---
title: "Rice brands: Which brands are most popular in search?"
description: "Compare the rice brands people buy. Share of Search among Uncle Ben's, SunRice, Lundberg, Tilda, Nishiki and Daawat, the rice brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rice-brands"
publisher: "Brandwave"
---

# Rice brands: Which brands are most popular in search?

Compare the rice brands people buy. Share of Search among Uncle Ben's, SunRice, Lundberg, Tilda, Nishiki and Daawat, the rice brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rice brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Uncle Ben's, 40.7%

## Which brand is most popular in search among rice brands worldwide?

- In August 2026, Uncle Ben's was the most searched among rice brands worldwide, with an estimated 60.5K branded searches and 40.7% estimated Share of Search within this set.
- SunRice is in 2nd place, 18.4 percentage points behind at 22.3% Share of Search.
- Across the 11 months ending August 2026, Uncle Ben's’ estimated Share of Search among rice brands worldwide decreased from 46.1% to 40.7%.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide decreased from 25.2% to 22.3%.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide increased from 7.5% to 18.2%.
- Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide decreased from 11.3% to 10%.
- Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide decreased from 9.2% to 8.1%.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among rice brands worldwide peaked at 29.1% in June 2026 and was lowest at 22.3% in August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide peaked at 18.2% in August 2026 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, Tilda’s estimated Share of Search among rice brands worldwide peaked at 12.7% in February 2026 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Nishiki’s estimated Share of Search among rice brands worldwide peaked at 12.7% in February 2026 and was lowest at 8.1% in August 2026.
- Across the 11 months ending August 2026, Lundberg rose from 5th to 3rd among rice brands worldwide.
- Across the 11 months ending August 2026, Tilda fell from 3rd to 4th among rice brands worldwide.
- Across the 11 months ending August 2026, Nishiki fell from 4th to 5th among rice brands worldwide.
- Across the 11 months ending August 2026, Daawat held steady: its estimated Share of Search among rice brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Uncle Ben's vs SunRice: compare search popularity](/demand/global-en/compare/sunrice-vs-uncle-bens): 40.7% against 22.3% Share of Search.
- [Uncle Ben's vs Lundberg: compare search popularity](/demand/global-en/compare/lundberg-vs-uncle-bens): 40.7% against 18.2% Share of Search.
- [Uncle Ben's vs Tilda: compare search popularity](/demand/global-en/compare/tilda-vs-uncle-bens): 40.7% against 10% Share of Search.
- [Uncle Ben's vs Nishiki: compare search popularity](/demand/global-en/compare/nishiki-vs-uncle-bens): 40.7% against 8.1% Share of Search.
- [SunRice vs Lundberg: compare search popularity](/demand/global-en/compare/lundberg-vs-sunrice): 22.3% against 18.2% Share of Search.
- [SunRice vs Tilda: compare search popularity](/demand/global-en/compare/sunrice-vs-tilda): 22.3% against 10% Share of Search.
- [SunRice vs Nishiki: compare search popularity](/demand/global-en/compare/nishiki-vs-sunrice): 22.3% against 8.1% Share of Search.
- [Lundberg vs Tilda: compare search popularity](/demand/global-en/compare/lundberg-vs-tilda): 18.2% against 10% Share of Search.
- [Lundberg vs Nishiki: compare search popularity](/demand/global-en/compare/lundberg-vs-nishiki): 18.2% against 8.1% Share of Search.
- [Tilda vs Nishiki: compare search popularity](/demand/global-en/compare/nishiki-vs-tilda): 10% against 8.1% Share of Search.

