---
title: "Remittance services: Which are searched most?"
description: "Compare the remittance services businesses choose between. Share of Search among Western Union, MoneyGram, Remitly, Wise, Xoom and WorldRemit, the remittance services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/remittance-services"
publisher: "Brandwave"
---

# Remittance services: Which are searched most?

Compare the remittance services businesses choose between. Share of Search among Western Union, MoneyGram, Remitly, Wise, Xoom and WorldRemit, the remittance services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Remittance services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Western Union, 63.2%

## Which brand is most popular in search among remittance services worldwide?

- In August 2026, Western Union was the most searched among remittance services worldwide, with an estimated 11.1M branded searches and 63.2% estimated Share of Search within this set.
- MoneyGram is in 2nd place, 39.9 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide increased from 61.6% to 63.2%.
- Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among remittance services worldwide increased from 22.6% to 23.3%.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide decreased from 8.2% to 6.9%.
- Across the 11 months ending August 2026, Xoom’s estimated Share of Search among remittance services worldwide decreased from 2% to 1.4%.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide peaked at 67.1% in July 2026 and was lowest at 61.6% in October 2025.
- Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among remittance services worldwide peaked at 23.7% in February 2026 and was lowest at 20% in April 2026.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide peaked at 8.3% in November 2025 and was lowest at 5.8% in February 2026.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among remittance services worldwide peaked at 5.6% in June 2026 and was lowest at 4.4% in February 2026.
- Across the 11 months ending August 2026, Wise and WorldRemit held steady: their estimated Share of Search among remittance services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Western Union vs MoneyGram: compare search popularity](/demand/global-en/compare/moneygram-vs-western-union): 63.2% against 23.3% Share of Search.
- [Western Union vs Remitly: compare search popularity](/demand/global-en/compare/remitly-vs-western-union): 63.2% against 6.9% Share of Search.
- [Western Union vs Wise: compare search popularity](/demand/global-en/compare/western-union-vs-wise): 63.2% against 5% Share of Search.
- [MoneyGram vs Remitly: compare search popularity](/demand/global-en/compare/moneygram-vs-remitly): 23.3% against 6.9% Share of Search.
- [MoneyGram vs Wise: compare search popularity](/demand/global-en/compare/moneygram-vs-wise): 23.3% against 5% Share of Search.
- [Remitly vs Wise: compare search popularity](/demand/global-en/compare/remitly-vs-wise): 6.9% against 5% Share of Search.

