---
title: "Rental car companies: Which are searched most?"
description: "Compare the rental car companies people choose between. Share of Search among Hertz, Avis, Budget, Europcar, Enterprise Rent-A-Car and Thrifty, the rental car companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/rental-car-companies"
publisher: "Brandwave"
---

# Rental car companies: Which are searched most?

Compare the rental car companies people choose between. Share of Search among Hertz, Avis, Budget, Europcar, Enterprise Rent-A-Car and Thrifty, the rental car companies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rental car companies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hertz, 26.4%

## Which brand is most popular in search among rental car companies worldwide?

- In September 2026, Hertz was the most searched among rental car companies worldwide, with an estimated 2.2M branded searches and 26.4% estimated Share of Search within this set.
- Avis is in 2nd place, 4.8 percentage points behind at 21.6% Share of Search.
- Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide decreased from 28% to 26.4%.
- Across the 12 months ending September 2026, Avis’ estimated Share of Search among rental car companies worldwide decreased from 22.9% to 21.6%.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide decreased from 18.7% to 17.7%.
- Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide increased from 15.3% to 17.7%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide increased from 12.5% to 14.4%.
- Across the 12 months ending September 2026, Hertz’s estimated Share of Search among rental car companies worldwide peaked at 32.1% in February 2026 and was lowest at 26.4% in September 2026.
- Across the 12 months ending September 2026, Avis’ estimated Share of Search among rental car companies worldwide peaked at 25% in March 2026 and was lowest at 20.4% in December 2025.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among rental car companies worldwide peaked at 18.7% in October 2025 and was lowest at 16.3% in January 2026.
- Across the 12 months ending September 2026, Europcar’s estimated Share of Search among rental car companies worldwide peaked at 18.1% in June 2026 and was lowest at 13.6% in December 2025.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s estimated Share of Search among rental car companies worldwide peaked at 16.7% in December 2025 and was lowest at 10.8% in January 2026.
- Across the 12 months ending September 2026, Thrifty held steady: its estimated Share of Search among rental car companies worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hertz vs Avis: compare search popularity](/demand/global-en/compare/avis-vs-hertz): 26.4% against 21.6% Share of Search.
- [Hertz vs Budget: compare search popularity](/demand/global-en/compare/budget-vs-hertz): 26.4% against 17.7% Share of Search.
- [Hertz vs Europcar: compare search popularity](/demand/global-en/compare/europcar-vs-hertz): 26.4% against 17.7% Share of Search.
- [Hertz vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-hertz): 26.4% against 14.4% Share of Search.
- [Avis vs Budget: compare search popularity](/demand/global-en/compare/avis-vs-budget): 21.6% against 17.7% Share of Search.
- [Avis vs Europcar: compare search popularity](/demand/global-en/compare/avis-vs-europcar): 21.6% against 17.7% Share of Search.
- [Avis vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/avis-vs-enterprise-rent-a-car): 21.6% against 14.4% Share of Search.
- [Budget vs Europcar: compare search popularity](/demand/global-en/compare/budget-vs-europcar): 17.7% Share of Search each.
- [Budget vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/budget-vs-enterprise-rent-a-car): 17.7% against 14.4% Share of Search.
- [Europcar vs Enterprise Rent-A-Car: compare search popularity](/demand/global-en/compare/enterprise-rent-a-car-vs-europcar): 17.7% against 14.4% Share of Search.

