--- title: "Reverse ETL platforms: Which brands are most popular in search?" description: "Compare services and tools used to sync warehouse data into business tools. Share of Search among Hightouch, RudderStack, Polytomic, Syncari and Omnata, the reverse ETL platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/reverse-etl-platforms" publisher: "Brandwave" --- # Reverse ETL platforms: Which brands are most popular in search? Compare services and tools used to sync warehouse data into business tools. Share of Search among Hightouch, RudderStack, Polytomic, Syncari and Omnata, the reverse ETL platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Reverse ETL platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hightouch, 80.4% ## Which brand is most popular in search among reverse ETL platforms worldwide? - In August 2026, Hightouch was the most searched among reverse ETL platforms worldwide, with an estimated 28.3K branded searches and 80.4% estimated Share of Search within this set. - RudderStack is in 2nd place, 64.8 percentage points behind at 15.6% Share of Search. - Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide increased from 73.6% to 80.4%. - Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide decreased from 21.3% to 15.6%. - Across the 11 months ending August 2026, Polytomic’s estimated Share of Search among reverse ETL platforms worldwide decreased from 2.6% to 2%. - Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide peaked at 80.4% in August 2026 and was lowest at 70.1% in November 2025. - Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide peaked at 24.4% in November 2025 and was lowest at 15.4% in April 2026. - Across the 11 months ending August 2026, Polytomic’s estimated Share of Search among reverse ETL platforms worldwide peaked at 2.8% in December 2025 and was lowest at 1.6% in July 2026. - Across the 11 months ending August 2026, Syncari’s estimated Share of Search among reverse ETL platforms worldwide peaked at 2.5% in March 2026 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Syncari and Omnata held steady: their estimated Share of Search among reverse ETL platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hightouch vs RudderStack: compare search popularity](/demand/global-en/compare/hightouch-vs-rudderstack): 80.4% against 15.6% Share of Search. - [Hightouch vs Polytomic: compare search popularity](/demand/global-en/compare/hightouch-vs-polytomic): 80.4% against 2% Share of Search. - [RudderStack vs Polytomic: compare search popularity](/demand/global-en/compare/polytomic-vs-rudderstack): 15.6% against 2% Share of Search. ## How did search popularity change for reverse ETL platforms worldwide in August 2026? - In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%. - In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%. - Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026. - Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hightouch | 80.4% | 28.3K | -1.0% | Hightouch | | 2 | RudderStack | 15.6% | 5.5K | -18.0% | RudderStack | | 3 | Polytomic | 2% | 720 | +22.0% | Polytomic | | 4 | Syncari | 1.4% | 480 | -18.6% | Syncari | | 5 | Omnata | 0.6% | 210 | -19.2% | Omnata | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hightouch | 28.5K | 73.6% | 1 | | Oct 2025 | RudderStack | 8.3K | 21.3% | 2 | | Oct 2025 | Polytomic | 1K | 2.6% | 3 | | Oct 2025 | Syncari | 720 | 1.9% | 4 | | Oct 2025 | Omnata | 260 | 0.67% | 5 | | Nov 2025 | Hightouch | 23.6K | 70.1% | 1 | | Nov 2025 | RudderStack | 