---
title: "ThredUp vs Vinted: Which is more popular by branded search?"
description: "Which is more popular in search, ThredUp or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/thred-up-vs-vinted"
publisher: "Brandwave"
---

# ThredUp vs Vinted: Which is more popular by branded search?

Which is more popular in search, ThredUp or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ThredUp and Vinted
- **Competitive set**: Resale fashion platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ThredUp Share of Search**: 2.7%
- **Vinted Share of Search**: 81%

## Which is more popular in search, ThredUp or Vinted?

- In August 2026, Vinted had more branded searches than ThredUp among resale fashion platforms worldwide. Vinted was estimated to have 30.4M branded searches compared to ThredUp’s 1M, and held an 81% Share of Search versus ThredUp’s 2.7%.
- Vinted was ahead of ThredUp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among resale fashion platforms worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide moved from 84.1% to 81%, and its estimated monthly branded searches held steady at 30.4M.

## How did search popularity change for resale fashion platforms worldwide in August 2026?

- In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.

## Month by month

| Month | ThredUp estimated searches | ThredUp Share of Search | ThredUp rank | Vinted estimated searches | Vinted Share of Search | Vinted rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 2.8% | 4 | 30.4M | 84.1% | 1 |
| Nov 2025 | 1M | 2.8% | 4 | 30.4M | 84.1% | 1 |
| Dec 2025 | 823K | 2.7% | 4 | 24.9M | 82.1% | 1 |
| Jan 2026 | 1.2M | 3.9% | 4 | 24.9M | 79.6% | 1 |
| Feb 2026 | 1.2M | 3.9% | 4 | 24.9M | 79.9% | 1 |
| Mar 2026 | 1.2M | 3.3% | 4 | 30.4M | 81.8% | 1 |
| Apr 2026 | 1M | 2.8% | 4 | 30.4M | 84.4% | 1 |
| May 2026 | 1M | 2.8% | 4 | 30.4M | 84.4% | 1 |
| Jun 2026 | 823K | 2.3% | 4 | 30.4M | 83.9% | 1 |
| Jul 2026 | 823K | 2.6% | 4 | 24.9M | 79.4% | 1 |
| Aug 2026 | 1M | 2.7% | 4 | 30.4M | 81% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ThredUp’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ThredUp**: Measured on the search term “thredup”.
- **Vinted**: Measured on the search term “vinted”.

- [ThredUp profile](/demand/global-en/brands/thred-up)
- [Vinted profile](/demand/global-en/brands/vinted)
- [All resale fashion platforms worldwide](/demand/global-en/categories/resale-fashion-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ThredUp or Vinted?

In August 2026, Vinted had more branded searches than ThredUp among resale fashion platforms worldwide. Vinted was estimated to have 30.4M branded searches compared to ThredUp’s 1M, and held an 81% Share of Search versus ThredUp’s 2.7%.

## Cite this page

Brandwave. "ThredUp vs Vinted: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/thred-up-vs-vinted

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/thred-up-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.