---
title: "Hertz vs Thrifty: Which is searched more?"
description: "Which is more popular in search, Hertz or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/hertz-vs-thrifty"
publisher: "Brandwave"
---

# Hertz vs Thrifty: Which is searched more?

Which is more popular in search, Hertz or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hertz and Thrifty
- **Competitive set**: Rental car companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Hertz Share of Search**: 26.4%
- **Thrifty Share of Search**: 2.4%

## Which is more popular in search, Hertz or Thrifty?

- In September 2026, Hertz had more branded searches than Thrifty among rental car companies worldwide. Hertz was estimated to have 2.2M branded searches compared to Thrifty’s 201K, and held a 26.4% Share of Search versus Thrifty’s 2.4%.
- Hertz was ahead of Thrifty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide moved from 28% to 26.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Thrifty’s estimated Share of Search among rental car companies worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for rental car companies worldwide in September 2026?

- Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
- Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

## Month by month

| Month | Hertz estimated searches | Hertz Share of Search | Hertz rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 28% | 1 | 246K | 2.5% | 6 |
| Nov 2025 | 2.7M | 31.5% | 1 | 201K | 2.3% | 6 |
| Dec 2025 | 2.7M | 30.5% | 1 | 201K | 2.2% | 6 |
| Jan 2026 | 2.7M | 29.7% | 1 | 246K | 2.7% | 6 |
| Feb 2026 | 2.7M | 32.1% | 1 | 246K | 2.9% | 6 |
| Mar 2026 | 3.4M | 30.6% | 1 | 301K | 2.8% | 6 |
| Apr 2026 | 2.7M | 27.9% | 1 | 301K | 3.1% | 6 |
| May 2026 | 2.7M | 28% | 1 | 246K | 2.5% | 6 |
| Jun 2026 | 2.7M | 27.1% | 1 | 246K | 2.4% | 6 |
| Jul 2026 | 2.7M | 26.4% | 1 | 246K | 2.4% | 6 |
| Aug 2026 | 2.7M | 26.4% | 1 | 246K | 2.4% | 6 |
| Sep 2026 | 2.2M | 26.4% | 1 | 201K | 2.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hertz’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hertz**: Measured on the search term “hertz”.
- **Thrifty**: Measured on the search term “thrifty car rental”.

- [Hertz profile](/demand/global-en/brands/hertz)
- [Thrifty profile](/demand/global-en/brands/thrifty)
- [All rental car companies worldwide](/demand/global-en/categories/rental-car-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hertz or Thrifty?

In September 2026, Hertz had more branded searches than Thrifty among rental car companies worldwide. Hertz was estimated to have 2.2M branded searches compared to Thrifty’s 201K, and held a 26.4% Share of Search versus Thrifty’s 2.4%.

## Cite this page

Brandwave. "Hertz vs Thrifty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/hertz-vs-thrifty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/hertz-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.