## How did search popularity change for rice brands worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%.
- In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%.
- In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%.
- In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%.
- Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026.
- Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Uncle Ben's | 40.7% | 60.5K | +22.2% | Uncle Ben's |
| 2 | SunRice | 22.3% | 33.1K | 0.0% | SunRice |
| 3 | Lundberg | 18.2% | 27.1K | +124.0% | Lundberg |
| 4 | Tilda | 10% | 14.8K | +22.3% | Tilda |
| 5 | Nishiki | 8.1% | 12.1K | 0.0% | Nishiki |
| 6 | Daawat | 0.67% | 1K | 0.0% | Daawat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Uncle Ben's | 60.5K | 46.1% | 1 |
| Oct 2025 | SunRice | 33.1K | 25.2% | 2 |
| Oct 2025 | Tilda | 14.8K | 11.3% | 3 |
| Oct 2025 | Nishiki | 12.1K | 9.2% | 4 |
| Oct 2025 | Lundberg | 9.9K | 7.5% | 5 |
| Oct 2025 | Daawat | 880 | 0.67% | 6 |
| Nov 2025 | Uncle Ben's | 49.5K | 41.2% | 1 |
| Nov 2025 | SunRice | 33.1K | 27.5% | 2 |
| Nov 2025 | Tilda | 14.8K | 12.3% | 3 |
| Nov 2025 | Nishiki | 12.1K | 10.1% | 4 |
| Nov 2025 | Lundberg | 9.9K | 8.2% | 5 |
| Nov 2025 | Daawat | 880 | 0.73% | 6 |
| Dec 2025 | Uncle Ben's | 49.5K | 44.4% | 1 |
| Dec 2025 | SunRice | 27.1K | 24.3% | 2 |
| Dec 2025 | Nishiki | 12.1K | 10.8% | 3 |
| Dec 2025 | Tilda | 12.1K | 10.8% | 4 |
| Dec 2025 | Lundberg | 9.9K | 8.9% | 5 |
| Dec 2025 | Daawat | 880 | 0.79% | 6 |
| Jan 2026 | Uncle Ben's | 60.5K | 45.2% | 1 |
| Jan 2026 | SunRice | 33.1K | 24.7% | 2 |
| Jan 2026 | Nishiki | 14.8K | 11% | 3 |
| Jan 2026 | Tilda | 14.8K | 11% | 4 |
| Jan 2026 | Lundberg | 9.9K | 7.4% | 5 |
| Jan 2026 | Daawat | 880 | 0.66% | 6 |
| Feb 2026 | Uncle Ben's | 49.5K | 42.3% | 1 |
| Feb 2026 | SunRice | 27.1K | 23.2% | 2 |
| Feb 2026 | Nishiki | 14.8K | 12.7% | 3 |
| Feb 2026 | Tilda | 14.8K | 12.7% | 4 |
| Feb 2026 | Lundberg | 9.9K | 8.5% | 5 |
| Feb 2026 | Daawat | 880 | 0.75% | 6 |
| Mar 2026 | Uncle Ben's | 60.5K | 46% | 1 |
| Mar 2026 | SunRice | 33.1K | 25.2% | 2 |
| Mar 2026 | Tilda | 14.8K | 11.3% | 3 |
| Mar 2026 | Nishiki | 12.1K | 9.2% | 4 |
| Mar 2026 | Lundberg | 9.9K | 7.5% | 5 |
| Mar 2026 | Daawat | 1K | 0.76% | 6 |
| Apr 2026 | Uncle Ben's | 60.5K | 45.3% | 1 |
| Apr 2026 | SunRice | 33.1K | 24.8% | 2 |
| Apr 2026 | Tilda | 14.8K | 11.1% | 3 |
| Apr 2026 | Lundberg | 12.1K | 9.1% | 4 |
| Apr 2026 | Nishiki | 12.1K | 9.1% | 5 |
| Apr 2026 | Daawat | 880 | 0.66% | 6 |
| May 2026 | Uncle Ben's | 49.5K | 41.2% | 1 |
| May 2026 | SunRice | 33.1K | 27.5% | 2 |
| May 2026 | Tilda | 14.8K | 12.3% | 3 |
| May 2026 | Nishiki | 12.1K | 10.1% | 4 |
| May 2026 | Lundberg | 9.9K | 8.2% | 5 |
| May 2026 | Daawat | 880 | 0.73% | 6 |
| Jun 2026 | Uncle Ben's | 49.5K | 43.6% | 1 |
| Jun 2026 | SunRice | 33.1K | 29.1% | 2 |
| Jun 2026 | Tilda | 12.1K | 10.7% | 3 |
| Jun 2026 | Nishiki | 9.9K | 8.7% | 4 |
| Jun 2026 | Lundberg | 8.1K | 7.1% | 5 |
| Jun 2026 | Daawat | 880 | 0.77% | 6 |
| Jul 2026 | Uncle Ben's | 49.5K | 41.3% | 1 |
| Jul 2026 | SunRice | 33.1K | 27.6% | 2 |
| Jul 2026 | Lundberg | 12.1K | 10.1% | 3 |
| Jul 2026 | Nishiki | 12.1K | 10.1% | 4 |
| Jul 2026 | Tilda | 12.1K | 10.1% | 5 |
| Jul 2026 | Daawat | 1K | 0.83% | 6 |
| Aug 2026 | Uncle Ben's | 60.5K | 40.7% | 1 |
| Aug 2026 | SunRice | 33.1K | 22.3% | 2 |
| Aug 2026 | Lundberg | 27.1K | 18.2% | 3 |
| Aug 2026 | Tilda | 14.8K | 10% | 4 |
| Aug 2026 | Nishiki | 12.1K | 8.1% | 5 |
| Aug 2026 | Daawat | 1K | 0.67% | 6 |
| Sep 2026 | Daawat | — | — | — |
| Sep 2026 | Lundberg | — | — | — |
| Sep 2026 | Nishiki | — | — | — |
| Sep 2026 | SunRice | — | — | — |
| Sep 2026 | Tilda | — | — | — |
| Sep 2026 | Uncle Ben's | — | — | — |

## What is being compared

- **Daawat**: Measured on the search term “daawat basmati”.
- **Lundberg**: Measured on the search term “lundberg rice”.
- **Nishiki**: Measured on the search term “nishiki rice”.
- **SunRice**: Measured on the search term “sunrice”.
- **Tilda**: Measured on the search term “tilda rice”.
- **Uncle Ben's**: Measured on the search term “uncle bens rice”.

- [Daawat](/demand/global-en/brands/daawat)
- [Lundberg](/demand/global-en/brands/lundberg)
- [Nishiki](/demand/global-en/brands/nishiki)
- [SunRice](/demand/global-en/brands/sunrice)
- [Tilda](/demand/global-en/brands/tilda)
- [Uncle Ben's](/demand/global-en/brands/uncle-bens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rice brands worldwide?

In August 2026, Uncle Ben's was the most searched among rice brands worldwide, with an estimated 60.5K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rice brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/rice-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rice-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.