## How did search popularity change for rental car companies worldwide in September 2026?

- Estimated monthly branded searches for Avis worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
- Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
- Estimated monthly branded searches for Hertz worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
- Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hertz | 26.4% | 2.2M | -18.2% | Hertz |
| 2 | Avis | 21.6% | 1.8M | -18.3% | Avis |
| 3 | Budget | 17.7% | 1.5M | -18.0% | Budget |
| 4 | Europcar | 17.7% | 1.5M | -18.0% | Europcar |
| 5 | Enterprise Rent-A-Car | 14.4% | 1.2M | -18.7% | Enterprise Rent-A-Car |
| 6 | Thrifty | 2.4% | 201K | -18.3% | Thrifty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hertz | 2.7M | 28% | 1 |
| Oct 2025 | Avis | 2.2M | 22.9% | 2 |
| Oct 2025 | Budget | 1.8M | 18.7% | 3 |
| Oct 2025 | Europcar | 1.5M | 15.3% | 4 |
| Oct 2025 | Enterprise Rent-A-Car | 1.2M | 12.5% | 5 |
| Oct 2025 | Thrifty | 246K | 2.5% | 6 |
| Nov 2025 | Hertz | 2.7M | 31.5% | 1 |
| Nov 2025 | Avis | 1.8M | 21% | 2 |
| Nov 2025 | Budget | 1.5M | 17.2% | 3 |
| Nov 2025 | Enterprise Rent-A-Car | 1.2M | 14% | 4 |
| Nov 2025 | Europcar | 1.2M | 14% | 5 |
| Nov 2025 | Thrifty | 201K | 2.3% | 6 |
| Dec 2025 | Hertz | 2.7M | 30.5% | 1 |
| Dec 2025 | Avis | 1.8M | 20.4% | 2 |
| Dec 2025 | Budget | 1.5M | 16.7% | 3 |
| Dec 2025 | Enterprise Rent-A-Car | 1.5M | 16.7% | 4 |
| Dec 2025 | Europcar | 1.2M | 13.6% | 5 |
| Dec 2025 | Thrifty | 201K | 2.2% | 6 |
| Jan 2026 | Hertz | 2.7M | 29.7% | 1 |
| Jan 2026 | Avis | 2.2M | 24.3% | 2 |
| Jan 2026 | Budget | 1.5M | 16.3% | 3 |
| Jan 2026 | Europcar | 1.5M | 16.3% | 4 |
| Jan 2026 | Enterprise Rent-A-Car | 1M | 10.8% | 5 |
| Jan 2026 | Thrifty | 246K | 2.7% | 6 |
| Feb 2026 | Hertz | 2.7M | 32.1% | 1 |
| Feb 2026 | Avis | 1.8M | 21.4% | 2 |
| Feb 2026 | Budget | 1.5M | 17.6% | 3 |
| Feb 2026 | Europcar | 1.2M | 14.3% | 4 |
| Feb 2026 | Enterprise Rent-A-Car | 1M | 11.7% | 5 |
| Feb 2026 | Thrifty | 246K | 2.9% | 6 |
| Mar 2026 | Hertz | 3.4M | 30.6% | 1 |
| Mar 2026 | Avis | 2.7M | 25% | 2 |
| Mar 2026 | Budget | 1.8M | 16.7% | 3 |
| Mar 2026 | Europcar | 1.5M | 13.7% | 4 |
| Mar 2026 | Enterprise Rent-A-Car | 1.2M | 11.2% | 5 |
| Mar 2026 | Thrifty | 301K | 2.8% | 6 |
| Apr 2026 | Hertz | 2.7M | 27.9% | 1 |
| Apr 2026 | Avis | 2.2M | 22.8% | 2 |
| Apr 2026 | Budget | 1.8M | 18.6% | 3 |
| Apr 2026 | Europcar | 1.5M | 15.3% | 4 |
| Apr 2026 | Enterprise Rent-A-Car | 1.2M | 12.4% | 5 |
| Apr 2026 | Thrifty | 301K | 3.1% | 6 |
| May 2026 | Hertz | 2.7M | 28% | 1 |
| May 2026 | Avis | 2.2M | 22.9% | 2 |
| May 2026 | Budget | 1.8M | 18.7% | 3 |
| May 2026 | Europcar | 1.5M | 15.3% | 4 |
| May 2026 | Enterprise Rent-A-Car | 1.2M | 12.5% | 5 |
| May 2026 | Thrifty | 246K | 2.5% | 6 |
| Jun 2026 | Hertz | 2.7M | 27.1% | 1 |
| Jun 2026 | Avis | 2.2M | 22.2% | 2 |
| Jun 2026 | Budget | 1.8M | 18.1% | 3 |
| Jun 2026 | Europcar | 1.8M | 18.1% | 4 |
| Jun 2026 | Enterprise Rent-A-Car | 1.2M | 12.1% | 5 |
| Jun 2026 | Thrifty | 246K | 2.4% | 6 |
| Jul 2026 | Hertz | 2.7M | 26.4% | 1 |
| Jul 2026 | Avis | 2.2M | 21.6% | 2 |
| Jul 2026 | Budget | 1.8M | 17.6% | 3 |
| Jul 2026 | Europcar | 1.8M | 17.6% | 4 |
| Jul 2026 | Enterprise Rent-A-Car | 1.5M | 14.4% | 5 |
| Jul 2026 | Thrifty | 246K | 2.4% | 6 |
| Aug 2026 | Hertz | 2.7M | 26.4% | 1 |
| Aug 2026 | Avis | 2.2M | 21.6% | 2 |
| Aug 2026 | Budget | 1.8M | 17.6% | 3 |
| Aug 2026 | Europcar | 1.8M | 17.6% | 4 |
| Aug 2026 | Enterprise Rent-A-Car | 1.5M | 14.4% | 5 |
| Aug 2026 | Thrifty | 246K | 2.4% | 6 |
| Sep 2026 | Hertz | 2.2M | 26.4% | 1 |
| Sep 2026 | Avis | 1.8M | 21.6% | 2 |
| Sep 2026 | Budget | 1.5M | 17.7% | 3 |
| Sep 2026 | Europcar | 1.5M | 17.7% | 4 |
| Sep 2026 | Enterprise Rent-A-Car | 1.2M | 14.4% | 5 |
| Sep 2026 | Thrifty | 201K | 2.4% | 6 |

## What is being compared

- **Avis**: Measured on the search term “avis”.
- **Budget**: Measured on the search term “budget car rental”.
- **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”.
- **Europcar**: Measured on the search term “europcar”.
- **Hertz**: Measured on the search term “hertz”.
- **Thrifty**: Measured on the search term “thrifty car rental”.

- [Avis](/demand/global-en/brands/avis)
- [Budget](/demand/global-en/brands/budget)
- [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car)
- [Europcar](/demand/global-en/brands/europcar)
- [Hertz](/demand/global-en/brands/hertz)
- [Thrifty](/demand/global-en/brands/thrifty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rental car companies worldwide?

In September 2026, Hertz was the most searched among rental car companies worldwide, with an estimated 2.2M branded searches and 26.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Rental car companies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/rental-car-companies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/rental-car-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.