--- title: "Review platforms: Which brands are most popular in search?" description: "Compare the sites people read and leave reviews on. Share of Search among Tripadvisor, Trustpilot, Yelp, Google Reviews and Foursquare, the review platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/review-platforms" publisher: "Brandwave" --- # Review platforms: Which brands are most popular in search? Compare the sites people read and leave reviews on. Share of Search among Tripadvisor, Trustpilot, Yelp, Google Reviews and Foursquare, the review platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Review platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tripadvisor, 49.4% ## Which brand is most popular in search among review platforms worldwide? - In August 2026, Tripadvisor was the most searched among review platforms worldwide, with an estimated 5M branded searches and 49.4% estimated Share of Search within this set. - Trustpilot is in 2nd place, 22.3 percentage points behind at 27.1% Share of Search. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide increased from 45.1% to 49.4%. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide decreased from 30.2% to 27.1%. - Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide decreased from 16.5% to 14.8%. - Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide increased from 7.4% to 8.1%. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide peaked at 50.1% in June 2026 and was lowest at 41.6% in December 2025. - Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide peaked at 34.6% in November 2025 and was lowest at 25.5% in May 2026. - Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide peaked at 20.9% in May 2026 and was lowest at 14.8% in July 2026. - Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide peaked at 8.4% in December 2025 and was lowest at 6.3% in May 2026. - Across the 11 months ending August 2026, Foursquare held steady: its estimated Share of Search among review platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tripadvisor vs Trustpilot: compare search popularity](/demand/global-en/compare/tripadvisor-vs-trustpilot): 49.4% against 27.1% Share of Search. - [Tripadvisor vs Yelp: compare search popularity](/demand/global-en/compare/tripadvisor-vs-yelp): 49.4% against 14.8% Share of Search. - [Tripadvisor vs Google Reviews: compare search popularity](/demand/global-en/compare/google-reviews-vs-tripadvisor): 49.4% against 8.1% Share of Search. - [Trustpilot vs Yelp: compare search popularity](/demand/global-en/compare/trustpilot-vs-yelp): 27.1% against 14.8% Share of Search. - [Trustpilot vs Google Reviews: compare search popularity](/demand/global-en/compare/google-reviews-vs-trustpilot): 27.1% against 8.1% Share of Search. - [Yelp vs Google Reviews: compare search popularity](/demand/global-en/compare/google-reviews-vs-yelp): 14.8% against 8.1% Share of Search. ## How did search popularity change for review platforms worldwide in August 2026? - Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. - Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026. - Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tripadvisor | 49.4% | 5M | 0.0% | Tripadvisor | | 2 | Trustpilot | 27.1% | 2.7M | 0.0% | Trustpilot | | 3 | Yelp | 14.8% | 1.5M | 0.0% | Yelp | | 4 | Google Reviews | 8.1% | 823K | 0.0% | Google Reviews | | 5 | Foursquare | 0.49% | 49.5K | 0.0% | Foursquare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tripadvisor | 4.1M | 45.1% | 1 | | Oct 2025 | Trustpilot | 2.7M | 30.2% | 2 | | Oct 