---
title: "Retro handheld console brands: Which are searched most?"
description: "Compare the brands people buy retro handheld gaming consoles from. Share of Search among AYN, Retroid, Anbernic, Analogue and Miyoo, the retro handheld console brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/retro-handheld-console-brands"
publisher: "Brandwave"
---

# Retro handheld console brands: Which are searched most?

Compare the brands people buy retro handheld gaming consoles from. Share of Search among AYN, Retroid, Anbernic, Analogue and Miyoo, the retro handheld console brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Retro handheld console brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: AYN, 57.6%

## Which brand is most popular in search among retro handheld console brands worldwide?

- In September 2026, AYN was the most searched among retro handheld console brands worldwide, with an estimated 1M branded searches, 57.6% of all searches for the five we track.
- Retroid is in 2nd place, 37 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide increased from 40.7% to 57.6%.
- Across the 12 months ending September 2026, Retroid’s share of searches among retro handheld console brands worldwide increased from 17.5% to 20.5%.
- Across the 12 months ending September 2026, Anbernic’s share of searches among retro handheld console brands worldwide decreased from 26.2% to 13.8%.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide decreased from 10.8% to 6.3%.
- Across the 12 months ending September 2026, Miyoo’s share of searches among retro handheld console brands worldwide decreased from 4.8% to 1.8%.
- Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide peaked at 69.2% in March 2026 and was lowest at 40.7% in October 2025.
- Across the 12 months ending September 2026, Retroid’s share of searches among retro handheld console brands worldwide peaked at 20.5% in September 2026 and was lowest at 8.8% in May 2026.
- Across the 12 months ending September 2026, Anbernic’s share of searches among retro handheld console brands worldwide peaked at 26.2% in October 2025 and was lowest at 11.1% in March 2026.
- Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide peaked at 20% in November 2025 and was lowest at 6.1% in July 2026.
- Across the 12 months ending September 2026, Retroid rose from 3rd to 2nd among retro handheld console brands worldwide.
- Across the 12 months ending September 2026, Anbernic fell from 2nd to 3rd among retro handheld console brands worldwide.

## Top retro handheld console brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Miyoo appeared every time. Miyoo was recommended most often, coming first in one out of five answers. Retroid was second, and Anbernic was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Miyoo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Retroid | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Anbernic | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Analogue | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| AYN | 5th | 2 of 3 | 2 of 2 | 4 of 5 |

## Every AI answer about retro handheld console brands

- Asked ChatGPT "Which retro handheld console should I buy?": 1. Anbernic, 2. Miyoo, 3. Retroid
- Asked ChatGPT "What are the best retro handheld gaming consoles?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN, 5. Analogue
- Asked ChatGPT "What's the best retro handheld for playing old console games?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN
- Searched Google, AI Overview "retro handheld console": 1. Analogue, 2. Miyoo, 3. AYN
- Searched Google, AI Overview "retro handheld": 1. Miyoo, 2. Anbernic, 3. Retroid, 4. AYN, 5. Analogue

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [AYN vs Retroid: compare search popularity](/demand/global-en/compare/ayn-vs-retroid): 57.6% against 20.5% Share of Search.
- [AYN vs Anbernic: compare search popularity](/demand/global-en/compare/anbernic-vs-ayn): 57.6% against 13.8% Share of Search.
- [AYN vs Analogue: compare search popularity](/demand/global-en/compare/analogue-vs-ayn): 57.6% against 6.3% Share of Search.
- [Retroid vs Anbernic: compare search popularity](/demand/global-en/compare/anbernic-vs-retroid): 20.5% against 13.8% Share of Search.
- [Retroid vs Analogue: compare search popularity](/demand/global-en/compare/analogue-vs-retroid): 20.5% against 6.3% Share of Search.
- [Anbernic vs Analogue: compare search popularity](/demand/global-en/compare/analogue-vs-anbernic): 13.8% against 6.3% Share of Search.

