---
title: "Retail investing and trading apps: Which brands are most popular in search?"
description: "Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Share of Search among Robinhood, Trade Republic, Trading 212, Wealthsimple, eToro, Webull, Freetrade and Public, the retail investing and trading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/retail-investing-apps"
publisher: "Brandwave"
---

# Retail investing and trading apps: Which brands are most popular in search?

Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Share of Search among Robinhood, Trade Republic, Trading 212, Wealthsimple, eToro, Webull, Freetrade and Public, the retail investing and trading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Retail investing and trading apps
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Robinhood, 39.1%

## Which brand is most popular in search among retail investing and trading apps worldwide?

- In August 2026, Robinhood was the most searched among retail investing and trading apps worldwide, with an estimated 2.1M branded searches and 39.1% estimated Share of Search within this set.
- Trade Republic is in 2nd place, 15.7 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among retail investing and trading apps worldwide increased from 37.7% to 39.1%.
- Across the 11 months ending August 2026, Trade Republic’s estimated Share of Search among retail investing and trading apps worldwide increased from 15.8% to 23.3%.
- Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among retail investing and trading apps worldwide decreased from 14.9% to 12.4%.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide increased from 9.5% to 10%.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide decreased from 13.5% to 9.1%.
- Across the 11 months ending August 2026, Webull’s estimated Share of Search among retail investing and trading apps worldwide decreased from 7.6% to 5.3%.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among retail investing and trading apps worldwide peaked at 42.7% in November 2025 and was lowest at 30.3% in March 2026.
- Across the 11 months ending August 2026, Trade Republic’s estimated Share of Search among retail investing and trading apps worldwide peaked at 25% in June 2026 and was lowest at 14.8% in November 2025.
- Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among retail investing and trading apps worldwide peaked at 15.6% in January 2026 and was lowest at 12.4% in August 2026.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide peaked at 23.4% in March 2026 and was lowest at 8.9% in November 2025.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide peaked at 13.8% in January 2026 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, Webull’s estimated Share of Search among retail investing and trading apps worldwide peaked at 7.6% in October 2025 and was lowest at 5% in March 2026.
- Across the 11 months ending August 2026, Wealthsimple rose from 5th to 4th among retail investing and trading apps worldwide.
- Across the 11 months ending August 2026, eToro fell from 4th to 5th among retail investing and trading apps worldwide.
- Across the 11 months ending August 2026, Freetrade and Public held steady: their estimated Share of Search among retail investing and trading apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Robinhood vs Trade Republic: compare search popularity](/demand/global-en/compare/robinhood-vs-trade-republic): 39.1% against 23.3% Share of Search.
- [Robinhood vs Trading 212: compare search popularity](/demand/global-en/compare/robinhood-vs-trading-212): 39.1% against 12.4% Share of Search.
- [Robinhood vs Wealthsimple: compare search popularity](/demand/global-en/compare/robinhood-vs-wealthsimple): 39.1% against 10% Share of Search.
- [Robinhood vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-robinhood): 39.1% against 9.1% Share of Search.
- [Trade Republic vs Trading 212: compare search popularity](/demand/global-en/compare/trade-republic-vs-trading-212): 23.3% against 12.4% Share of Search.
- [Trade Republic vs Wealthsimple: compare search popularity](/demand/global-en/compare/trade-republic-vs-wealthsimple): 23.3% against 10% Share of Search.
- [Trade Republic vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-trade-republic): 23.3% against 9.1% Share of Search.
- [Trading 212 vs Wealthsimple: compare search popularity](/demand/global-en/compare/trading-212-vs-wealthsimple): 12.4% against 10% Share of Search.
- [Trading 212 vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-trading-212): 12.4% against 9.1% Share of Search.
- [Wealthsimple vs eToro: compare search popularity](/demand/global-en/compare/etoro-vs-wealthsimple): 10% against 9.1% Share of Search.

