker brands worldwide.
- Across the 11 months ending August 2026, Russell Hobbs fell from 3rd to 4th among rice cooker brands worldwide.

## Compare search popularity between leading brands

- [Philips vs Cuckoo: compare search popularity](/demand/global-en/compare/cuckoo-vs-philips): 68.3% against 15.2% Share of Search.
- [Philips vs Zojirushi: compare search popularity](/demand/global-en/compare/philips-vs-zojirushi): 68.3% against 8.4% Share of Search.
- [Philips vs Russell Hobbs: compare search popularity](/demand/global-en/compare/philips-vs-russell-hobbs): 68.3% against 5.6% Share of Search.
- [Philips vs Tiger: compare search popularity](/demand/global-en/compare/philips-vs-tiger-corporation): 68.3% against 2.5% Share of Search.
- [Cuckoo vs Zojirushi: compare search popularity](/demand/global-en/compare/cuckoo-vs-zojirushi): 15.2% against 8.4% Share of Search.
- [Cuckoo vs Russell Hobbs: compare search popularity](/demand/global-en/compare/cuckoo-vs-russell-hobbs): 15.2% against 5.6% Share of Search.
- [Cuckoo vs Tiger: compare search popularity](/demand/global-en/compare/cuckoo-vs-tiger-corporation): 15.2% against 2.5% Share of Search.
- [Zojirushi vs Russell Hobbs: compare search popularity](/demand/global-en/compare/russell-hobbs-vs-zojirushi): 8.4% against 5.6% Share of Search.
- [Zojirushi vs Tiger: compare search popularity](/demand/global-en/compare/tiger-corporation-vs-zojirushi): 8.4% against 2.5% Share of Search.
- [Russell Hobbs vs Tiger: compare search popularity](/demand/global-en/compare/russell-hobbs-vs-tiger-corporation): 5.6% against 2.5% Share of Search.

## How did search popularity change for rice cooker brands worldwide in August 2026?

- In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.
- In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.
- Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 68.3% | 1.1M | +4.3% | Philips |
| 2 | Cuckoo | 15.2% | 246K | 0.0% | Cuckoo |
| 3 | Zojirushi | 8.4% | 135K | +22.7% | Zojirushi |
| 4 | Russell Hobbs | 5.6% | 90.5K | 0.0% | Russell Hobbs |
| 5 | Tiger | 2.5% | 40.5K | 0.0% | Tiger |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1.1M | 65.1% | 1 |
| Oct 2025 | Cuckoo | 301K | 18.1% | 2 |
| Oct 2025 | Russell Hobbs | 135K | 8.1% | 3 |
| Oct 2025 | Zojirushi | 110K | 6.6% | 4 |
| Oct 2025 | Tiger | 33.1K | 2% | 5 |
| Nov 2025 | Philips | 1.3M | 66.6% | 1 |
| Nov 2025 | Cuckoo | 301K | 15.7% | 2 |
| Nov 2025 | Russell Hobbs | 165K | 8.6% | 3 |
| Nov 2025 | Zojirushi | 135K | 7% | 4 |
| Nov 2025 | Tiger | 40.5K | 2.1% | 5 |
| Dec 2025 | Philips | 1.4M | 67% | 1 |
| Dec 2025 | Cuckoo | 301K | 14.6% | 2 |
| Dec 2025 | Russell Hobbs | 165K | 8% | 3 |
| Dec 2025 | Zojirushi | 165K | 8% | 4 |
| Dec 2025 | Tiger | 49.5K | 2.4% | 5 |
| Jan 2026 | Philips | 1.1M | 62.7% | 1 |
| Jan 2026 | Cuckoo | 301K | 17.3% | 2 |
| Jan 2026 | Zojirushi | 165K | 9.5% | 3 |
| Jan 2026 | Russell Hobbs | 135K | 7.7% | 4 |
| Jan 2026 | Tiger | 49.5K | 2.8% | 5 |
| Feb 2026 | Philips | 975K | 66.1% | 1 |
| Feb 2026 | Cuckoo | 246K | 16.7% | 2 |
| Feb 2026 | Russell Hobbs | 110K | 7.5% | 3 |
| Feb 2026 | Zojirushi | 110K | 7.5% | 4 |
| Feb 2026 | Tiger | 33.1K | 2.2% | 5 |
| Mar 2026 | Philips | 957K | 63.3% | 1 |
| Mar 2026 | Cuckoo | 301K | 19.9% | 2 |
| Mar 2026 | Russell Hobbs | 110K | 7.3% | 3 |
| Mar 2026 | Zojirushi | 110K | 7.3% | 4 |
| Mar 2026 | Tiger | 33.1K | 2.2% | 5 |
| Apr 2026 | Philips | 939K | 60.9% | 1 |
| Apr 2026 | Cuckoo | 368K | 23.9% | 2 |
| Apr 2026 | Zojirushi | 110K | 7.1% | 3 |
| Apr 2026 | Russell Hobbs | 90.5K | 5.9% | 4 |
| Apr 2026 | Tiger | 33.1K | 2.1% | 5 |
| May 2026 | Philips | 909K | 59.9% | 1 |
| May 2026 | Cuckoo | 368K | 24.2% | 2 |
| May 2026 | Zojirushi | 110K | 7.2% | 3 |
| May 2026 | Russell Hobbs | 90.5K | 6% | 4 |
| May 2026 | Tiger | 40.5K | 2.7% | 5 |
| Jun 2026 | Philips | 911K | 63% | 1 |
| Jun 2026 | Cuckoo | 301K | 20.8% | 2 |
| Jun 2026 | Zojirushi | 110K | 7.6% | 3 |
| Jun 2026 | Russell Hobbs | 90.5K | 6.3% | 4 |
| Jun 2026 | Tiger | 33.1K | 2.3% | 5 |
| Jul 2026 | Philips | 1.1M | 68.4% | 1 |
| Jul 2026 | Cuckoo | 246K | 15.9% | 2 |
| Jul 2026 | Zojirushi | 110K | 7.1% | 3 |
| Jul 2026 | Russell Hobbs | 90.5K | 5.9% | 4 |
| Jul 2026 | Tiger | 40.5K | 2.6% | 5 |
| Aug 2026 | Philips | 1.1M | 68.3% | 1 |
| Aug 2026 | Cuckoo | 246K | 15.2% | 2 |
| Aug 2026 | Zojirushi | 135K | 8.4% | 3 |
| Aug 2026 | Russell Hobbs | 90.5K | 5.6% | 4 |
| Aug 2026 | Tiger | 40.5K | 2.5% | 5 |
| Sep 2026 | Cuckoo | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Russell Hobbs | — | — | — |
| Sep 2026 | Tiger | — | — | — |
| Sep 2026 | Zojirushi | — | — | — |

## What is being compared

- **Cuckoo**: Measured on the search term “cuckoo”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Russell Hobbs**: Measured on the search term “russell hobbs”.
- **Tiger**: Measured on the search term “tiger rice cooker”.
- **Zojirushi**: Measured on the search term “zojirushi”.

- [Cuckoo](/demand/global-en/brands/cuckoo)
- [Philips](/demand/global-en/brands/philips)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Tiger](/demand/global-en/brands/tiger-corporation)
- [Zojirushi](/demand/global-en/brands/zojirushi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rice cooker brands worldwide?

In August 2026, Philips was the most searched among rice cooker brands worldwide, with an estimated 1.1M branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rice cooker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/rice-cooker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rice-cooker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.