--- title: "Retail analytics platforms: Which are searched most?" description: "Compare the firms that track retail and shopper data. Share of Search among NielsenIQ, Kantar, Circana, Euromonitor and NPD, the retail analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/retail-analytics-platforms" publisher: "Brandwave" --- # Retail analytics platforms: Which are searched most? Compare the firms that track retail and shopper data. Share of Search among NielsenIQ, Kantar, Circana, Euromonitor and NPD, the retail analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Retail analytics platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: NielsenIQ, 58.8% ## Which brand is most popular in search among retail analytics platforms worldwide? - In August 2026, NielsenIQ was the most searched among retail analytics platforms worldwide, with an estimated 201K branded searches and 58.8% estimated Share of Search within this set. - Kantar is in 2nd place, 32.3 percentage points behind at 26.5% Share of Search. - Across the 11 months ending August 2026, NielsenIQ’s estimated Share of Search among retail analytics platforms worldwide increased from 49.8% to 58.8%. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide decreased from 33.5% to 26.5%. - Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide decreased from 8.2% to 6.5%. - Across the 11 months ending August 2026, NielsenIQ’s estimated Share of Search among retail analytics platforms worldwide peaked at 62.8% in January 2026 and was lowest at 49.8% in October 2025. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide peaked at 33.5% in October 2025 and was lowest at 23.1% in January 2026. - Across the 11 months ending August 2026, Circana’s estimated Share of Search among retail analytics platforms worldwide peaked at 8.7% in March 2026 and was lowest at 6.9% in January 2026. - Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide peaked at 8.9% in November 2025 and was lowest at 5.4% in July 2026. - Across the 11 months ending August 2026, Circana and NPD held steady: their estimated Share of Search among retail analytics platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [NielsenIQ vs Kantar: compare search popularity](/demand/global-en/compare/kantar-vs-nielseniq): 58.8% against 26.5% Share of Search. - [NielsenIQ vs Circana: compare search popularity](/demand/global-en/compare/circana-vs-nielseniq): 58.8% against 7.9% Share of Search. - [NielsenIQ vs Euromonitor: compare search popularity](/demand/global-en/compare/euromonitor-vs-nielseniq): 58.8% against 6.5% Share of Search. - [Kantar vs Circana: compare search popularity](/demand/global-en/compare/circana-vs-kantar): 26.5% against 7.9% Share of Search. - [Kantar vs Euromonitor: compare search popularity](/demand/global-en/compare/euromonitor-vs-kantar): 26.5% against 6.5% Share of Search. - [Circana vs Euromonitor: compare search popularity](/demand/global-en/compare/circana-vs-euromonitor): 7.9% against 6.5% Share of Search. ## How did search popularity change for retail analytics platforms worldwide in August 2026? - In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%. - In August 2026, NielsenIQ lost estimated Share of Search among retail analytics platforms worldwide, from 59.4% to 58.8%. - Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for NPD worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Circana worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | NielsenIQ | 58.8% | 201K | 0.0% | NielsenIQ | | 2 | Kantar | 26.5% | 90.5K | 0.0% | Kantar | | 3 | Circana | 7.9% | 27.1K | 0.0% | Circana | | 4 | Euromonitor | 