--- title: "Resale fashion platforms: Which brands are most popular in search?" description: "Compare the platforms for buying and selling second hand fashion. Share of Search among Vinted, Depop, Poshmark, ThredUp and Vestiaire Collective, the resale fashion platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms" publisher: "Brandwave" --- # Resale fashion platforms: Which brands are most popular in search? Compare the platforms for buying and selling second hand fashion. Share of Search among Vinted, Depop, Poshmark, ThredUp and Vestiaire Collective, the resale fashion platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Resale fashion platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Vinted, 81% ## Which brand is most popular in search among resale fashion platforms worldwide? - In August 2026, Vinted was the most searched among resale fashion platforms worldwide, with an estimated 30.4M branded searches and 81% estimated Share of Search within this set. - Depop is in 2nd place, 72.1 percentage points behind at 8.9% Share of Search. - Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide decreased from 84.1% to 81%. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide increased from 6.2% to 8.9%. - Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among resale fashion platforms worldwide increased from 5.1% to 6%. - Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms worldwide peaked at 84.4% in April 2026 and was lowest at 79.4% in July 2026. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide peaked at 10.7% in July 2026 and was lowest at 6.2% in October 2025. - Across the 11 months ending August 2026, Poshmark’s estimated Share of Search among resale fashion platforms worldwide peaked at 7.2% in February 2026 and was lowest at 5% in June 2026. - Across the 11 months ending August 2026, ThredUp’s estimated Share of Search among resale fashion platforms worldwide peaked at 3.9% in February 2026 and was lowest at 2.3% in June 2026. - Across the 11 months ending August 2026, ThredUp and Vestiaire Collective held steady: their estimated Share of Search among resale fashion platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vinted vs Depop: compare search popularity](/demand/global-en/compare/depop-vs-vinted): 81% against 8.9% Share of Search. - [Vinted vs Poshmark: compare search popularity](/demand/global-en/compare/poshmark-vs-vinted): 81% against 6% Share of Search. - [Vinted vs ThredUp: compare search popularity](/demand/global-en/compare/thred-up-vs-vinted): 81% against 2.7% Share of Search. - [Depop vs Poshmark: compare search popularity](/demand/global-en/compare/depop-vs-poshmark): 8.9% against 6% Share of Search. - [Depop vs ThredUp: compare search popularity](/demand/global-en/compare/depop-vs-thred-up): 8.9% against 2.7% Share of Search. - [Poshmark vs ThredUp: compare search popularity](/demand/global-en/compare/poshmark-vs-thred-up): 6% against 2.7% Share of Search. ## How did search popularity change for resale fashion platforms worldwide in August 2026? - In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%. - In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%. - Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026. - Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vinted | 81% | 30.4M | +22.1% | Vinted | | 2 | Depop | 8.9% | 3.4M | 0.0% | Depop | | 3 | Poshmark | 6% | 2.2M | +22.4% | Poshmark | | 4 | ThredUp | 2.7% | 1M | +21.5% | ThredUp | | 5 | Vestiaire Collective | 1.5% | 550K | +22.2% | Vestiaire Collective | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vinted | 30.4M | 84.1% | 1 | | Oct 2025 | Depop | 2.2M | 6.2% | 2 | | Oct 2025 | Poshmark | 1.8M | 5.1% | 3 | | Oct 2025 | ThredUp | 1M | 2.8% | 4 | | Oct 2025 | Vestiaire Collective | 673K | 1.9% | 5 | | Nov 2025 | Vinted | 30.4M | 84.1% | 1 | | Nov 2025 | Depop | 2.2M | 6.2% | 2 | | Nov 2025 | Poshmark | 1.8M | 5.1% | 3 | | Nov 2025 | ThredUp | 1M | 2.8% | 4 | | Nov 2025 | Vestiaire Collective | 673K | 1.9% | 5 | | Dec 2025 | Vinted | 24.9M | 82.1% | 1 | | Dec 2025 | Depop | 2.2M | 7.4% | 2 | | Dec 2025 | Poshmark | 1.8M | 6% | 3 | | Dec 2025 | ThredUp | 823K | 2.7% | 4 | | Dec 2025 | Vestiaire Collective | 550K | 1.8% | 5 | | Jan 2026 | Vinted | 24.9M | 79.6% | 1 | | Jan 2026 | Depop | 2.2M | 7.2% | 2 | | Jan 2026 | Poshmark | 2.2M | 7.2% | 3 | | Jan 2026 | ThredUp | 1.2M | 3.9% | 4 | | Jan 2026 | Vestiaire Collective | 673K | 2.2% | 5 | | Feb 2026 | Vinted | 24.9M | 79.9% | 1 | | Feb 2026 | Depop | 2.2M | 7.2% | 2 | | Feb 2026 | Poshmark | 2.2M | 7.2% | 3 | | Feb 2026 | ThredUp | 1.2M | 3.9% | 4 | | Feb 2026 | Vestiaire Collective | 550K | 1.8% | 5 | | Mar 2026 | Vinted | 30.4M | 81.8% | 1 | | Mar 2026 | Depop | 2.7M | 7.4% | 2 | | Mar 2026 | Poshmark | 2.2M | 6% | 3 | | Mar 2026 | ThredUp | 1.2M | 3.3% | 4 | | Mar 2026 | Vestiaire Collective | 550K | 1.5% | 5 | | Apr 2026 | Vinted | 30.4M | 84.4% | 1 | | Apr 2026 | Depop | 2.2M | 6.2% | 2 | | Apr 2026 | Poshmark | 1.8M | 5.1% | 3 | | Apr 2026 | ThredUp | 1M | 2.8% | 4 | | Apr 2026 | Vestiaire Collective | 550K | 1.5% | 5 | | May 2026 | Vinted | 30.4M | 84.4% | 1 | | May 2026 | Depop | 2.2M | 6.2% | 2 | | May 2026 | Poshmark | 1.8M | 5.1% | 3 | | May 2026 | ThredUp | 1M | 2.8% | 4 | | May 2026 | Vestiaire Collective | 550K | 1.5% | 5 | | Jun 2026 | Vinted | 30.4M | 83.9% | 1 | | Jun 2026 | Depop | 2.7M | 7.6% | 2 | | Jun 2026 | Poshmark | 1.8M | 5% | 3 | | Jun 2026 | ThredUp | 823K | 2.3% | 4 | | Jun 2026 | Vestiaire Collective | 450K | 1.2% | 5 | | Jul 2026 | Vinted | 24.9M | 79.4% | 1 | | Jul 2026 | Depop | 3.4M | 10.7% | 2 | | Jul 2026 | Poshmark | 1.8M | 5.8% | 3 | | Jul 2026 | ThredUp | 823K | 2.6% | 4 | | Jul 2026 | Vestiaire Collective | 450K | 1.4% | 5 | | Aug 2026 | Vinted | 30.4M | 81% | 1 | | Aug 2026 | Depop | 3.4M | 8.9% | 2 | | Aug 2026 | Poshmark | 2.2M | 6% | 3 | | Aug 2026 | ThredUp | 1M | 2.7% | 4 | | Aug 2026 | Vestiaire Collective | 550K | 1.5% | 5 | | Sep 2026 | Depop | — | — | — | | Sep 2026 | Poshmark | — | — | — | | Sep 2026 | ThredUp | — | — | — | | Sep 2026 | Vestiaire Collective | — | — | — | | Sep 2026 | Vinted | — | — | — | ## What is being compared - **Depop**: Measured on the search term “depop”. - **Poshmark**: Measured on the search term “poshmark”. - **ThredUp**: Measured on the search term “thredup”. - **Vestiaire Collective**: Measured on the search term “vestiaire collective”. - **Vinted**: Measured on the search term “vinted”. - [Depop](/demand/global-en/brands/depop) - [Poshmark](/demand/global-en/brands/poshmark) - [ThredUp](/demand/global-en/brands/thred-up) - [Vestiaire Collective](/demand/global-en/brands/vestiaire-collective) - [Vinted](/demand/global-en/brands/vinted) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among resale fashion platforms worldwide? In August 2026, Vinted was the most searched among resale fashion platforms worldwide, with an estimated 30.4M branded searches and 81% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Resale fashion platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/resale-fashion-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.