8.2K | 24.4% | 2 | | Nov 2025 | Polytomic | 880 | 2.6% | 3 | | Nov 2025 | Syncari | 720 | 2.1% | 4 | | Nov 2025 | Omnata | 260 | 0.77% | 5 | | Dec 2025 | Hightouch | 23.5K | 73.7% | 1 | | Dec 2025 | RudderStack | 6.7K | 21.1% | 2 | | Dec 2025 | Polytomic | 880 | 2.8% | 3 | | Dec 2025 | Syncari | 590 | 1.8% | 4 | | Dec 2025 | Omnata | 210 | 0.66% | 5 | | Jan 2026 | Hightouch | 29K | 74% | 1 | | Jan 2026 | RudderStack | 8.3K | 21.1% | 2 | | Jan 2026 | Polytomic | 1K | 2.5% | 3 | | Jan 2026 | Syncari | 720 | 1.8% | 4 | | Jan 2026 | Omnata | 210 | 0.54% | 5 | | Feb 2026 | Hightouch | 29.3K | 77.1% | 1 | | Feb 2026 | RudderStack | 6.7K | 17.7% | 2 | | Feb 2026 | Polytomic | 1K | 2.6% | 3 | | Feb 2026 | Syncari | 720 | 1.9% | 4 | | Feb 2026 | Omnata | 260 | 0.68% | 5 | | Mar 2026 | Hightouch | 29.4K | 73.8% | 1 | | Mar 2026 | RudderStack | 8.3K | 20.9% | 2 | | Mar 2026 | Syncari | 1K | 2.5% | 3 | | Mar 2026 | Polytomic | 880 | 2.2% | 4 | | Mar 2026 | Omnata | 260 | 0.65% | 5 | | Apr 2026 | Hightouch | 35.2K | 80.1% | 1 | | Apr 2026 | RudderStack | 6.8K | 15.4% | 2 | | Apr 2026 | Polytomic | 880 | 2% | 3 | | Apr 2026 | Syncari | 880 | 2% | 4 | | Apr 2026 | Omnata | 260 | 0.59% | 5 | | May 2026 | Hightouch | 35.2K | 80.3% | 1 | | May 2026 | RudderStack | 6.8K | 15.4% | 2 | | May 2026 | Polytomic | 880 | 2% | 3 | | May 2026 | Syncari | 720 | 1.6% | 4 | | May 2026 | Omnata | 260 | 0.59% | 5 | | Jun 2026 | Hightouch | 29K | 77.8% | 1 | | Jun 2026 | RudderStack | 6.7K | 18.1% | 2 | | Jun 2026 | Polytomic | 720 | 1.9% | 3 | | Jun 2026 | Syncari | 590 | 1.6% | 4 | | Jun 2026 | Omnata | 210 | 0.56% | 5 | | Jul 2026 | Hightouch | 28.6K | 77.8% | 1 | | Jul 2026 | RudderStack | 6.7K | 18.3% | 2 | | Jul 2026 | Polytomic | 590 | 1.6% | 3 | | Jul 2026 | Syncari | 590 | 1.6% | 4 | | Jul 2026 | Omnata | 260 | 0.71% | 5 | | Aug 2026 | Hightouch | 28.3K | 80.4% | 1 | | Aug 2026 | RudderStack | 5.5K | 15.6% | 2 | | Aug 2026 | Polytomic | 720 | 2% | 3 | | Aug 2026 | Syncari | 480 | 1.4% | 4 | | Aug 2026 | Omnata | 210 | 0.6% | 5 | | Sep 2026 | Hightouch | — | — | — | | Sep 2026 | Omnata | — | — | — | | Sep 2026 | Polytomic | — | — | — | | Sep 2026 | RudderStack | — | — | — | | Sep 2026 | Syncari | — | — | — | ## What is being compared - **Hightouch**: Measured on the search terms “hightouch”, “hightouch app”, “hightouch cdp”, “hightouch com”, “hightouch composable cdp”, “hightouch reverse etl”, “hightouch software” and “reverse etl hightouch”, summed into one figure. - **Omnata**: Measured on the search term “omnata”. - **Polytomic**: Measured on the search term “polytomic”. - **RudderStack**: Measured on the search terms “rudderstack”, “rudderstack cdp”, “rudderstack com” and “rudderstack reverse etl”, summed into one figure. - **Syncari**: Measured on the search term “syncari”. - [Hightouch](/demand/global-en/brands/hightouch) - [Omnata](/demand/global-en/brands/omnata) - [Polytomic](/demand/global-en/brands/polytomic) - [RudderStack](/demand/global-en/brands/rudderstack) - [Syncari](/demand/global-en/brands/syncari) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among reverse ETL platforms worldwide? In August 2026, Hightouch was the most searched among reverse ETL platforms worldwide, with an estimated 28.3K branded searches and 80.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Reverse ETL platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/reverse-etl-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/reverse-etl-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.