---
title: "Resistance band brands: Which brands are most popular in search?"
description: "Compare the resistance band brands people buy. Share of Search among Rogue Fitness, Theraband, Blackroll, Bodylastics, Fit Simplify and TRX, the resistance band brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/resistance-band-brands"
publisher: "Brandwave"
---

# Resistance band brands: Which brands are most popular in search?

Compare the resistance band brands people buy. Share of Search among Rogue Fitness, Theraband, Blackroll, Bodylastics, Fit Simplify and TRX, the resistance band brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Resistance band brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rogue Fitness, 35.2%

## Which brand is most popular in search among resistance band brands worldwide?

- Rogue Fitness and Theraband share the highest estimated Share of Search among resistance band brands worldwide, at 35.2% in August 2026.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide increased from 33% to 35.2%.
- Across the 11 months ending August 2026, Theraband’s estimated Share of Search among resistance band brands worldwide increased from 33% to 35.2%.
- Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among resistance band brands worldwide decreased from 33% to 28.7%.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among resistance band brands worldwide peaked at 39.9% in June 2026 and was lowest at 33% in October 2025.
- Across the 11 months ending August 2026, Theraband’s estimated Share of Search among resistance band brands worldwide peaked at 35.3% in March 2026 and was lowest at 24.8% in November 2025.
- Across the 11 months ending August 2026, Blackroll’s estimated Share of Search among resistance band brands worldwide peaked at 37.2% in November 2025 and was lowest at 26.8% in June 2026.
- Across the 11 months ending August 2026, Rogue Fitness rose from 2nd to 1st among resistance band brands worldwide.
- Across the 11 months ending August 2026, Theraband rose from 3rd to 2nd among resistance band brands worldwide.
- Across the 11 months ending August 2026, Blackroll fell from 1st to 3rd among resistance band brands worldwide.
- Across the 11 months ending August 2026, Bodylastics, Fit Simplify and TRX held steady: their estimated Share of Search among resistance band brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rogue Fitness vs Theraband: compare search popularity](/demand/global-en/compare/rogue-fitness-vs-theraband): 35.2% Share of Search each.
- [Rogue Fitness vs Blackroll: compare search popularity](/demand/global-en/compare/blackroll-vs-rogue-fitness): 35.2% against 28.7% Share of Search.
- [Theraband vs Blackroll: compare search popularity](/demand/global-en/compare/blackroll-vs-theraband): 35.2% against 28.7% Share of Search.