## How did search popularity change for retail investing and trading apps worldwide in August 2026?

- In August 2026, Robinhood gained estimated Share of Search among retail investing and trading apps worldwide, from 35.4% to 39.1%.
- In August 2026, Trade Republic lost estimated Share of Search among retail investing and trading apps worldwide, from 24.7% to 23.3%.
- In August 2026, Trading 212 lost estimated Share of Search among retail investing and trading apps worldwide, from 13% to 12.4%.
- In August 2026, Wealthsimple lost estimated Share of Search among retail investing and trading apps worldwide, from 10.7% to 10%.
- In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%.
- Estimated monthly branded searches for Webull worldwide fell 43.1% over 11 measured months, from 490K to 279K in August 2026.
- Estimated monthly branded searches for Freetrade worldwide fell 41.7% over 11 measured months, from 56.1K to 32.7K in August 2026.
- Estimated monthly branded searches for Public worldwide fell 17.7% over 11 measured months, from 13K to 10.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Robinhood | 39.1% | 2.1M | +16.9% | Robinhood |
| 2 | Trade Republic | 23.3% | 1.2M | +0.0% | Trade Republic |
| 3 | Trading 212 | 12.4% | 652K | +0.6% | Trading 212 |
| 4 | Wealthsimple | 10% | 529K | -0.5% | Wealthsimple |
| 5 | eToro | 9.1% | 480K | -1.0% | eToro |
| 6 | Webull | 5.3% | 279K | -2.1% | Webull |
| 7 | Freetrade | 0.62% | 32.7K | +21.6% | Freetrade |
| 8 | Public | 0.2% | 10.7K | +9.5% | Public |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robinhood | 2.4M | 37.7% | 1 |
| Oct 2025 | Trade Republic | 1M | 15.8% | 2 |
| Oct 2025 | Trading 212 | 956K | 14.9% | 3 |
| Oct 2025 | eToro | 868K | 13.5% | 4 |
| Oct 2025 | Wealthsimple | 609K | 9.5% | 5 |
| Oct 2025 | Webull | 490K | 7.6% | 6 |
| Oct 2025 | Freetrade | 56.1K | 0.87% | 7 |
| Oct 2025 | Public | 13K | 0.2% | 8 |
| Nov 2025 | Robinhood | 2.4M | 42.7% | 1 |
| Nov 2025 | Trade Republic | 832K | 14.8% | 2 |
| Nov 2025 | Trading 212 | 786K | 14% | 3 |
| Nov 2025 | eToro | 705K | 12.5% | 4 |
| Nov 2025 | Wealthsimple | 503K | 8.9% | 5 |
| Nov 2025 | Webull | 336K | 6% | 6 |
| Nov 2025 | Freetrade | 45.7K | 0.81% | 7 |
| Nov 2025 | Public | 11.7K | 0.21% | 8 |
| Dec 2025 | Robinhood | 2M | 38.7% | 1 |
| Dec 2025 | Trade Republic | 1M | 19.7% | 2 |
| Dec 2025 | Trading 212 | 653K | 12.8% | 3 |
| Dec 2025 | eToro | 584K | 11.4% | 4 |
| Dec 2025 | Wealthsimple | 502K | 9.8% | 5 |
| Dec 2025 | Webull | 339K | 6.6% | 6 |
| Dec 2025 | Freetrade | 38.5K | 0.75% | 7 |
| Dec 2025 | Public | 12.7K | 0.25% | 8 |
| Jan 2026 | Robinhood | 2M | 32.5% | 1 |
| Jan 2026 | Trade Republic | 1.2M | 19.7% | 2 |
| Jan 2026 | Trading 212 | 976K | 15.6% | 3 |
| Jan 2026 | eToro | 864K | 13.8% | 4 |
| Jan 2026 | Wealthsimple | 650K | 10.4% | 5 |
