---
title: "Rice cakes: Which brands are most popular in search?"
description: "Compare the rice cakes people search for. Share of Search among Quaker Oats, Kallo, Lundberg, Snack a Jacks, Riceland and Eat Real, the rice cakes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rice-cakes"
publisher: "Brandwave"
---

# Rice cakes: Which brands are most popular in search?

Compare the rice cakes people search for. Share of Search among Quaker Oats, Kallo, Lundberg, Snack a Jacks, Riceland and Eat Real, the rice cakes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rice cakes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Quaker Oats, 76.7%

## Which brand is most popular in search among rice cakes worldwide?

- In August 2026, Quaker Oats was the most searched among rice cakes worldwide, with an estimated 246K branded searches and 76.7% estimated Share of Search within this set.
- Kallo is in 2nd place, 66.4 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide decreased from 12.6% to 10.3%.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide increased from 3.8% to 8.5%.
- Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide decreased from 4.6% to 3.1%.
- Across the 11 months ending August 2026, Riceland’s estimated Share of Search among rice cakes worldwide decreased from 2.1% to 1.4%.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide peaked at 79.2% in July 2026 and was lowest at 63.2% in March 2026.
- Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide peaked at 28.4% in March 2026 and was lowest at 10.3% in August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide peaked at 8.5% in August 2026 and was lowest at 3.1% in March 2026.
- Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide peaked at 5.7% in January 2026 and was lowest at 3.1% in December 2025.
- Across the 11 months ending August 2026, Riceland’s estimated Share of Search among rice cakes worldwide peaked at 2.5% in December 2025 and was lowest at 1.4% in August 2026.
- Across the 11 months ending August 2026, Lundberg rose from 4th to 3rd among rice cakes worldwide.
- Across the 11 months ending August 2026, Snack a Jacks fell from 3rd to 4th among rice cakes worldwide.
- Across the 11 months ending August 2026, Quaker Oats and Eat Real held steady: their estimated Share of Search among rice cakes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Quaker Oats vs Kallo: compare search popularity](/demand/global-en/compare/kallo-vs-quaker-oats): 76.7% against 10.3% Share of Search.
- [Quaker Oats vs Lundberg: compare search popularity](/demand/global-en/compare/lundberg-vs-quaker-oats): 76.7% against 8.5% Share of Search.
- [Quaker Oats vs Snack a Jacks: compare search popularity](/demand/global-en/compare/quaker-oats-vs-snack-a-jacks): 76.7% against 3.1% Share of Search.
- [Kallo vs Lundberg: compare search popularity](/demand/global-en/compare/kallo-vs-lundberg): 10.3% against 8.5% Share of Search.
- [Kallo vs Snack a Jacks: compare search popularity](/demand/global-en/compare/kallo-vs-snack-a-jacks): 10.3% against 3.1% Share of Search.
- [Lundberg vs Snack a Jacks: compare search popularity](/demand/global-en/compare/lundberg-vs-snack-a-jacks): 8.5% against 3.1% Share of Search.

