---
title: "Retargeting platforms: Which brands are most popular in search?"
description: "Compare the retargeting platforms brands run campaigns with. Share of Search among Taboola, Criteo, RTB House, Outbrain, AdRoll and Perfect Audience, the retargeting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/retargeting-platforms"
publisher: "Brandwave"
---

# Retargeting platforms: Which brands are most popular in search?

Compare the retargeting platforms brands run campaigns with. Share of Search among Taboola, Criteo, RTB House, Outbrain, AdRoll and Perfect Audience, the retargeting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Retargeting platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Taboola, 43.1%

## Which brand is most popular in search among retargeting platforms worldwide?

- In August 2026, Taboola was the most searched among retargeting platforms worldwide, with an estimated 49.5K branded searches and 43.1% estimated Share of Search within this set.
- Criteo is in 2nd place, 7 percentage points behind at 36.1% Share of Search.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide increased from 38% to 43.1%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide decreased from 38.6% to 36.1%.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide increased from 7.6% to 8.6%.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide decreased from 9.3% to 7.1%.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide decreased from 6.4% to 5%.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide peaked at 43.1% in May 2026 and was lowest at 37.9% in March 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide peaked at 40.7% in June 2026 and was lowest at 35% in November 2025.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide peaked at 8.6% in August 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide peaked at 6.6% in March 2026 and was lowest at 4.6% in June 2026.
- Across the 11 months ending August 2026, Taboola rose from 2nd to 1st among retargeting platforms worldwide.
- Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among retargeting platforms worldwide.
- Across the 11 months ending August 2026, RTB House rose from 4th to 3rd among retargeting platforms worldwide.
- Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among retargeting platforms worldwide.
- Across the 11 months ending August 2026, Perfect Audience held steady: its estimated Share of Search among retargeting platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Taboola vs Criteo: compare search popularity](/demand/global-en/compare/criteo-vs-taboola): 43.1% against 36.1% Share of Search.
- [Taboola vs RTB House: compare search popularity](/demand/global-en/compare/rtb-house-vs-taboola): 43.1% against 8.6% Share of Search.
- [Taboola vs Outbrain: compare search popularity](/demand/global-en/compare/outbrain-vs-taboola): 43.1% against 7.1% Share of Search.
- [Taboola vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-taboola): 43.1% against 5% Share of Search.
- [Criteo vs RTB House: compare search popularity](/demand/global-en/compare/criteo-vs-rtb-house): 36.1% against 8.6% Share of Search.
- [Criteo vs Outbrain: compare search popularity](/demand/global-en/compare/criteo-vs-outbrain): 36.1% against 7.1% Share of Search.
- [Criteo vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-criteo): 36.1% against 5% Share of Search.
- [RTB House vs Outbrain: compare search popularity](/demand/global-en/compare/outbrain-vs-rtb-house): 8.6% against 7.1% Share of Search.
- [RTB House vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-rtb-house): 8.6% against 5% Share of Search.
- [Outbrain vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-outbrain): 7.1% against 5% Share of Search.

