---
title: "Retail tech: Which brands are most popular in search?"
description: "Compare the retail tech people shop with. Share of Search among Shopify, Square, Toast, Lightspeed, NewStore and Deputy, the retail tech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/retail-tech"
publisher: "Brandwave"
---

# Retail tech: Which brands are most popular in search?

Compare the retail tech people shop with. Share of Search among Shopify, Square, Toast, Lightspeed, NewStore and Deputy, the retail tech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Retail tech
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shopify, 95.2%

## Which brand is most popular in search among retail tech worldwide?

- In August 2026, Shopify was the most searched among retail tech worldwide, with an estimated 5.2M branded searches and 95.2% estimated Share of Search within this set.
- Square is in 2nd place, 92.4 percentage points behind at 2.8% Share of Search.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide increased from 2.1% to 2.8%.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail tech worldwide peaked at 96.3% in December 2025 and was lowest at 93.7% in May 2026.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide peaked at 3.8% in June 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Shopify, Toast, Lightspeed, NewStore and Deputy held steady: their estimated Share of Search among retail tech worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shopify vs Square: compare search popularity](/demand/global-en/compare/shopify-vs-square): 95.2% against 2.8% Share of Search.

## How did search popularity change for retail tech worldwide in August 2026?

- In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.
- Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.
- Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.
- Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.
- Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shopify | 95.2% | 5.2M | -0.7% | Shopify |
| 2 | Square | 2.8% | 151K | -17.0% | Block |
| 3 | Toast | 0.85% | 46.2K | -1.3% | Toast |
| 4 | Lightspeed | 0.77% | 41.6K | +10.7% | Lightspeed |
| 5 | NewStore | 0.41% | 22.2K | 0.0% | NewStore |
| 6 | Deputy | 0.01% | 620 | -3.1% | Deputy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shopify | 5.2M | 95.6% | 1 |
| Oct 2025 | Square | 114K | 2.1% | 2 |
| Oct 2025 | Toast | 54.3K | 1% | 3 |
| Oct 2025 | Lightspeed | 49.4K | 0.91% | 4 |
| Oct 2025 | NewStore | 18.1K | 0.33% | 5 |
| Oct 2025 | Deputy | 790 | 0.01% | 6 |
| Nov 2025 | Shopify | 5.1M | 96% | 1 |
| Nov 2025 | Square | 107K | 2% | 2 |
| Nov 2025 | Toast | 45.2K | 0.84% | 3 |
| Nov 2025 | Lightspeed | 44.1K | 0.82% | 4 |
| Nov 2025 | NewStore | 18.1K | 0.34% | 5 |
| Nov 2025 | Deputy | 750 | 0.01% | 6 |
| Dec 2025 | Shopify | 5.1M | 96.3% | 1 |
| Dec 2025 | Square | 95.9K | 1.8% | 2 |
| Dec 2025 | Toast | 45.9K | 0.86% | 3 |
| Dec 2025 | Lightspeed | 36.6K | 0.69% | 4 |
| Dec 2025 | NewStore | 18.1K | 0.34% | 5 |
| Dec 2025 | Deputy | 640 | 0.01% | 6 |
| Jan 2026 | Shopify | 5.2M | 95.6% | 1 |
| Jan 2026 | Square | 121K | 2.2% | 2 |
| Jan 2026 | Toast | 53.4K | 0.99% | 3 |
| Jan 2026 | Lightspeed | 42.9K | 0.8% | 4 |
| Jan 2026 | NewStore | 18.1K | 0.34% | 5 |
| Jan 2026 | Deputy | 790 | 0.01% | 6 |
| Feb 2026 | Shopify | 5.2M | 95.5% | 1 |
| Feb 2026 | Square | 133K | 2.5% | 2 |
| Feb 2026 | Toast | 51.5K | 0.95% | 3 |
| Feb 2026 | Lightspeed | 42.5K | 0.79% | 4 |
| Feb 2026 | NewStore | 18.1K | 0.33% | 5 |
| Feb 2026 | Deputy | 640 | 0.01% | 6 |
| Mar 2026 | Shopify | 5.2M | 94.6% | 1 |
| Mar 2026 | Square | 165K | 3% | 2 |
| Mar 2026 | Toast | 54.4K | 0.99% | 3 |
| Mar 2026 | Lightspeed | 51.7K | 0.94% | 4 |
| Mar 2026 | NewStore | 22.2K | 0.41% | 5 |
| Mar 2026 | Deputy | 990 | 0.02% | 6 |
| Apr 2026 | Shopify | 5.2M | 94.7% | 1 |
| Apr 2026 | Square | 173K | 3.2% | 2 |
| Apr 2026 | Toast | 53.6K | 0.98% | 3 |
| Apr 2026 | Lightspeed | 47K | 0.86% | 4 |
| Apr 2026 | NewStore | 18.1K | 0.33% | 5 |
| Apr 2026 | Deputy | 790 | 0.01% | 6 |
| May 2026 | Shopify | 5.2M | 93.7% | 1 |
| May 2026 | Square | 206K | 3.7% | 2 |
| May 2026 | Toast | 54K | 0.97% | 3 |
| May 2026 | Lightspeed | 45.9K | 0.83% | 4 |
| May 2026 | Deputy | 27.7K | 0.5% | 5 |
| May 2026 | NewStore | 18.1K | 0.33% | 6 |
| Jun 2026 | Shopify | 5.2M | 93.8% | 1 |
| Jun 2026 | Square | 212K | 3.8% | 2 |
| Jun 2026 | Toast | 45.4K | 0.82% | 3 |
| Jun 2026 | Lightspeed | 39.3K | 0.71% | 4 |
| Jun 2026 | Deputy | 27.7K | 0.5% | 5 |
| Jun 2026 | NewStore | 18.1K | 0.33% | 6 |
| Jul 2026 | Shopify | 5.2M | 94.7% | 1 |
| Jul 2026 | Square | 182K | 3.3% | 2 |
| Jul 2026 | Toast | 46.9K | 0.86% | 3 |
| Jul 2026 | Lightspeed | 37.6K | 0.69% | 4 |
| Jul 2026 | NewStore | 22.2K | 0.41% | 5 |
| Jul 2026 | Deputy | 640 | 0.01% | 6 |
| Aug 2026 | Shopify | 5.2M | 95.2% | 1 |
| Aug 2026 | Square | 151K | 2.8% | 2 |
| Aug 2026 | Toast | 46.2K | 0.85% | 3 |
| Aug 2026 | Lightspeed | 41.6K | 0.77% | 4 |
| Aug 2026 | NewStore | 22.2K | 0.41% | 5 |
| Aug 2026 | Deputy | 620 | 0.01% | 6 |
| Sep 2026 | Deputy | — | — | — |
| Sep 2026 | Lightspeed | — | — | — |
| Sep 2026 | NewStore | — | — | — |
| Sep 2026 | Shopify | — | — | — |
| Sep 2026 | Square | — | — | — |
| Sep 2026 | Toast | — | — | — |

