--- title: "Retail media management platforms: Which brands are most popular in search?" description: "Compare tools for managing and measuring advertising across retailer and marketplace media networks. Share of Search among Criteo, Pacvue, Koddi, Skai and Quartile, the retail media management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms" publisher: "Brandwave" --- # Retail media management platforms: Which brands are most popular in search? Compare tools for managing and measuring advertising across retailer and marketplace media networks. Share of Search among Criteo, Pacvue, Koddi, Skai and Quartile, the retail media management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Retail media management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Criteo, 80.1% ## Which brand is most popular in search among retail media management platforms worldwide? - In August 2026, Criteo was the most searched among retail media management platforms worldwide, with an estimated 41.4K branded searches and 80.1% estimated Share of Search within this set. - Pacvue is in 2nd place, 69.2 percentage points behind at 11% Share of Search. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide decreased from 83.1% to 80.1%. - Across the 11 months ending August 2026, Pacvue’s estimated Share of Search among retail media management platforms worldwide increased from 9.3% to 11%. - Across the 11 months ending August 2026, Koddi’s estimated Share of Search among retail media management platforms worldwide increased from 7.4% to 8.6%. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide peaked at 83.1% in July 2026 and was lowest at 79.3% in March 2026. - Across the 11 months ending August 2026, Pacvue’s estimated Share of Search among retail media management platforms worldwide peaked at 13.2% in March 2026 and was lowest at 9.2% in February 2026. - Across the 11 months ending August 2026, Koddi’s estimated Share of Search among retail media management platforms worldwide peaked at 8.8% in February 2026 and was lowest at 7% in March 2026. - Across the 11 months ending August 2026, Skai and Quartile held steady: their estimated Share of Search among retail media management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Criteo vs Pacvue: compare search popularity](/demand/global-en/compare/criteo-vs-pacvue): 80.1% against 11% Share of Search. - [Criteo vs Koddi: compare search popularity](/demand/global-en/compare/criteo-vs-koddi): 80.1% against 8.6% Share of Search. - [Pacvue vs Koddi: compare search popularity](/demand/global-en/compare/koddi-vs-pacvue): 11% against 8.6% Share of Search. ## How did search popularity change for retail media management platforms worldwide in August 2026? - In August 2026, Pacvue gained estimated Share of Search among retail media management platforms worldwide, from 9.3% to 11%. - In August 2026, Koddi gained estimated Share of Search among retail media management platforms worldwide, from 7.3% to 8.6%. - In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%. - Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026. - Estimated monthly branded searches for Quartile worldwide fell 14.3% over 11 measured months, from 70 to 60 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Criteo | 80.1% | 41.4K | -17.8% | Criteo | | 2 | Pacvue | 11% | 5.7K | 0.0% | Pacvue | | 3 | Koddi | 8.6% | 4.4K | 0.0% | Koddi | | 4 | Skai | 0.19% | 100 | +11.1% | Skai | | 5 | Quartile | 0.12% | 60 | -25.0% | Quartile | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Criteo | 61.5K | 83.1% | 