## How did search popularity change for retargeting platforms worldwide in August 2026?

- In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
- In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.
- In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
- In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.
- Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.
- Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Taboola | 43.1% | 49.5K | 0.0% | Taboola |
| 2 | Criteo | 36.1% | 41.4K | -17.8% | Criteo |
| 3 | RTB House | 8.6% | 9.9K | +22.2% | RTB House |
| 4 | Outbrain | 7.1% | 8.1K | -18.2% | Outbrain |
| 5 | AdRoll | 5% | 5.8K | -0.9% | AdRoll |
| 6 | Perfect Audience | 0.12% | 140 | +27.3% | Perfect Audience |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Criteo | 61.5K | 38.6% | 1 |
| Oct 2025 | Taboola | 60.5K | 38% | 2 |
| Oct 2025 | Outbrain | 14.8K | 9.3% | 3 |
| Oct 2025 | RTB House | 12.1K | 7.6% | 4 |
| Oct 2025 | AdRoll | 10.3K | 6.4% | 5 |
| Oct 2025 | Perfect Audience | 170 | 0.11% | 6 |
| Nov 2025 | Taboola | 60.5K | 41.9% | 1 |
| Nov 2025 | Criteo | 50.4K | 35% | 2 |
| Nov 2025 | Outbrain | 14.8K | 10.3% | 3 |
| Nov 2025 | RTB House | 9.9K | 6.9% | 4 |
| Nov 2025 | AdRoll | 8.4K | 5.8% | 5 |
| Nov 2025 | Perfect Audience | 210 | 0.15% | 6 |
| Dec 2025 | Taboola | 49.5K | 42% | 1 |
| Dec 2025 | Criteo | 41.2K | 35% | 2 |
| Dec 2025 | Outbrain | 12.1K | 10.3% | 3 |
| Dec 2025 | RTB House | 8.1K | 6.9% | 4 |
| Dec 2025 | AdRoll | 6.8K | 5.8% | 5 |
| Dec 2025 | Perfect Audience | 140 | 0.12% | 6 |
| Jan 2026 | Criteo | 50.4K | 38.6% | 1 |
| Jan 2026 | Taboola | 49.5K | 37.9% | 2 |
| Jan 2026 | Outbrain | 12.1K | 9.3% | 3 |
| Jan 2026 | RTB House | 9.9K | 7.6% | 4 |
| Jan 2026 | AdRoll | 8.4K | 6.4% | 5 |
| Jan 2026 | Perfect Audience | 210 | 0.16% | 6 |
| Feb 2026 | Criteo | 50.5K | 38.6% | 1 |
| Feb 2026 | Taboola | 49.5K | 37.9% | 2 |
| Feb 2026 | Outbrain | 12.1K | 9.3% | 3 |
| Feb 2026 | RTB House | 9.9K | 7.6% | 4 |
| Feb 2026 | AdRoll | 8.6K | 6.5% | 5 |
| Feb 2026 | Perfect Audience | 170 | 0.13% | 6 |
| Mar 2026 | Criteo | 50.5K | 38.6% | 1 |
| Mar 2026 | Taboola | 49.5K | 37.9% | 2 |
| Mar 2026 | Outbrain | 12.1K | 9.3% | 3 |
| Mar 2026 | RTB House | 9.9K | 7.6% | 4 |
| Mar 2026 | AdRoll | 8.6K | 6.6% | 5 |
| Mar 2026 | Perfect Audience | 210 | 0.16% | 6 |
| Apr 2026 | Criteo | 50.4K | 39.1% | 1 |
| Apr 2026 | Taboola | 49.5K | 38.4% | 2 |
| Apr 2026 | Outbrain | 12.1K | 9.4% | 3 |
| Apr 2026 | RTB House | 9.9K | 7.7% | 4 |
| Apr 2026 | AdRoll | 7K | 5.4% | 5 |
| Apr 2026 | Perfect Audience | 140 | 0.11% | 6 |
| May 2026 | Taboola | 49.5K | 43.1% | 1 |
| May 2026 | Criteo | 41.3K | 36% | 2 |
| May 2026 | Outbrain | 9.9K | 8.6% | 3 |
| May 2026 | RTB House | 8.1K | 7.1% | 4 |
| May 2026 | AdRoll | 5.8K | 5.1% | 5 |
| May 2026 | Perfect Audience | 170 | 0.15% | 6 |
| Jun 2026 | Criteo | 50.4K | 40.7% | 1 |
| Jun 2026 | Taboola | 49.5K | 40% | 2 |
| Jun 2026 | Outbrain | 9.9K | 8% | 3 |
| Jun 2026 | RTB House | 8.1K | 6.5% | 4 |
| Jun 2026 | AdRoll | 5.7K | 4.6% | 5 |
| Jun 2026 | Perfect Audience | 170 | 0.14% | 6 |
| Jul 2026 | Criteo | 50.4K | 40.7% | 1 |
| Jul 2026 | Taboola | 49.5K | 40% | 2 |
| Jul 2026 | Outbrain | 9.9K | 8% | 3 |
| Jul 2026 | RTB House | 8.1K | 6.5% | 4 |
| Jul 2026 | AdRoll | 5.8K | 4.7% | 5 |
| Jul 2026 | Perfect Audience | 110 | 0.09% | 6 |
| Aug 2026 | Taboola | 49.5K | 43.1% | 1 |
| Aug 2026 | Criteo | 41.4K | 36.1% | 2 |
| Aug 2026 | RTB House | 9.9K | 8.6% | 3 |
| Aug 2026 | Outbrain | 8.1K | 7.1% | 4 |
| Aug 2026 | AdRoll | 5.8K | 5% | 5 |
| Aug 2026 | Perfect Audience | 140 | 0.12% | 6 |
| Sep 2026 | AdRoll | — | — | — |
| Sep 2026 | Criteo | — | — | — |
| Sep 2026 | Outbrain | — | — | — |
| Sep 2026 | Perfect Audience | — | — | — |
| Sep 2026 | RTB House | — | — | — |
| Sep 2026 | Taboola | — | — | — |

## What is being compared

- **AdRoll**: Measured on the search terms “adroll”, “adroll dsp”, “adroll retargeting”, “adroll reviews” and “adroll.com”, summed into one figure.
- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Outbrain**: Measured on the search term “outbrain”.
- **Perfect Audience**: Measured on the search term “perfect audience”.
- **RTB House**: Measured on the search term “rtb house”.
- **Taboola**: Measured on the search term “taboola”.

- [AdRoll](/demand/global-en/brands/adroll)
- [Criteo](/demand/global-en/brands/criteo)
- [Outbrain](/demand/global-en/brands/outbrain)
- [Perfect Audience](/demand/global-en/brands/perfect-audience)
- [RTB House](/demand/global-en/brands/rtb-house)
- [Taboola](/demand/global-en/brands/taboola)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among retargeting platforms worldwide?

In August 2026, Taboola was the most searched among retargeting platforms worldwide, with an estimated 49.5K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Retargeting platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/retargeting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retargeting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.