2025 | Yelp | 1.5M | 16.5% | 3 | | Oct 2025 | Google Reviews | 673K | 7.4% | 4 | | Oct 2025 | Foursquare | 60.5K | 0.67% | 5 | | Nov 2025 | Tripadvisor | 4.1M | 42.3% | 1 | | Nov 2025 | Trustpilot | 3.4M | 34.6% | 2 | | Nov 2025 | Yelp | 1.5M | 15.5% | 3 | | Nov 2025 | Google Reviews | 673K | 7% | 4 | | Nov 2025 | Foursquare | 60.5K | 0.63% | 5 | | Dec 2025 | Tripadvisor | 3.4M | 41.6% | 1 | | Dec 2025 | Trustpilot | 2.7M | 34.1% | 2 | | Dec 2025 | Yelp | 1.2M | 15.2% | 3 | | Dec 2025 | Google Reviews | 673K | 8.4% | 4 | | Dec 2025 | Foursquare | 60.5K | 0.75% | 5 | | Jan 2026 | Tripadvisor | 4.1M | 42.3% | 1 | | Jan 2026 | Trustpilot | 3.4M | 34.6% | 2 | | Jan 2026 | Yelp | 1.5M | 15.5% | 3 | | Jan 2026 | Google Reviews | 673K | 7% | 4 | | Jan 2026 | Foursquare | 60.5K | 0.63% | 5 | | Feb 2026 | Tripadvisor | 4.1M | 45.1% | 1 | | Feb 2026 | Trustpilot | 2.7M | 30.2% | 2 | | Feb 2026 | Yelp | 1.5M | 16.5% | 3 | | Feb 2026 | Google Reviews | 673K | 7.4% | 4 | | Feb 2026 | Foursquare | 74K | 0.82% | 5 | | Mar 2026 | Tripadvisor | 4.1M | 43.3% | 1 | | Mar 2026 | Trustpilot | 2.7M | 29% | 2 | | Mar 2026 | Yelp | 1.8M | 19.4% | 3 | | Mar 2026 | Google Reviews | 673K | 7.1% | 4 | | Mar 2026 | Foursquare | 110K | 1.2% | 5 | | Apr 2026 | Tripadvisor | 4.1M | 43.5% | 1 | | Apr 2026 | Trustpilot | 2.7M | 29.1% | 2 | | Apr 2026 | Yelp | 1.8M | 19.5% | 3 | | Apr 2026 | Google Reviews | 673K | 7.2% | 4 | | Apr 2026 | Foursquare | 74K | 0.79% | 5 | | May 2026 | Tripadvisor | 5M | 46.6% | 1 | | May 2026 | Trustpilot | 2.7M | 25.5% | 2 | | May 2026 | Yelp | 2.2M | 20.9% | 3 | | May 2026 | Google Reviews | 673K | 6.3% | 4 | | May 2026 | Foursquare | 74K | 0.69% | 5 | | Jun 2026 | Tripadvisor | 5M | 50.1% | 1 | | Jun 2026 | Trustpilot | 2.7M | 27.5% | 2 | | Jun 2026 | Yelp | 1.5M | 15% | 3 | | Jun 2026 | Google Reviews | 673K | 6.7% | 4 | | Jun 2026 | Foursquare | 60.5K | 0.61% | 5 | | Jul 2026 | Tripadvisor | 5M | 49.4% | 1 | | Jul 2026 | Trustpilot | 2.7M | 27.1% | 2 | | Jul 2026 | Yelp | 1.5M | 14.8% | 3 | | Jul 2026 | Google Reviews | 823K | 8.1% | 4 | | Jul 2026 | Foursquare | 49.5K | 0.49% | 5 | | Aug 2026 | Tripadvisor | 5M | 49.4% | 1 | | Aug 2026 | Trustpilot | 2.7M | 27.1% | 2 | | Aug 2026 | Yelp | 1.5M | 14.8% | 3 | | Aug 2026 | Google Reviews | 823K | 8.1% | 4 | | Aug 2026 | Foursquare | 49.5K | 0.49% | 5 | | Sep 2026 | Foursquare | — | — | — | | Sep 2026 | Google Reviews | — | — | — | | Sep 2026 | Tripadvisor | — | — | — | | Sep 2026 | Trustpilot | — | — | — | | Sep 2026 | Yelp | — | — | — | ## What is being compared - **Foursquare**: Measured on the search term “foursquare”. - **Google Reviews**: Measured on the search term “google reviews”. - **Tripadvisor**: Measured on the search term “tripadvisor”. - **Trustpilot**: Measured on the search term “trustpilot”. - **Yelp**: Measured on the search term “yelp”. - [Foursquare](/demand/global-en/brands/foursquare) - [Google Reviews](/demand/global-en/brands/google-reviews) - [Tripadvisor](/demand/global-en/brands/tripadvisor) - [Trustpilot](/demand/global-en/brands/trustpilot) - [Yelp](/demand/global-en/brands/yelp) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among review platforms worldwide? In August 2026, Tripadvisor was the most searched among review platforms worldwide, with an estimated 5M branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Review platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/review-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/review-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.