--- title: "The RealReal vs Vinted: Which is searched more?" description: "Is The RealReal or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/the-realreal-vs-vinted" publisher: "Brandwave" --- # The RealReal vs Vinted: Which is searched more? Is The RealReal or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The RealReal and Vinted - **Competitive set**: Resale fashion platforms - **Market**: Global - **Month measured**: Sep 2026 - **The RealReal Share of Search**: 2.2% - **Vinted Share of Search**: 81.7% ## Is The RealReal or Vinted more popular in search? - In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms worldwide. Vinted had about 37.2 million branded searches, while The RealReal had 1 million. Vinted made up 81.7% of all resale fashion platform searches we track, and The RealReal accounted for 2.2%. - Vinted was ahead of The RealReal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 988K to 1M. - Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms worldwide moved from 81.9% to 81.7%, and its estimated monthly branded searches moved from 30.4M to 37.2M. ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The RealReal appeared in all four answers. Vinted was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The RealReal was listed before Vinted in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poshmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Depop | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The RealReal | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ThredUp | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Vestiaire Collective | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Vinted | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "Which resale fashion platform should I use?": 1. Poshmark, 2. Depop, 3. The RealReal, 4. ThredUp - Asked ChatGPT "What are the best resale fashion platforms?": 1. Depop, 2. The RealReal, 3. Vestiaire Collective, 4. Poshmark, 5. ThredUp, 6. Vinted - Asked ChatGPT "What's the best resale fashion platform for second hand clothes?": 1. Poshmark, 2. Depop, 3. The RealReal, 4. ThredUp - Searched Google, AI Overview "buy second hand clothes": 1. Poshmark, 2. Depop, 3. ThredUp, 4. The RealReal Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for resale fashion platforms worldwide in September 2026? - In September 2026, Vinted gained share of searches among resale fashion platforms worldwide, from 78.8% to 81.7%. ## Month by month | Month | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 988K | 2.7% | 5 | 30.4M | 81.9% | 1 | | Nov 2025 | 988K | 2.7% | 5 | 30.4M | 81.9% | 1 | | Dec 2025 | 1M | 3.3% | 4 | 24.9M | 79.4% | 1 | | Jan 2026 | 1.2M | 3.7% | 5 | 24.9M | 76.7% | 1 | | Feb 2026 | 988K | 3.1% | 5 | 24.9M | 77.5% | 1 | | Mar 2026 | 988K | 2.6% | 5 | 30.4M | 79.7% | 1 | | Apr 2026 | 988K | 2.7% | 5 | 30.4M | 82.1% | 1 | | May 2026 | 1M | 2.8% | 4 | 30.4M | 82.1% | 1 | | Jun 2026 | 988K | 2.7% | 4 | 30.4M | 81.7% | 1 | | Jul 2026 | 988K | 3.1% | 4 | 24.9M | 77% | 1 | | Aug 2026 | 1M | 2.7% | 4 | 30.4M | 78.8% | 1 | | Sep 2026 | 1M | 2.2% | 4 | 37.2M | 81.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The RealReal’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The RealReal**: Measured on the search terms “the realreal” and “therealreal”, summed into one figure. - **Vinted**: Measured on the search term “vinted”. - [The RealReal profile](/demand/global-en/brands/the-realreal) - [Vinted profile](/demand/global-en/brands/vinted) - [All resale fashion platforms worldwide](/demand/global-en/categories/resale-fashion-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The RealReal or Vinted more popular in search? In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms worldwide. Vinted had about 37.2 million branded searches, while The RealReal had 1 million. Vinted made up 81.7% of all resale fashion platform searches we track, and The RealReal accounted for 2.2%. ## Cite this page Brandwave. "The RealReal vs Vinted: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/the-realreal-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/the-realreal-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.