## How did search popularity change for remittance services worldwide in August 2026?

- In August 2026, MoneyGram gained estimated Share of Search among remittance services worldwide, from 20.3% to 23.3%.
- In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.
- In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.
- Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026.
- Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
- Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Western Union | 63.2% | 11.1M | 0.0% | Western Union |
| 2 | MoneyGram | 23.3% | 4.1M | +22.1% | MoneyGram |
| 3 | Remitly | 6.9% | 1.2M | +22.0% | Remitly |
| 4 | Wise | 5% | 874K | +10.0% | Wise Forex Limited |
| 5 | Xoom | 1.4% | 246K | 0.0% | Xoom |
| 6 | WorldRemit | 0.23% | 40.5K | 0.0% | WorldRemit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Western Union | 9.1M | 61.6% | 1 |
| Oct 2025 | MoneyGram | 3.4M | 22.6% | 2 |
| Oct 2025 | Remitly | 1.2M | 8.2% | 3 |
| Oct 2025 | Wise | 759K | 5.1% | 4 |
| Oct 2025 | Xoom | 301K | 2% | 5 |
| Oct 2025 | WorldRemit | 74K | 0.5% | 6 |
| Nov 2025 | Western Union | 9.1M | 61.9% | 1 |
| Nov 2025 | MoneyGram | 3.4M | 22.7% | 2 |
| Nov 2025 | Remitly | 1.2M | 8.3% | 3 |
| Nov 2025 | Wise | 747K | 5.1% | 4 |
| Nov 2025 | Xoom | 246K | 1.7% | 5 |
| Nov 2025 | WorldRemit | 60.5K | 0.41% | 6 |
| Dec 2025 | Western Union | 11.1M | 63.2% | 1 |
| Dec 2025 | MoneyGram | 4.1M | 23.3% | 2 |
| Dec 2025 | Remitly | 1.2M | 6.9% | 3 |
| Dec 2025 | Wise | 778K | 4.4% | 4 |
| Dec 2025 | Xoom | 301K | 1.7% | 5 |
| Dec 2025 | WorldRemit | 74K | 0.42% | 6 |
| Jan 2026 | Western Union | 11.1M | 63.2% | 1 |
| Jan 2026 | MoneyGram | 4.1M | 23.3% | 2 |
| Jan 2026 | Remitly | 1.2M | 6.9% | 3 |
| Jan 2026 | Wise | 857K | 4.9% | 4 |
| Jan 2026 | Xoom | 246K | 1.4% | 5 |
| Jan 2026 | WorldRemit | 60.5K | 0.34% | 6 |
| Feb 2026 | Western Union | 11.1M | 64.3% | 1 |
| Feb 2026 | MoneyGram | 4.1M | 23.7% | 2 |
| Feb 2026 | Remitly | 1M | 5.8% | 3 |
| Feb 2026 | Wise | 760K | 4.4% | 4 |
| Feb 2026 | Xoom | 246K | 1.4% | 5 |
| Feb 2026 | WorldRemit | 60.5K | 0.35% | 6 |
| Mar 2026 | Western Union | 11.1M | 63.2% | 1 |
| Mar 2026 | MoneyGram | 4.1M | 23.3% | 2 |
| Mar 2026 | Remitly | 1.2M | 6.9% | 3 |
| Mar 2026 | Wise | 805K | 4.6% | 4 |
| Mar 2026 | Xoom | 301K | 1.7% | 5 |
| Mar 2026 | WorldRemit | 60.5K | 0.34% | 6 |
| Apr 2026 | Western Union | 11.1M | 66.1% | 1 |
| Apr 2026 | MoneyGram | 3.4M | 20% | 2 |
| Apr 2026 | Remitly | 1.2M | 7.3% | 3 |
| Apr 2026 | Wise | 820K | 4.9% | 4 |
| Apr 2026 | Xoom | 246K | 1.5% | 5 |
| Apr 2026 | WorldRemit | 49.5K | 0.29% | 6 |
| May 2026 | Western Union | 11.1M | 66.1% | 1 |
| May 2026 | MoneyGram | 3.4M | 20% | 2 |
| May 2026 | Remitly | 1.2M | 7.3% | 3 |
| May 2026 | Wise | 817K | 4.9% | 4 |
| May 2026 | Xoom | 246K | 1.5% | 5 |
| May 2026 | WorldRemit | 49.5K | 0.29% | 6 |
| Jun 2026 | Western Union | 9.1M | 62.6% | 1 |
| Jun 2026 | MoneyGram | 3.4M | 22.9% | 2 |
| Jun 2026 | Remitly | 1M | 6.8% | 3 |
| Jun 2026 | Wise | 815K | 5.6% | 4 |
| Jun 2026 | Xoom | 246K | 1.7% | 5 |
| Jun 2026 | WorldRemit | 49.5K | 0.34% | 6 |
| Jul 2026 | Western Union | 11.1M | 67.1% | 1 |
| Jul 2026 | MoneyGram | 3.4M | 20.3% | 2 |
| Jul 2026 | Remitly | 1M | 6% | 3 |
| Jul 2026 | Wise | 795K | 4.8% | 4 |
| Jul 2026 | Xoom | 246K | 1.5% | 5 |
| Jul 2026 | WorldRemit | 40.5K | 0.24% | 6 |
| Aug 2026 | Western Union | 11.1M | 63.2% | 1 |
| Aug 2026 | MoneyGram | 4.1M | 23.3% | 2 |
| Aug 2026 | Remitly | 1.2M | 6.9% | 3 |
| Aug 2026 | Wise | 874K | 5% | 4 |
| Aug 2026 | Xoom | 246K | 1.4% | 5 |
| Aug 2026 | WorldRemit | 40.5K | 0.23% | 6 |
| Sep 2026 | MoneyGram | — | — | — |
| Sep 2026 | Remitly | — | — | — |
| Sep 2026 | Western Union | — | — | — |
| Sep 2026 | Wise | — | — | — |
| Sep 2026 | WorldRemit | — | — | — |
| Sep 2026 | Xoom | — | — | — |

## What is being compared

- **MoneyGram**: Measured on the search term “moneygram”.
- **Remitly**: Measured on the search term “remitly”.
- **Western Union**: Measured on the search term “western union”.
- **Wise**: Measured on the search terms “send money wise”, “send money with wise”, “transfer wise account”, “transfer wise app”, “TransferWise”, “transferwise account”, “transferwise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise account”, “wise app”, “wise app money transfer”, “wise bank”, “wise banking app”, “wise business”, “wise business account”, “wise card”, “wise com”, “wise debit card”, “wise international bank transfer”, “wise international payments”, “wise money transfer”, “wise money transfer app”, “wise money transfer service”, “wise multi currency account”, “wise remittance”, “wise transfer”, “wise transfer money”, “wise transferwise”, “wise travel card” and “wise.com”, summed into one figure.
- **WorldRemit**: Measured on the search term “worldremit”.
- **Xoom**: Measured on the search term “xoom”.

- [MoneyGram](/demand/global-en/brands/moneygram)
- [Remitly](/demand/global-en/brands/remitly)
- [Western Union](/demand/global-en/brands/western-union)
- [Wise](/demand/global-en/brands/wise)
- [WorldRemit](/demand/global-en/brands/worldremit)
- [Xoom](/demand/global-en/brands/xoom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among remittance services worldwide?

In August 2026, Western Union was the most searched among remittance services worldwide, with an estimated 11.1M branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Remittance services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/remittance-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/remittance-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.