## How did search popularity change for retro handheld console brands worldwide in September 2026?

- In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches.
- In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%.
- In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%.
- In September 2026, Anbernic lost share of searches among retro handheld console brands worldwide, from 15% to 13.8%.
- In September 2026, Miyoo lost share of searches among retro handheld console brands worldwide, from 2.5% to 1.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AYN | 57.6% | 1M | 0.0% | AYN |
| 2 | Retroid | 20.5% | 366K | +102.2% | Retroid |
| 3 | Anbernic | 13.8% | 246K | 0.0% | Anbernic |
| 4 | Analogue | 6.3% | 113K | -21.2% | Analogue |
| 5 | Miyoo | 1.8% | 32.9K | -18.4% | Miyoo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AYN | 383K | 40.7% | 1 |
| Oct 2025 | Anbernic | 246K | 26.2% | 2 |
| Oct 2025 | Retroid | 165K | 17.5% | 3 |
| Oct 2025 | Analogue | 101K | 10.8% | 4 |
| Oct 2025 | Miyoo | 45.2K | 4.8% | 5 |
| Nov 2025 | AYN | 845K | 47.5% | 1 |
| Nov 2025 | Analogue | 356K | 20% | 2 |
| Nov 2025 | Anbernic | 301K | 16.9% | 3 |
| Nov 2025 | Retroid | 220K | 12.4% | 4 |
| Nov 2025 | Miyoo | 55.3K | 3.1% | 5 |
| Dec 2025 | AYN | 695K | 44.5% | 1 |
| Dec 2025 | Analogue | 311K | 19.9% | 2 |
| Dec 2025 | Anbernic | 301K | 19.3% | 3 |
| Dec 2025 | Retroid | 201K | 12.8% | 4 |
| Dec 2025 | Miyoo | 55.3K | 3.5% | 5 |
| Jan 2026 | AYN | 845K | 57% | 1 |
| Jan 2026 | Anbernic | 246K | 16.6% | 2 |
| Jan 2026 | Retroid | 181K | 12.2% | 3 |
| Jan 2026 | Analogue | 165K | 11.1% | 4 |
| Jan 2026 | Miyoo | 45.2K | 3.1% | 5 |
| Feb 2026 | AYN | 1M | 65% | 1 |
| Feb 2026 | Anbernic | 201K | 12.8% | 2 |
| Feb 2026 | Analogue | 165K | 10.5% | 3 |
| Feb 2026 | Retroid | 148K | 9.4% | 4 |
| Feb 2026 | Miyoo | 37K | 2.4% | 5 |
| Mar 2026 | AYN | 1.2M | 69.2% | 1 |
| Mar 2026 | Anbernic | 201K | 11.1% | 2 |
| Mar 2026 | Retroid | 165K | 9.1% | 3 |
| Mar 2026 | Analogue | 151K | 8.3% | 4 |
| Mar 2026 | Miyoo | 40.3K | 2.2% | 5 |
| Apr 2026 | AYN | 1M | 68.7% | 1 |
| Apr 2026 | Anbernic | 201K | 13.5% | 2 |
| Apr 2026 | Retroid | 135K | 9% | 3 |
| Apr 2026 | Analogue | 93.6K | 6.3% | 4 |
| Apr 2026 | Miyoo | 37K | 2.5% | 5 |
| May 2026 | AYN | 1M | 66.7% | 1 |
| May 2026 | Anbernic | 246K | 16% | 2 |
| May 2026 | Retroid | 135K | 8.8% | 3 |
| May 2026 | Analogue | 93.6K | 6.1% | 4 |
| May 2026 | Miyoo | 37K | 2.4% | 5 |
| Jun 2026 | AYN | 850K | 62.8% | 1 |
| Jun 2026 | Anbernic | 201K | 14.9% | 2 |
| Jun 2026 | Retroid | 181K | 13.4% | 3 |
| Jun 2026 | Analogue | 87.6K | 6.5% | 4 |
| Jun 2026 | Miyoo | 32.9K | 2.4% | 5 |
| Jul 2026 | AYN | 1M | 66.7% | 1 |
| Jul 2026 | Anbernic | 201K | 13.1% | 2 |
| Jul 2026 | Retroid | 181K | 11.8% | 3 |
| Jul 2026 | Analogue | 93.6K | 6.1% | 4 |
| Jul 2026 | Miyoo | 37K | 2.4% | 5 |
| Aug 2026 | AYN | 1M | 62.7% | 1 |
| Aug 2026 | Anbernic | 246K | 15% | 2 |
| Aug 2026 | Retroid | 181K | 11.1% | 3 |
| Aug 2026 | Analogue | 143K | 8.7% | 4 |
| Aug 2026 | Miyoo | 40.3K | 2.5% | 5 |
| Sep 2026 | AYN | 1M | 57.6% | 1 |
| Sep 2026 | Retroid | 366K | 20.5% | 2 |
| Sep 2026 | Anbernic | 246K | 13.8% | 3 |
| Sep 2026 | Analogue | 113K | 6.3% | 4 |
| Sep 2026 | Miyoo | 32.9K | 1.8% | 5 |

## What is being compared

- **Analogue**: Measured on the search terms “analogue 3d” and “analogue pocket”, summed into one figure.
- **Anbernic**: Measured on the search term “anbernic”.
- **AYN**: Measured on the search terms “ayn odin” and “ayn thor”, summed into one figure.
- **Miyoo**: Measured on the search terms “miyoo” and “miyoo mini”, summed into one figure.
- **Retroid**: Measured on the search terms “retroid” and “retroid pocket”, summed into one figure.

- [Analogue](/demand/global-en/brands/analogue)
- [Anbernic](/demand/global-en/brands/anbernic)
- [AYN](/demand/global-en/brands/ayn)
- [Miyoo](/demand/global-en/brands/miyoo)
- [Retroid](/demand/global-en/brands/retroid)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among retro handheld console brands worldwide?

In September 2026, AYN was the most searched among retro handheld console brands worldwide, with an estimated 1M branded searches, 57.6% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Retro handheld console brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/retro-handheld-console-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retro-handheld-console-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.