| Jan 2026 | Webull | 410K | 6.6% | 6 |
| Jan 2026 | Freetrade | 69.6K | 1.1% | 7 |
| Jan 2026 | Public | 13.1K | 0.21% | 8 |
| Feb 2026 | Robinhood | 2M | 34.2% | 1 |
| Feb 2026 | Trade Republic | 1M | 17.1% | 2 |
| Feb 2026 | Wealthsimple | 954K | 16.2% | 3 |
| Feb 2026 | Trading 212 | 801K | 13.6% | 4 |
| Feb 2026 | eToro | 708K | 12% | 5 |
| Feb 2026 | Webull | 335K | 5.7% | 6 |
| Feb 2026 | Freetrade | 57.6K | 0.98% | 7 |
| Feb 2026 | Public | 11.9K | 0.2% | 8 |
| Mar 2026 | Robinhood | 2.1M | 30.3% | 1 |
| Mar 2026 | Wealthsimple | 1.6M | 23.4% | 2 |
| Mar 2026 | Trade Republic | 1M | 14.9% | 3 |
| Mar 2026 | Trading 212 | 1M | 14.8% | 4 |
| Mar 2026 | eToro | 712K | 10.5% | 5 |
| Mar 2026 | Webull | 337K | 5% | 6 |
| Mar 2026 | Freetrade | 57.9K | 0.85% | 7 |
| Mar 2026 | Public | 13.3K | 0.2% | 8 |
| Apr 2026 | Robinhood | 2M | 31.9% | 1 |
| Apr 2026 | Wealthsimple | 1.5M | 23.4% | 2 |
| Apr 2026 | Trade Republic | 1M | 15.9% | 3 |
| Apr 2026 | Trading 212 | 833K | 13.1% | 4 |
| Apr 2026 | eToro | 587K | 9.2% | 5 |
| Apr 2026 | Webull | 338K | 5.3% | 6 |
| Apr 2026 | Freetrade | 56.7K | 0.89% | 7 |
| Apr 2026 | Public | 14.5K | 0.23% | 8 |
| May 2026 | Robinhood | 1.8M | 32.4% | 1 |
| May 2026 | Trade Republic | 1.2M | 22.7% | 2 |
| May 2026 | Trading 212 | 798K | 14.7% | 3 |
| May 2026 | Wealthsimple | 664K | 12.2% | 4 |
| May 2026 | eToro | 580K | 10.7% | 5 |
| May 2026 | Webull | 339K | 6.2% | 6 |
| May 2026 | Freetrade | 46.1K | 0.85% | 7 |
| May 2026 | Public | 11.9K | 0.22% | 8 |
| Jun 2026 | Robinhood | 2.1M | 35.1% | 1 |
| Jun 2026 | Trade Republic | 1.5M | 25% | 2 |
| Jun 2026 | Trading 212 | 798K | 13.2% | 3 |
| Jun 2026 | Wealthsimple | 646K | 10.7% | 4 |
| Jun 2026 | eToro | 578K | 9.6% | 5 |
| Jun 2026 | Webull | 338K | 5.6% | 6 |
| Jun 2026 | Freetrade | 39.1K | 0.65% | 7 |
| Jun 2026 | Public | 11.9K | 0.2% | 8 |
| Jul 2026 | Robinhood | 1.8M | 35.4% | 1 |
| Jul 2026 | Trade Republic | 1.2M | 24.7% | 2 |
| Jul 2026 | Trading 212 | 647K | 13% | 3 |
| Jul 2026 | Wealthsimple | 532K | 10.7% | 4 |
| Jul 2026 | eToro | 485K | 9.7% | 5 |
| Jul 2026 | Webull | 285K | 5.7% | 6 |
| Jul 2026 | Freetrade | 26.9K | 0.54% | 7 |
| Jul 2026 | Public | 9.7K | 0.2% | 8 |
| Aug 2026 | Robinhood | 2.1M | 39.1% | 1 |
| Aug 2026 | Trade Republic | 1.2M | 23.3% | 2 |
| Aug 2026 | Trading 212 | 652K | 12.4% | 3 |
| Aug 2026 | Wealthsimple | 529K | 10% | 4 |
| Aug 2026 | eToro | 480K | 9.1% | 5 |
| Aug 2026 | Webull | 279K | 5.3% | 6 |
| Aug 2026 | Freetrade | 32.7K | 0.62% | 7 |
| Aug 2026 | Public | 10.7K | 0.2% | 8 |
| Sep 2026 | eToro | — | — | — |
| Sep 2026 | Freetrade | — | — | — |
| Sep 2026 | Public | — | — | — |
| Sep 2026 | Robinhood | — | — | — |
| Sep 2026 | Trade Republic | — | — | — |
| Sep 2026 | Trading 212 | — | — | — |
| Sep 2026 | Wealthsimple | — | — | — |
| Sep 2026 | Webull | — | — | — |

