--- title: "Interactive Brokers vs Robinhood: Which is searched more?" description: "Is Interactive Brokers or Robinhood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/retail-investing-apps/compare/interactive-brokers-vs-robinhood" publisher: "Brandwave" --- # Interactive Brokers vs Robinhood: Which is searched more? Is Interactive Brokers or Robinhood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Interactive Brokers and Robinhood - **Competitive set**: Retail investing and trading apps - **Market**: Global - **Month measured**: Sep 2026 - **Interactive Brokers Share of Search**: 7.7% - **Robinhood Share of Search**: 17.8% ## Is Interactive Brokers or Robinhood more popular in search? - In September 2026, Robinhood had more branded searches than Interactive Brokers among retail investing and trading apps worldwide. Robinhood had about 1.6 million branded searches, while Interactive Brokers had 688,000. Robinhood made up 17.8% of all retail investing and trading app searches we track, and Interactive Brokers accounted for 7.7%. - Robinhood was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Interactive Brokers’ share of searches among retail investing and trading apps worldwide moved from 7.3% to 7.7%, and its estimated monthly branded searches moved from 845K to 688K. - Across the 12 months ending September 2026, Robinhood’s share of searches among retail investing and trading apps worldwide moved from 20.1% to 17.8%, and its estimated monthly branded searches moved from 2.3M to 1.6M. ## Top retail investing and trading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Robinhood appeared in all five answers. Interactive Brokers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Robinhood was listed before Interactive Brokers in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fidelity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Charles Schwab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Robinhood | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Interactive Brokers | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Webull | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Trade Republic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wealthsimple | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trading 212 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freetrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Public | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail investing and trading apps - Asked ChatGPT "Which retail investing and trading app should I use?": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers - Asked ChatGPT "What are the best retail investing and trading apps?": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Interactive Brokers, 5. Webull - Asked ChatGPT "What's the best retail investing and trading app for individual investors?": 1. Fidelity, 2. Charles Schwab, 3. Interactive Brokers, 4. Robinhood - Searched Google, AI Overview "best investing app": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers, 5. Webull - Searched Google, AI Overview "trading app for beginners": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Webull Not named in any answer: Trade Republic, Wealthsimple, Trading 212, eToro, Freetrade and Public. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail investing and trading apps worldwide in September 2026? - In September 2026, Robinhood lost share of searches among retail investing and trading apps worldwide, from 20.2% to 17.8%. - In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide. ## Month by month | Month | Interactive Brokers estimated searches | Interactive Brokers Share of Search | Interactive Brokers rank | Robinhood estimated searches | Robinhood Share of Search | Robinhood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 845K | 7.3% | 5 | 2.3M | 20.1% | 2 | | Nov 2025 | 691K | 7% | 6 | 2.3M | 23.3% | 2 | | Dec 2025 | 688K | 7.3% | 5 | 1.9M | 20.1% | 2 | | Jan 2026 | 845K | 7.3% | 6 | 1.9M | 16.7% | 2 | | Feb 2026 | 691K | 6.3% | 7 | 1.9M | 17.6% | 2 | | Mar 2026 | 691K | 5.9% | 7 | 1.9M | 16.6% | 2 | | Apr 2026 | 691K | 6% | 6 | 1.9M | 16.8% | 2 | | May 2026 | 841K | 7.9% | 4 | 1.6M | 15.3% | 2 | | Jun 2026 | 691K | 6.2% | 5 | 2M | 17.9% | 2 | | Jul 2026 | 688K | 7.4% | 5 | 1.6M | 17.6% | 2 | | Aug 2026 | 691K | 7.2% | 5 | 1.9M | 20.2% | 2 | | Sep 2026 | 688K | 7.7% | 4 | 1.6M | 17.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Interactive Brokers’ and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Interactive Brokers**: Measured on the search terms “interactive brokers” and “interactivebrokers”, summed into one figure. - **Robinhood**: Measured on the search terms “robinhood”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading” and “robinhood trading app”, summed into one figure. - [Interactive Brokers profile](/demand/global-en/brands/interactive-brokers) - [Robinhood profile](/demand/global-en/brands/robinhood) - [All retail investing and trading apps worldwide](/demand/global-en/categories/retail-investing-apps): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Interactive Brokers or Robinhood more popular in search? In September 2026, Robinhood had more branded searches than Interactive Brokers among retail investing and trading apps worldwide. Robinhood had about 1.6 million branded searches, while Interactive Brokers had 688,000. Robinhood made up 17.8% of all retail investing and trading app searches we track, and Interactive Brokers accounted for 7.7%. ## Cite this page Brandwave. "Interactive Brokers vs Robinhood: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/retail-investing-apps/compare/interactive-brokers-vs-robinhood This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-investing-apps/compare/interactive-brokers-vs-robinhood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.