1 | | Oct 2025 | Pacvue | 6.9K | 9.3% | 2 | | Oct 2025 | Koddi | 5.5K | 7.4% | 3 | | Oct 2025 | Skai | 140 | 0.19% | 4 | | Oct 2025 | Quartile | 70 | 0.09% | 5 | | Nov 2025 | Criteo | 50.4K | 81.2% | 1 | | Nov 2025 | Pacvue | 7K | 11.3% | 2 | | Nov 2025 | Koddi | 4.4K | 7.2% | 3 | | Nov 2025 | Skai | 140 | 0.23% | 4 | | Nov 2025 | Quartile | 70 | 0.11% | 5 | | Dec 2025 | Criteo | 41.2K | 79.9% | 1 | | Dec 2025 | Pacvue | 5.8K | 11.1% | 2 | | Dec 2025 | Koddi | 4.4K | 8.6% | 3 | | Dec 2025 | Skai | 110 | 0.21% | 4 | | Dec 2025 | Quartile | 80 | 0.16% | 5 | | Jan 2026 | Criteo | 50.4K | 81.7% | 1 | | Jan 2026 | Pacvue | 5.7K | 9.2% | 2 | | Jan 2026 | Koddi | 5.4K | 8.8% | 3 | | Jan 2026 | Skai | 140 | 0.23% | 4 | | Jan 2026 | Quartile | 50 | 0.08% | 5 | | Feb 2026 | Criteo | 50.5K | 81.6% | 1 | | Feb 2026 | Pacvue | 5.7K | 9.2% | 2 | | Feb 2026 | Koddi | 5.5K | 8.8% | 3 | | Feb 2026 | Skai | 190 | 0.31% | 4 | | Feb 2026 | Quartile | 100 | 0.16% | 5 | | Mar 2026 | Criteo | 50.5K | 79.3% | 1 | | Mar 2026 | Pacvue | 8.4K | 13.2% | 2 | | Mar 2026 | Koddi | 4.5K | 7% | 3 | | Mar 2026 | Skai | 160 | 0.25% | 4 | | Mar 2026 | Quartile | 120 | 0.19% | 5 | | Apr 2026 | Criteo | 50.4K | 81.3% | 1 | | Apr 2026 | Pacvue | 6.9K | 11.2% | 2 | | Apr 2026 | Koddi | 4.5K | 7.2% | 3 | | Apr 2026 | Skai | 160 | 0.26% | 4 | | Apr 2026 | Quartile | 70 | 0.11% | 5 | | May 2026 | Criteo | 41.3K | 80% | 1 | | May 2026 | Pacvue | 5.7K | 11% | 2 | | May 2026 | Koddi | 4.4K | 8.6% | 3 | | May 2026 | Skai | 180 | 0.35% | 4 | | May 2026 | Quartile | 60 | 0.12% | 5 | | Jun 2026 | Criteo | 50.4K | 81.4% | 1 | | Jun 2026 | Pacvue | 6.9K | 11.1% | 2 | | Jun 2026 | Koddi | 4.4K | 7.2% | 3 | | Jun 2026 | Skai | 130 | 0.21% | 4 | | Jun 2026 | Quartile | 70 | 0.11% | 5 | | Jul 2026 | Criteo | 50.4K | 83.1% | 1 | | Jul 2026 | Pacvue | 5.7K | 9.3% | 2 | | Jul 2026 | Koddi | 4.4K | 7.3% | 3 | | Jul 2026 | Skai | 90 | 0.15% | 4 | | Jul 2026 | Quartile | 80 | 0.13% | 5 | | Aug 2026 | Criteo | 41.4K | 80.1% | 1 | | Aug 2026 | Pacvue | 5.7K | 11% | 2 | | Aug 2026 | Koddi | 4.4K | 8.6% | 3 | | Aug 2026 | Skai | 100 | 0.19% | 4 | | Aug 2026 | Quartile | 60 | 0.12% | 5 | | Sep 2026 | Criteo | — | — | — | | Sep 2026 | Koddi | — | — | — | | Sep 2026 | Pacvue | — | — | — | | Sep 2026 | Quartile | — | — | — | | Sep 2026 | Skai | — | — | — | ## What is being compared - **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure. - **Koddi**: Measured on the search terms “koddi”, “koddi retail media” and “koddi.com”, summed into one figure. - **Pacvue**: Measured on the search terms “pacvue”, “pacvue amazon”, “pacvue commerce”, “pacvue retail media”, “pacvue reviews” and “pacvue.com”, summed into one figure. - **Quartile**: Measured on the search terms “quartile amazon ads” and “quartile.com”, summed into one figure. - **Skai**: Measured on the search terms “skai retail media” and “skai.io”, summed into one figure. - [Criteo](/demand/global-en/brands/criteo) - [Koddi](/demand/global-en/brands/koddi) - [Pacvue](/demand/global-en/brands/pacvue) - [Quartile](/demand/global-en/brands/quartile) - [Skai](/demand/global-en/brands/skai) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among retail media management platforms worldwide? In August 2026, Criteo was the most searched among retail media management platforms worldwide, with an estimated 41.4K branded searches and 80.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Retail media management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-media-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.