---
title: "Depop vs Vinted: Which is more popular by branded search?"
description: "Which is more popular in search, Depop or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/depop-vs-vinted"
publisher: "Brandwave"
---

# Depop vs Vinted: Which is more popular by branded search?

Which is more popular in search, Depop or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Depop and Vinted
- **Competitive set**: Resale fashion platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Depop Share of Search**: 8.9%
- **Vinted Share of Search**: 81%

## Which is more popular in search, Depop or Vinted?

- In August 2026, Vinted had more branded searches than Depop among resale fashion platforms worldwide. Vinted was estimated to have 30.4M branded searches compared to Depop’s 3.4M, and held an 81% Share of Search versus Depop’s 8.9%.
- Vinted was ahead of Depop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide moved from 6.2% to 8.9%, and its estimated monthly branded searches moved from 2.2M to 3.4M.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide moved from 84.1% to 81%, and its estimated monthly branded searches held steady at 30.4M.

## How did search popularity change for resale fashion platforms worldwide in August 2026?

- In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%.
- In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%.

## Month by month

| Month | Depop estimated searches | Depop Share of Search | Depop rank | Vinted estimated searches | Vinted Share of Search | Vinted rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 6.2% | 2 | 30.4M | 84.1% | 1 |
| Nov 2025 | 2.2M | 6.2% | 2 | 30.4M | 84.1% | 1 |
| Dec 2025 | 2.2M | 7.4% | 2 | 24.9M | 82.1% | 1 |
| Jan 2026 | 2.2M | 7.2% | 2 | 24.9M | 79.6% | 1 |
| Feb 2026 | 2.2M | 7.2% | 2 | 24.9M | 79.9% | 1 |
| Mar 2026 | 2.7M | 7.4% | 2 | 30.4M | 81.8% | 1 |
| Apr 2026 | 2.2M | 6.2% | 2 | 30.4M | 84.4% | 1 |
| May 2026 | 2.2M | 6.2% | 2 | 30.4M | 84.4% | 1 |
| Jun 2026 | 2.7M | 7.6% | 2 | 30.4M | 83.9% | 1 |
| Jul 2026 | 3.4M | 10.7% | 2 | 24.9M | 79.4% | 1 |
| Aug 2026 | 3.4M | 8.9% | 2 | 30.4M | 81% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Depop’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Depop**: Measured on the search term “depop”.
- **Vinted**: Measured on the search term “vinted”.

- [Depop profile](/demand/global-en/brands/depop)
- [Vinted profile](/demand/global-en/brands/vinted)
- [All resale fashion platforms worldwide](/demand/global-en/categories/resale-fashion-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Depop or Vinted?

In August 2026, Vinted had more branded searches than Depop among resale fashion platforms worldwide. Vinted was estimated to have 30.4M branded searches compared to Depop’s 3.4M, and held an 81% Share of Search versus Depop’s 8.9%.

## Cite this page

Brandwave. "Depop vs Vinted: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/depop-vs-vinted

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms/compare/depop-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.