## What is being compared

- **eToro**: Measured on the search terms “app etoro”, “eToro”, “etoro app”, “etoro australia”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro download”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform”, “etoro trading”, “etoro uk” and “etoro.com”, summed into one figure.
- **Freetrade**: Measured on the search terms “Freetrade”, “freetrade app”, “freetrade investing”, “freetrade isa”, “freetrade sipp”, “freetrade stocks and shares isa”, “freetrade uk” and “freetrade uk app”, summed into one figure.
- **Public**: Measured on the search terms “public com”, “public investing”, “public investing app”, “Public.com”, “public.com app” and “public.com investing”, summed into one figure.
- **Robinhood**: Measured on the search terms “brokerage account robinhood”, “Robinhood”, “robinhood account”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood brokerage account”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood gold”, “robinhood gold card”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading”, “robinhood trading app” and “robinhood.com”, summed into one figure.
- **Trade Republic**: Measured on the search terms “Trade Republic”, “trade republic app”, “trade republic card”, “trade republic uk” and “traderepublic”, summed into one figure.
- **Trading 212**: Measured on the search terms “demo trading212”, “Trading 212”, “trading 212 account”, “trading 212 app”, “trading 212 card”, “trading 212 cash isa”, “trading 212 cfd”, “trading 212 charges”, “trading 212 charts”, “trading 212 com”, “trading 212 demo”, “trading 212 download”, “trading 212 fees”, “trading 212 forex”, “trading 212 invest”, “trading 212 isa”, “trading 212 stocks and shares isa”, “trading 212 trading fees”, “trading 212uk”, “trading on trading 212”, “trading212”, “trading212 app”, “trading212 com”, “trading212 isa” and “trading212uk”, summed into one figure.
- **Wealthsimple**: Measured on the search terms “invest wealthsimple”, “tfsa wealthsimple”, “Wealthsimple”, “wealthsimple account”, “wealthsimple app”, “wealthsimple business account”, “wealthsimple chequing account”, “wealthsimple crypto”, “wealthsimple fees”, “wealthsimple invest”, “wealthsimple investing”, “wealthsimple rrsp”, “wealthsimple savings account”, “wealthsimple smart investing”, “wealthsimple tax”, “wealthsimple tfsa”, “wealthsimple trade”, “wealthsimple visa” and “wealthsimple.com”, summed into one figure.
- **Webull**: Measured on the search terms “Webull”, “webull account”, “webull app”, “webull au”, “webull brokerage”, “webull canada”, “webull charts”, “webull crypto”, “webull download”, “webull fees”, “webull financial”, “webull options”, “webull paper trading”, “webull paper trading app”, “webull trading”, “webull trading platform”, “webull uk”, “webull web”, “webull website”, “webull.com” and “webullcom”, summed into one figure.

- [eToro](/demand/global-en/brands/etoro)
- [Freetrade](/demand/global-en/brands/freetrade)
- [Public](/demand/global-en/brands/public)
- [Robinhood](/demand/global-en/brands/robinhood)
- [Trade Republic](/demand/global-en/brands/trade-republic)
- [Trading 212](/demand/global-en/brands/trading-212)
- [Wealthsimple](/demand/global-en/brands/wealthsimple)
- [Webull](/demand/global-en/brands/webull)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among retail investing and trading apps worldwide?

In August 2026, Robinhood was the most searched among retail investing and trading apps worldwide, with an estimated 2.1M branded searches and 39.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Retail investing and trading apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/retail-investing-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-investing-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.