--- title: "Criteo vs Koddi: Which is searched more?" description: "Is Criteo or Koddi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms/compare/criteo-vs-koddi" publisher: "Brandwave" --- # Criteo vs Koddi: Which is searched more? Is Criteo or Koddi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteo and Koddi - **Competitive set**: Retail media management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Criteo Share of Search**: 73.1% - **Koddi Share of Search**: 7.9% ## Is Criteo or Koddi more popular in search? - In September 2026, Criteo had more branded searches than Koddi among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Koddi had 4,410. Criteo made up 73.1% of all retail media management platform searches we track, and Koddi accounted for 7.9%. - Criteo was ahead of Koddi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Criteo’s share of searches among retail media management platforms worldwide moved from 79% to 73.1%, and its estimated monthly branded searches moved from 60.8K to 40.7K. - Across the 12 months ending September 2026, Koddi’s share of searches among retail media management platforms worldwide moved from 7% to 7.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top retail media management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Criteo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Koddi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pacvue | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommerceIQ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Criteo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perpetua | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quartile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail media management platforms - Asked ChatGPT "Which retail media management platform should I use?": 1. Pacvue, 2. Skai, 3. CommerceIQ, 4. Perpetua - Asked ChatGPT "What are the best retail media management platforms?": 1. Pacvue, 2. Skai, 3. CommerceIQ, 4. Criteo, 5. Perpetua - Asked ChatGPT "What's the best retail media management platform for a multi retailer ad campaign?": 1. Skai, 2. Pacvue, 3. CommerceIQ, 4. Perpetua - Searched Google, AI Overview "retail media software": 1. Criteo, 2. Skai - Searched Google, AI Overview "retail media management platforms": 1. Skai, 2. Pacvue, 3. CommerceIQ, 4. Criteo Not named in any answer: Koddi and Quartile. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail media management platforms worldwide in September 2026? - In September 2026, Criteo lost share of searches among retail media management platforms worldwide, from 74.7% to 73.1%. - Estimated monthly branded searches for Koddi worldwide fell 18.6% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Koddi estimated searches | Koddi Share of Search | Koddi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.8K | 79% | 1 | 5.4K | 7% | 3 | | Nov 2025 | 49.7K | 76.6% | 1 | 4.4K | 6.8% | 3 | | Dec 2025 | 40.6K | 74.6% | 1 | 4.4K | 8.1% | 3 | | Jan 2026 | 49.7K | 76% | 1 | 5.4K | 8.3% | 3 | | Feb 2026 | 49.8K | 76.8% | 1 | 5.4K | 8.4% | 3 | | Mar 2026 | 49.8K | 73.8% | 1 | 4.4K | 6.6% | 3 | | Apr 2026 | 49.7K | 75.7% | 1 | 4.4K | 6.7% | 3 | | May 2026 | 40.7K | 73.4% | 1 | 4.4K | 8% | 3 | | Jun 2026 | 49.7K | 74.6% | 1 | 4.4K | 6.6% | 4 | | Jul 2026 | 49.7K | 74.7% | 1 | 4.4K | 6.6% | 4 | | Aug 2026 | 40.7K | 74.7% | 1 | 4.4K | 8.1% | 3 | | Sep 2026 | 40.7K | 73.1% | 1 | 4.4K | 7.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Criteo’s and Koddi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteo**: Measured on the search terms “criteo” and “criteo retail media”, summed into one figure. - **Koddi**: Measured on the search terms “koddi” and “koddi retail media”, summed into one figure. - [Criteo profile](/demand/global-en/brands/criteo) - [Koddi profile](/demand/global-en/brands/koddi) - [All retail media management platforms worldwide](/demand/global-en/categories/retail-media-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Criteo or Koddi more popular in search? In September 2026, Criteo had more branded searches than Koddi among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Koddi had 4,410. Criteo made up 73.1% of all retail media management platform searches we track, and Koddi accounted for 7.9%. ## Cite this page Brandwave. "Criteo vs Koddi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms/compare/criteo-vs-koddi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms/compare/criteo-vs-koddi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.