--- title: "Retail media networks: Which are searched most?" description: "Compare the ad networks retailers sell space on. Share of Search among Amazon Ads, Criteo, Roundel, Walmart Connect and CitrusAd, the retail media networks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/retail-media-networks" publisher: "Brandwave" --- # Retail media networks: Which are searched most? Compare the ad networks retailers sell space on. Share of Search among Amazon Ads, Criteo, Roundel, Walmart Connect and CitrusAd, the retail media networks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Retail media networks - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amazon Ads, 56.3% ## Which brand is most popular in search among retail media networks worldwide? - In August 2026, Amazon Ads was the most searched among retail media networks worldwide, with an estimated 75.3K branded searches and 56.3% estimated Share of Search within this set. - Criteo is in 2nd place, 25.3 percentage points behind at 31% Share of Search. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide increased from 52.8% to 56.3%. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide decreased from 35.1% to 31%. - Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide increased from 3.8% to 4.9%. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide decreased from 1.4% to 0.36%. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide peaked at 60.8% in December 2025 and was lowest at 51.9% in January 2026. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide peaked at 35.3% in July 2026 and was lowest at 27.2% in December 2025. - Across the 11 months ending August 2026, Roundel’s estimated Share of Search among retail media networks worldwide peaked at 8.9% in March 2026 and was lowest at 6.8% in June 2026. - Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide peaked at 5.6% in June 2026 and was lowest at 3.6% in December 2025. - Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide peaked at 1.4% in October 2025 and was lowest at 0.34% in July 2026. - Across the 11 months ending August 2026, Roundel held steady: its estimated Share of Search among retail media networks worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Amazon Ads vs Criteo: compare search popularity](/demand/global-en/compare/amazon-ads-vs-criteo): 56.3% against 31% Share of Search. - [Amazon Ads vs Roundel: compare search popularity](/demand/global-en/compare/amazon-ads-vs-roundel): 56.3% against 7.4% Share of Search. - [Amazon Ads vs Walmart Connect: compare search popularity](/demand/global-en/compare/amazon-ads-vs-walmart-connect): 56.3% against 4.9% Share of Search. - [Criteo vs Roundel: compare search popularity](/demand/global-en/compare/criteo-vs-roundel): 31% against 7.4% Share of Search. - [Criteo vs Walmart Connect: compare search popularity](/demand/global-en/compare/criteo-vs-walmart-connect): 31% against 4.9% Share of Search. - [Roundel vs Walmart Connect: compare search popularity](/demand/global-en/compare/roundel-vs-walmart-connect): 7.4% against 4.9% Share of Search. ## How did search popularity change for retail media networks worldwide in August 2026? - In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.8% to 56.3%. - In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.3% to 31%. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026. - Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amazon Ads | 56.3% | 75.3K | 0.0% | Amazon Ads | | 2 | Criteo | 31% | 41.4K | -17.8% | Criteo | | 3 | Roundel | 7.4% | 9.9K | 0.0% | Roundel | | 4 | Walmart Connect | 4.9% | 6.6K | 0.0% | Walmart Connect | | 5 | CitrusAd | 0.36% | 480 | 0.0% | CitrusAd | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amazon Ads | 92.4K | 52.8% | 1 | | Oct 2025 | Criteo | 61.5K | 35.1% | 2 | | Oct 2025 | Roundel | 12.1K | 6.9% | 3 | | Oct 2025 | Walmart Connect | 6.6K | 3.8% | 4 | | Oct 2025 | CitrusAd | 2.4K | 1.4% | 5 | | Nov 2025 | Amazon Ads | 92.4K | 56.6% | 1 | | Nov 2025 | Criteo | 50.4K | 30.9% | 2 | | Nov 2025 | Roundel | 12.1K | 7.4% | 3 | | Nov 2025 | Walmart Connect | 6.6K | 4% | 4 | | Nov 2025 | CitrusAd | 1.6K | 0.98% | 5 | | Dec 2025 | Amazon Ads | 92.4K | 60.8% | 1 | | Dec 2025 | Criteo | 41.2K | 27.2% | 2 | | Dec 2025 | Roundel | 12.1K | 8% | 3 | | Dec 2025 | Walmart Connect | 5.4K | 3.6% | 4 | | Dec 2025 | CitrusAd | 720 | 0.47% | 5 | | Jan 2026 | Amazon Ads | 75.9K | 51.9% | 1 | | Jan 2026 | Criteo | 50.4K | 34.5% | 2 | | Jan 2026 | Roundel | 12.1K | 8.3% | 3 | | Jan 2026 | Walmart Connect | 6.6K | 4.5% | 4 | | Jan 2026 | CitrusAd | 1.3K | 0.89% | 5 | | Feb 2026 | Amazon Ads | 75.9K | 52.1% | 1 | | Feb 2026 | Criteo | 50.5K | 34.6% | 2 | | Feb 2026 | Roundel | 12.1K | 8.3% | 3 | | Feb 2026 | Walmart Connect | 6.6K | 4.5% | 4 | | Feb 2026 | CitrusAd | 720 | 0.49% | 5 | | Mar 2026 | Amazon Ads | 92.1K | 55.4% | 1 | | Mar 2026 | Criteo | 50.5K | 30.4% | 2 | | Mar 2026 | Roundel | 14.8K | 8.9% | 3 | | Mar 2026 | Walmart Connect | 8.1K | 4.9% | 4 | | Mar 2026 | CitrusAd | 720 | 0.43% | 5 | | Apr 2026 | Amazon Ads | 75.6K | 52% | 1 | | Apr 2026 | Criteo | 50.4K | 34.7% | 2 | | Apr 2026 | Roundel | 12.1K | 8.3% | 3 | | Apr 2026 | Walmart Connect | 6.6K | 4.5% | 4 | | Apr 2026 | CitrusAd | 590 | 0.41% | 5 | | May 2026 | Amazon Ads | 75.3K | 56.3% | 1 | | May 2026 | Criteo | 41.3K | 30.9% | 2 | | May 2026 | Roundel | 9.9K | 7.4% | 3 | | May 2026 | Walmart Connect | 6.6K | 4.9% | 4 | | May 2026 | CitrusAd | 590 | 0.44% | 5 | | Jun 2026 | Amazon Ads | 75.6K | 52.3% | 1 | | Jun 2026 | Criteo | 50.4K | 34.9% | 2 | | Jun 2026 | Roundel | 9.9K | 6.8% | 3 | | Jun 2026 | Walmart Connect | 8.1K | 5.6% | 4 | | Jun 2026 | CitrusAd | 590 | 0.41% | 5 | | Jul 2026 | Amazon Ads | 75.3K | 52.8% | 1 | | Jul 2026 | Criteo | 50.4K | 35.3% | 2 | | Jul 2026 | Roundel | 9.9K | 6.9% | 3 | | Jul 2026 | Walmart Connect | 6.6K | 4.6% | 4 | | Jul 2026 | CitrusAd | 480 | 0.34% | 5 | | Aug 2026 | Amazon Ads | 75.3K | 56.3% | 1 | | Aug 2026 | Criteo | 41.4K | 31% | 2 | | Aug 2026 | Roundel | 9.9K | 7.4% | 3 | | Aug 2026 | Walmart Connect | 6.6K | 4.9% | 4 | | Aug 2026 | CitrusAd | 480 | 0.36% | 5 | | Sep 2026 | Amazon Ads | — | — | — | | Sep 2026 | CitrusAd | — | — | — | | Sep 2026 | Criteo | — | — | — | | Sep 2026 | Roundel | — | — | — | | Sep 2026 | Walmart Connect | — | — | — | ## What is being compared - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **CitrusAd**: Measured on the search term “citrusad”. - **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure. - **Roundel**: Measured on the search term “roundel”. - **Walmart Connect**: Measured on the search term “walmart connect”. - [Amazon Ads](/demand/global-en/brands/amazon-ads) - [CitrusAd](/demand/global-en/brands/citrusad) - [Criteo](/demand/global-en/brands/criteo) - [Roundel](/demand/global-en/brands/roundel) - [Walmart Connect](/demand/global-en/brands/walmart-connect) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among retail media networks worldwide? In August 2026, Amazon Ads was the most searched among retail media networks worldwide, with an estimated 75.3K branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Retail media networks: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/retail-media-networks This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-media-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.