## What is being compared

- **Deputy**: Measured on the search terms “deputy com” and “deputy employee scheduling”, summed into one figure.
- **Lightspeed**: Measured on the search terms “download lightspeed pos”, “how much does lightspeed pos cost”, “kounta”, “kounta lightspeed”, “lightspeed commerce”, “lightspeed epos”, “lightspeed epos system”, “lightspeed hospitality”, “lightspeed hq”, “lightspeed kounta”, “lightspeed point of sale”, “lightspeed point of sale system”, “lightspeed pos”, “lightspeed pos app”, “lightspeed pos cost”, “lightspeed pos credit card processing”, “lightspeed pos demo”, “lightspeed pos download”, “lightspeed pos ecommerce”, “lightspeed pos for restaurants”, “lightspeed pos gift cards”, “lightspeed pos hardware”, “lightspeed pos inventory”, “lightspeed pos inventory management”, “lightspeed pos ipad”, “lightspeed pos price”, “lightspeed pos pricing”, “lightspeed pos restaurant”, “lightspeed pos retail”, “lightspeed pos software”, “lightspeed pos system”, “lightspeed pos system price”, “lightspeed pos terminal”, “lightspeed pos website”, “lightspeed restaurant”, “lightspeed restaurant app”, “lightspeed restaurant pos”, “lightspeed restaurant pos app”, “lightspeed restaurant pos system”, “lightspeed retail”, “lightspeed retail app”, “lightspeed retail point of sale”, “lightspeed retail pos”, “lightspeed retail pos app”, “lightspeed retail pos system”, “lightspeed retail pricing”, “lightspeed retail r”, “lightspeed retail r-series”, “lightspeed retail x”, “lightspeed retail x series”, “lightspeed vend”, “pos lightspeed”, “pos vend”, “restaurant lightspeed”, “retail lightspeed”, “vend by lightspeed”, “vend hq”, “vend lightspeed”, “vend pos”, “vend pos app”, “vend pos nz”, “vend pos pricing”, “vend pos software”, “vend pos system”, “vend retail”, “vend software” and “vendhq lightspeed”, summed into one figure.
- **NewStore**: Measured on the search term “new store”.
- **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal”, “shopify store” and “shopify website builder”, summed into one figure.
- **Square**: Measured on the search terms “buy square pos”, “cash drawer for square terminal”, “cost of square pos”, “download square pos app”, “free square pos”, “free square pos system”, “handheld square terminal”, “ipad for square pos”, “ipad square pos”, “mobile pos square”, “new square pos”, “pos square”, “pos square app”, “pos square register”, “pos square stand”, “pos square system”, “pos square terminal”, “printer for square pos”, “restaurant square pos”, “retail pos square”, “square app pos”, “square for restaurants pos”, “square for retail plus”, “square for retail plus pricing”, “square for retail pos”, “square kds app”, “square kds pricing”, “square point of sale”, “square point of sale app”, “square point of sale app download”, “square point of sale app for android”, “square point of sale card reader”, “square point of sale cost”, “square point of sale device”, “square point of sale equipment”, “square point of sale for android”, “square point of sale for restaurants”, “square point of sale ipad”, “square point of sale machine”, “square point of sale payment”, “square point of sale pos”, “square point of sale pricing”, “square point of sale printer”, “square point of sale reader”, “square point of sale register”, “square point of sale stand”, “square point of sale system”, “square point of sale terminal”, “square point of sales app”, “square pos”, “square pos account”, “square pos app”, “square pos app android”, “square pos app download”, “square pos app for android”, “square pos app for iphone”, “square pos app for windows”, “square pos apps”, “square pos card reader”, “square pos cash drawer”, “square pos cash register”, “square pos charges”, “square pos company”, “square pos cost”, “square pos device”, “square pos devices”, “square pos download”, “square pos equipment”, “square pos fees”, “square