## How did search popularity change for rice cakes worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%.
- In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.
- In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.
- Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
- Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Quaker Oats | 76.7% | 246K | +22.4% | Quaker Oats |
| 2 | Kallo | 10.3% | 33.1K | +22.1% | Kallo |
| 3 | Lundberg | 8.5% | 27.1K | +124.0% | Lundberg |
| 4 | Snack a Jacks | 3.1% | 9.9K | 0.0% | Snack a Jacks |
| 5 | Riceland | 1.4% | 4.4K | +22.2% | Riceland |
| 6 | Eat Real | 0.05% | 170 | 0.0% | Eat Real |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Quaker Oats | 201K | 76.8% | 1 |
| Oct 2025 | Kallo | 33.1K | 12.6% | 2 |
| Oct 2025 | Snack a Jacks | 12.1K | 4.6% | 3 |
| Oct 2025 | Lundberg | 9.9K | 3.8% | 4 |
| Oct 2025 | Riceland | 5.4K | 2.1% | 5 |
| Oct 2025 | Eat Real | 210 | 0.08% | 6 |
| Nov 2025 | Quaker Oats | 165K | 74.2% | 1 |
| Nov 2025 | Kallo | 33.1K | 14.9% | 2 |
| Nov 2025 | Lundberg | 9.9K | 4.5% | 3 |
| Nov 2025 | Snack a Jacks | 9.9K | 4.5% | 4 |
| Nov 2025 | Riceland | 4.4K | 2% | 5 |
| Nov 2025 | Eat Real | 170 | 0.08% | 6 |
| Dec 2025 | Quaker Oats | 165K | 77% | 1 |
| Dec 2025 | Kallo | 27.1K | 12.7% | 2 |
| Dec 2025 | Lundberg | 9.9K | 4.6% | 3 |
| Dec 2025 | Snack a Jacks | 6.6K | 3.1% | 4 |
| Dec 2025 | Riceland | 5.4K | 2.5% | 5 |
| Dec 2025 | Eat Real | 210 | 0.1% | 6 |
| Jan 2026 | Quaker Oats | 201K | 78.1% | 1 |
| Jan 2026 | Kallo | 27.1K | 10.5% | 2 |
| Jan 2026 | Snack a Jacks | 14.8K | 5.7% | 3 |
| Jan 2026 | Lundberg | 9.9K | 3.8% | 4 |
| Jan 2026 | Riceland | 4.4K | 1.7% | 5 |
| Jan 2026 | Eat Real | 260 | 0.1% | 6 |
| Feb 2026 | Quaker Oats | 201K | 78.9% | 1 |
| Feb 2026 | Kallo | 27.1K | 10.6% | 2 |
| Feb 2026 | Snack a Jacks | 12.1K | 4.8% | 3 |
| Feb 2026 | Lundberg | 9.9K | 3.9% | 4 |
| Feb 2026 | Riceland | 4.4K | 1.7% | 5 |
| Feb 2026 | Eat Real | 210 | 0.08% | 6 |
| Mar 2026 | Quaker Oats | 201K | 63.2% | 1 |
| Mar 2026 | Kallo | 90.5K | 28.4% | 2 |
| Mar 2026 | Snack a Jacks | 12.1K | 3.8% | 3 |
| Mar 2026 | Lundberg | 9.9K | 3.1% | 4 |
| Mar 2026 | Riceland | 4.4K | 1.4% | 5 |
| Mar 2026 | Eat Real | 210 | 0.07% | 6 |
| Apr 2026 | Quaker Oats | 201K | 76.4% | 1 |
| Apr 2026 | Kallo | 33.1K | 12.6% | 2 |
| Apr 2026 | Lundberg | 12.1K | 4.6% | 3 |
| Apr 2026 | Snack a Jacks | 12.1K | 4.6% | 4 |
| Apr 2026 | Riceland | 4.4K | 1.7% | 5 |
| Apr 2026 | Eat Real | 260 | 0.1% | 6 |
| May 2026 | Quaker Oats | 201K | 77.3% | 1 |
| May 2026 | Kallo | 33.1K | 12.7% | 2 |
| May 2026 | Snack a Jacks | 12.1K | 4.7% | 3 |
| May 2026 | Lundberg | 9.9K | 3.8% | 4 |
| May 2026 | Riceland | 3.6K | 1.4% | 5 |
| May 2026 | Eat Real | 210 | 0.08% | 6 |
| Jun 2026 | Quaker Oats | 201K | 78.5% | 1 |
| Jun 2026 | Kallo | 33.1K | 12.9% | 2 |
| Jun 2026 | Snack a Jacks | 9.9K | 3.9% | 3 |
| Jun 2026 | Lundberg | 8.1K | 3.2% | 4 |
| Jun 2026 | Riceland | 3.6K | 1.4% | 5 |
| Jun 2026 | Eat Real | 210 | 0.08% | 6 |
| Jul 2026 | Quaker Oats | 201K | 79.2% | 1 |
| Jul 2026 | Kallo | 27.1K | 10.7% | 2 |
| Jul 2026 | Lundberg | 12.1K | 4.8% | 3 |
| Jul 2026 | Snack a Jacks | 9.9K | 3.9% | 4 |
| Jul 2026 | Riceland | 3.6K | 1.4% | 5 |
| Jul 2026 | Eat Real | 170 | 0.07% | 6 |
| Aug 2026 | Quaker Oats | 246K | 76.7% | 1 |
| Aug 2026 | Kallo | 33.1K | 10.3% | 2 |
| Aug 2026 | Lundberg | 27.1K | 8.5% | 3 |
| Aug 2026 | Snack a Jacks | 9.9K | 3.1% | 4 |
| Aug 2026 | Riceland | 4.4K | 1.4% | 5 |
| Aug 2026 | Eat Real | 170 | 0.05% | 6 |
| Sep 2026 | Eat Real | — | — | — |
| Sep 2026 | Kallo | — | — | — |
| Sep 2026 | Lundberg | — | — | — |
| Sep 2026 | Quaker Oats | — | — | — |
| Sep 2026 | Riceland | — | — | — |
| Sep 2026 | Snack a Jacks | — | — | — |

## What is being compared

- **Eat Real**: Measured on the search term “eat real snacks”.
- **Kallo**: Measured on the search term “kallo”.
- **Lundberg**: Measured on the search term “lundberg rice”.
- **Quaker Oats**: Measured on the search term “quaker oats”.
- **Riceland**: Measured on the search term “riceland”.
- **Snack a Jacks**: Measured on the search term “snack a jacks”.

- [Eat Real](/demand/global-en/brands/eat-real)
- [Kallo](/demand/global-en/brands/kallo)
- [Lundberg](/demand/global-en/brands/lundberg)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)
- [Riceland](/demand/global-en/brands/riceland)
- [Snack a Jacks](/demand/global-en/brands/snack-a-jacks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rice cakes worldwide?

In August 2026, Quaker Oats was the most searched among rice cakes worldwide, with an estimated 246K branded searches and 76.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rice cakes: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/rice-cakes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rice-cakes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.