--- title: "Enterprise Rent-A-Car vs Hertz: Which is searched more?" description: "Which is more popular in search, Enterprise Rent-A-Car or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/enterprise-rent-a-car-vs-hertz" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Hertz: Which is searched more? Which is more popular in search, Enterprise Rent-A-Car or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Hertz - **Competitive set**: Rental car companies - **Market**: Global - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 14.4% - **Hertz Share of Search**: 26.4% ## Which is more popular in search, Enterprise Rent-A-Car or Hertz? - In September 2026, Hertz had more branded searches than Enterprise Rent-A-Car among rental car companies worldwide. Hertz was estimated to have 2.2M branded searches compared to Enterprise Rent-A-Car’s 1.2M, and held a 26.4% Share of Search versus Enterprise Rent-A-Car’s 14.4%. - Hertz was ahead of Enterprise Rent-A-Car in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide moved from 12.5% to 14.4%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide moved from 28% to 26.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## How did search popularity change for rental car companies worldwide in September 2026? - Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 12.5% | 5 | 2.7M | 28% | 1 | | Nov 2025 | 1.2M | 14% | 4 | 2.7M | 31.5% | 1 | | Dec 2025 | 1.5M | 16.7% | 4 | 2.7M | 30.5% | 1 | | Jan 2026 | 1M | 10.8% | 5 | 2.7M | 29.7% | 1 | | Feb 2026 | 1M | 11.7% | 5 | 2.7M | 32.1% | 1 | | Mar 2026 | 1.2M | 11.2% | 5 | 3.4M | 30.6% | 1 | | Apr 2026 | 1.2M | 12.4% | 5 | 2.7M | 27.9% | 1 | | May 2026 | 1.2M | 12.5% | 5 | 2.7M | 28% | 1 | | Jun 2026 | 1.2M | 12.1% | 5 | 2.7M | 27.1% | 1 | | Jul 2026 | 1.5M | 14.4% | 5 | 2.7M | 26.4% | 1 | | Aug 2026 | 1.5M | 14.4% | 5 | 2.7M | 26.4% | 1 | | Sep 2026 | 1.2M | 14.4% | 5 | 2.2M | 26.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Hertz**: Measured on the search term “hertz”. - [Enterprise Rent-A-Car profile](/demand/global-en/brands/enterprise-rent-a-car) - [Hertz profile](/demand/global-en/brands/hertz) - [All rental car companies worldwide](/demand/global-en/categories/rental-car-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Enterprise Rent-A-Car or Hertz? In September 2026, Hertz had more branded searches than Enterprise Rent-A-Car among rental car companies worldwide. Hertz was estimated to have 2.2M branded searches compared to Enterprise Rent-A-Car’s 1.2M, and held a 26.4% Share of Search versus Enterprise Rent-A-Car’s 14.4%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Hertz: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/enterprise-rent-a-car-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rental-car-companies/compare/enterprise-rent-a-car-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.