6.5% | 22.2K | +22.7% | Euromonitor | | 5 | NPD | 0.29% | 1K | -37.5% | NPD | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | NielsenIQ | 201K | 49.8% | 1 | | Oct 2025 | Kantar | 135K | 33.5% | 2 | | Oct 2025 | Circana | 33.1K | 8.2% | 3 | | Oct 2025 | Euromonitor | 33.1K | 8.2% | 4 | | Oct 2025 | NPD | 1.3K | 0.32% | 5 | | Nov 2025 | NielsenIQ | 201K | 54% | 1 | | Nov 2025 | Kantar | 110K | 29.5% | 2 | | Nov 2025 | Euromonitor | 33.1K | 8.9% | 3 | | Nov 2025 | Circana | 27.1K | 7.3% | 4 | | Nov 2025 | NPD | 1.3K | 0.35% | 5 | | Dec 2025 | NielsenIQ | 201K | 58.7% | 1 | | Dec 2025 | Kantar | 90.5K | 26.4% | 2 | | Dec 2025 | Circana | 27.1K | 7.9% | 3 | | Dec 2025 | Euromonitor | 22.2K | 6.5% | 4 | | Dec 2025 | NPD | 1.9K | 0.55% | 5 | | Jan 2026 | NielsenIQ | 246K | 62.8% | 1 | | Jan 2026 | Kantar | 90.5K | 23.1% | 2 | | Jan 2026 | Circana | 27.1K | 6.9% | 3 | | Jan 2026 | Euromonitor | 27.1K | 6.9% | 4 | | Jan 2026 | NPD | 1.3K | 0.33% | 5 | | Feb 2026 | NielsenIQ | 201K | 58% | 1 | | Feb 2026 | Kantar | 90.5K | 26.1% | 2 | | Feb 2026 | Circana | 27.1K | 7.8% | 3 | | Feb 2026 | Euromonitor | 27.1K | 7.8% | 4 | | Feb 2026 | NPD | 1K | 0.29% | 5 | | Mar 2026 | NielsenIQ | 201K | 52.9% | 1 | | Mar 2026 | Kantar | 110K | 28.9% | 2 | | Mar 2026 | Circana | 33.1K | 8.7% | 3 | | Mar 2026 | Euromonitor | 33.1K | 8.7% | 4 | | Mar 2026 | NPD | 2.9K | 0.76% | 5 | | Apr 2026 | NielsenIQ | 201K | 54.8% | 1 | | Apr 2026 | Kantar | 110K | 30% | 2 | | Apr 2026 | Circana | 27.1K | 7.4% | 3 | | Apr 2026 | Euromonitor | 27.1K | 7.4% | 4 | | Apr 2026 | NPD | 1.9K | 0.52% | 5 | | May 2026 | NielsenIQ | 201K | 55.5% | 1 | | May 2026 | Kantar | 110K | 30.4% | 2 | | May 2026 | Circana | 27.1K | 7.5% | 3 | | May 2026 | Euromonitor | 22.2K | 6.1% | 4 | | May 2026 | NPD | 1.6K | 0.44% | 5 | | Jun 2026 | NielsenIQ | 201K | 58.7% | 1 | | Jun 2026 | Kantar | 90.5K | 26.4% | 2 | | Jun 2026 | Circana | 27.1K | 7.9% | 3 | | Jun 2026 | Euromonitor | 22.2K | 6.5% | 4 | | Jun 2026 | NPD | 1.6K | 0.47% | 5 | | Jul 2026 | NielsenIQ | 201K | 59.4% | 1 | | Jul 2026 | Kantar | 90.5K | 26.8% | 2 | | Jul 2026 | Circana | 27.1K | 8% | 3 | | Jul 2026 | Euromonitor | 18.1K | 5.4% | 4 | | Jul 2026 | NPD | 1.6K | 0.47% | 5 | | Aug 2026 | NielsenIQ | 201K | 58.8% | 1 | | Aug 2026 | Kantar | 90.5K | 26.5% | 2 | | Aug 2026 | Circana | 27.1K | 7.9% | 3 | | Aug 2026 | Euromonitor | 22.2K | 6.5% | 4 | | Aug 2026 | NPD | 1K | 0.29% | 5 | | Sep 2026 | Circana | — | — | — | | Sep 2026 | Euromonitor | — | — | — | | Sep 2026 | Kantar | — | — | — | | Sep 2026 | NielsenIQ | — | — | — | | Sep 2026 | NPD | — | — | — | ## What is being compared - **Circana**: Measured on the search term “circana”. - **Euromonitor**: Measured on the search term “euromonitor”. - **Kantar**: Measured on the search term “kantar”. - **NielsenIQ**: Measured on the search term “nielseniq”. - **NPD**: Measured on the search term “npd fuel”. - [Circana](/demand/global-en/brands/circana) - [Euromonitor](/demand/global-en/brands/euromonitor) - [Kantar](/demand/global-en/brands/kantar) - [NielsenIQ](/demand/global-en/brands/nielseniq) - [NPD](/demand/global-en/brands/npd) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among retail analytics platforms worldwide? In August 2026, NielsenIQ was the most searched among retail analytics platforms worldwide, with an estimated 201K branded searches and 58.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Retail analytics platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/retail-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/retail-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.