pos for android”, “square pos for bars”, “square pos for food trucks”, “square pos for ipad”, “square pos for iphone”, “square pos for mac”, “square pos for nonprofits”, “square pos for restaurant”, “square pos for restaurants”, “square pos for retail”, “square pos for small business”, “square pos for windows”, “square pos free”, “square pos handheld”, “square pos hardware”, “square pos inventory”, “square pos ipad”, “square pos ipad stand”, “square pos iphone”, “square pos kds”, “square pos kit”, “square pos machine”, “square pos mobile”, “square pos online”, “square pos pc”, “square pos plans”, “square pos price”, “square pos pricing”, “square pos printer”, “square pos products”, “square pos purchase”, “square pos reader”, “square pos receipt”, “square pos receipt printer”, “square pos restaurant”, “square pos retail”, “square pos scanner”, “square pos screen”, “square pos software”, “square pos solutions”, “square pos stand”, “square pos system”, “square pos system cost”, “square pos system for food truck”, “square pos system for restaurant”, “square pos system for restaurants”, “square pos system for retail”, “square pos system for small business”, “square pos system ipad”, “square pos system price”, “square pos system restaurant”, “square pos systems”, “square pos systems for restaurants”, “square pos systems for retail”, “square pos tablet”, “square pos terminal”, “square pos terminals”, “square pos website”, “square pos with cash drawer”, “square reader for ipad”, “square reader point of sale”, “square reader pos”, “square reader pos system”, “square register cash drawer”, “square register ipad”, “square register point of sale system”, “square register pos system”, “square register receipt printer”, “square register system”, “square terminal cash drawer”, “square terminal ipad”, “square terminal pos”, “square terminal pos system”, “square terminal receipt printer”, “square up pos”, “square up pos for restaurants”, “square up pos system”, “the square pos” and “the square pos system”, summed into one figure.
- **Toast**: Measured on the search terms “cost of toast pos”, “handheld toast pos”, “how much does a toast pos system cost”, “how much does toast pos cost”, “how much is a toast pos system”, “how much is toast pos”, “how much is toast pos system”, “https pos toasttab com”, “pos toast”, “pos toast system”, “pos toasttab”, “pos toasttab com”, “toast go 2 handheld”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos cost”, “toast pos demo”, “toast pos devices”, “toast pos download”, “toast pos fees”, “toast pos for bars”, “toast pos gift cards”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos price”, “toast pos pricing”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos shop”, “toast pos software”, “toast pos starter kit”, “toast pos system”, “toast pos system cost”, “toast pos system for restaurant”, “toast pos system for restaurants”, “toast pos system price”, “toast pos system training”, “toast pos systems”, “toast pos tablet”, “toast pos terminal”, “toast pos training”, “toast pos training manual”, “toast pos training video”, “toast pos website”, “toast restaurant pos”, “toast restaurant pos system”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [Deputy](/demand/global-en/brands/deputy)
- [Lightspeed](/demand/global-en/brands/lightspeed)
- [NewStore](/demand/global-en/brands/newstore)
- [Shopify](/demand/global-en/brands/shopify)
- [Square](/demand/global-en/brands/square)
- [Toast](/demand/global-en/brands/toast)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among retail tech worldwide?

In August 2026, Shopify was the most searched among retail tech worldwide, with an estimated 5.2M branded searches and 95.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Retail tech: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/retail-tech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.