## How did search popularity change for resistance band brands worldwide in August 2026?

- In August 2026, Theraband overtook Blackroll to rank 2nd among resistance band brands worldwide, at 35.2%.
- In August 2026, Rogue Fitness lost estimated Share of Search among resistance band brands worldwide, from 37.7% to 35.2%.
- In August 2026, Blackroll lost estimated Share of Search among resistance band brands worldwide, from 30.7% to 28.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rogue Fitness | 35.2% | 135K | 0.0% | Rogue Fitness |
| 2 | Theraband | 35.2% | 135K | +22.7% | Theraband |
| 3 | Blackroll | 28.7% | 110K | 0.0% | Blackroll |
| 4 | Bodylastics | 0.76% | 2.9K | 0.0% | Bodylastics |
| 5 | Fit Simplify | 0.1% | 390 | 0.0% | Fit Simplify |
| — | TRX | — | — | — | TRX |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blackroll | 110K | 33% | 1 |
| Oct 2025 | Rogue Fitness | 110K | 33% | 2 |
| Oct 2025 | Theraband | 110K | 33% | 3 |
| Oct 2025 | Bodylastics | 2.9K | 0.87% | 4 |
| Oct 2025 | Fit Simplify | 390 | 0.12% | 5 |
| Oct 2025 | TRX | — | — | — |
| Nov 2025 | Blackroll | 165K | 37.2% | 1 |
| Nov 2025 | Rogue Fitness | 165K | 37.2% | 2 |
| Nov 2025 | Theraband | 110K | 24.8% | 3 |
| Nov 2025 | Bodylastics | 2.9K | 0.65% | 4 |
| Nov 2025 | Fit Simplify | 390 | 0.09% | 5 |
| Nov 2025 | TRX | — | — | — |
| Dec 2025 | Rogue Fitness | 135K | 37.7% | 1 |
| Dec 2025 | Blackroll | 110K | 30.7% | 2 |
| Dec 2025 | Theraband | 110K | 30.7% | 3 |
| Dec 2025 | Bodylastics | 2.9K | 0.81% | 4 |
| Dec 2025 | Fit Simplify | 480 | 0.13% | 5 |
| Dec 2025 | TRX | — | — | — |
| Jan 2026 | Rogue Fitness | 135K | 35.2% | 1 |
| Jan 2026 | Theraband | 135K | 35.2% | 2 |
| Jan 2026 | Blackroll | 110K | 28.7% | 3 |
| Jan 2026 | Bodylastics | 2.9K | 0.76% | 4 |
| Jan 2026 | Fit Simplify | 590 | 0.15% | 5 |
| Jan 2026 | TRX | — | — | — |
| Feb 2026 | Blackroll | 110K | 33.1% | 1 |
| Feb 2026 | Rogue Fitness | 110K | 33.1% | 2 |
| Feb 2026 | Theraband | 110K | 33.1% | 3 |
| Feb 2026 | Bodylastics | 2.4K | 0.72% | 4 |
| Feb 2026 | Fit Simplify | 390 | 0.12% | 5 |
| Feb 2026 | TRX | — | — | — |
| Mar 2026 | Rogue Fitness | 135K | 35.3% | 1 |
| Mar 2026 | Theraband | 135K | 35.3% | 2 |
| Mar 2026 | Blackroll | 110K | 28.7% | 3 |
| Mar 2026 | Bodylastics | 2.4K | 0.63% | 4 |
| Mar 2026 | Fit Simplify | 480 | 0.13% | 5 |
| Mar 2026 | TRX | — | — | — |
| Apr 2026 | Rogue Fitness | 135K | 37.7% | 1 |
| Apr 2026 | Blackroll | 110K | 30.7% | 2 |
| Apr 2026 | Theraband | 110K | 30.7% | 3 |
| Apr 2026 | Bodylastics | 2.4K | 0.67% | 4 |
| Apr 2026 | Fit Simplify | 390 | 0.11% | 5 |
| Apr 2026 | TRX | — | — | — |
| May 2026 | Rogue Fitness | 135K | 37.7% | 1 |
| May 2026 | Blackroll | 110K | 30.7% | 2 |
| May 2026 | Theraband | 110K | 30.7% | 3 |
| May 2026 | Bodylastics | 2.4K | 0.67% | 4 |
| May 2026 | Fit Simplify | 390 | 0.11% | 5 |
| May 2026 | TRX | — | — | — |
| Jun 2026 | Rogue Fitness | 135K | 39.9% | 1 |
| Jun 2026 | Theraband | 110K | 32.5% | 2 |
| Jun 2026 | Blackroll | 90.5K | 26.8% | 3 |
| Jun 2026 | Bodylastics | 2.4K | 0.71% | 4 |
| Jun 2026 | Fit Simplify | 390 | 0.12% | 5 |
| Jun 2026 | TRX | — | — | — |
| Jul 2026 | Rogue Fitness | 135K | 37.7% | 1 |
| Jul 2026 | Blackroll | 110K | 30.7% | 2 |
| Jul 2026 | Theraband | 110K | 30.7% | 3 |
| Jul 2026 | Bodylastics | 2.9K | 0.81% | 4 |
| Jul 2026 | Fit Simplify | 390 | 0.11% | 5 |
| Jul 2026 | TRX | — | — | — |
| Aug 2026 | Rogue Fitness | 135K | 35.2% | 1 |
| Aug 2026 | Theraband | 135K | 35.2% | 2 |
| Aug 2026 | Blackroll | 110K | 28.7% | 3 |
| Aug 2026 | Bodylastics | 2.9K | 0.76% | 4 |
| Aug 2026 | Fit Simplify | 390 | 0.1% | 5 |
| Aug 2026 | TRX | — | — | — |
| Sep 2026 | Blackroll | — | — | — |
| Sep 2026 | Bodylastics | — | — | — |
| Sep 2026 | Fit Simplify | — | — | — |
| Sep 2026 | Rogue Fitness | — | — | — |
| Sep 2026 | Theraband | — | — | — |
| Sep 2026 | TRX | — | — | — |

## What is being compared

- **Blackroll**: Measured on the search term “blackroll”.
- **Bodylastics**: Measured on the search term “bodylastics”.
- **Fit Simplify**: Measured on the search term “fit simplify”.
- **Rogue Fitness**: Measured on the search term “rogue fitness”.
- **Theraband**: Measured on the search term “theraband”.
- **TRX**: Measured on the search term “trx”.

- [Blackroll](/demand/global-en/brands/blackroll)
- [Bodylastics](/demand/global-en/brands/bodylastics)
- [Fit Simplify](/demand/global-en/brands/fit-simplify)
- [Rogue Fitness](/demand/global-en/brands/rogue-fitness)
- [Theraband](/demand/global-en/brands/theraband)
- [TRX](/demand/global-en/brands/trx)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among resistance band brands worldwide?

Rogue Fitness and Theraband share the highest estimated Share of Search among resistance band brands worldwide, at 35.2% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Resistance band brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/resistance-band-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/resistance-band-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.