---
title: "Release automation tools: Which are searched most?"
description: "Compare the release automation tools engineering teams rely on. Share of Search among Harness, Spinnaker, Argo CD, LaunchDarkly, Octopus Deploy and Codefresh, the release automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/release-automation-tools"
publisher: "Brandwave"
---

# Release automation tools: Which are searched most?

Compare the release automation tools engineering teams rely on. Share of Search among Harness, Spinnaker, Argo CD, LaunchDarkly, Octopus Deploy and Codefresh, the release automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Release automation tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Harness, 68.7%

## Which brand is most popular in search among release automation tools worldwide?

- In August 2026, Harness was the most searched among release automation tools worldwide, with an estimated 550K branded searches and 68.7% estimated Share of Search within this set.
- Spinnaker is in 2nd place, 51.8 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Harness’ estimated Share of Search among release automation tools worldwide increased from 60.7% to 68.7%.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide increased from 14.9% to 16.9%.
- Across the 11 months ending August 2026, Argo CD’s estimated Share of Search among release automation tools worldwide decreased from 13.6% to 9%.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among release automation tools worldwide decreased from 8.4% to 4.4%.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide decreased from 2% to 1%.
- Across the 11 months ending August 2026, Harness’ estimated Share of Search among release automation tools worldwide peaked at 68.7% in August 2026 and was lowest at 60.1% in January 2026.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide peaked at 19% in July 2026 and was lowest at 13.4% in March 2026.
- Across the 11 months ending August 2026, Argo CD’s estimated Share of Search among release automation tools worldwide peaked at 14.1% in November 2025 and was lowest at 9% in August 2026.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide peaked at 2% in October 2025 and was lowest at 0.93% in July 2026.
- Across the 11 months ending August 2026, Codefresh held steady: its estimated Share of Search among release automation tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Harness vs Spinnaker: compare search popularity](/demand/global-en/compare/harness-vs-spinnaker): 68.7% against 16.9% Share of Search.
- [Harness vs Argo CD: compare search popularity](/demand/global-en/compare/argo-vs-harness): 68.7% against 9% Share of Search.
- [Harness vs LaunchDarkly: compare search popularity](/demand/global-en/compare/harness-vs-launchdarkly): 68.7% against 4.4% Share of Search.
- [Spinnaker vs Argo CD: compare search popularity](/demand/global-en/compare/argo-vs-spinnaker): 16.9% against 9% Share of Search.
- [Spinnaker vs LaunchDarkly: compare search popularity](/demand/global-en/compare/launchdarkly-vs-spinnaker): 16.9% against 4.4% Share of Search.
- [Argo CD vs LaunchDarkly: compare search popularity](/demand/global-en/compare/argo-vs-launchdarkly): 9% against 4.4% Share of Search.

## How did search popularity change for release automation tools worldwide in August 2026?

- In August 2026, Harness gained estimated Share of Search among release automation tools worldwide, from 63.4% to 68.7%.
- In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 19% to 16.9%.
- In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.4% to 4.4%.
- In August 2026, Argo CD lost estimated Share of Search among release automation tools worldwide, from 10.1% to 9%.
- Estimated monthly branded searches for Codefresh worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harness | 68.7% | 550K | +22.2% | Harness |
| 2 | Spinnaker | 16.9% | 135K | 0.0% | Spinnaker |
| 3 | Argo CD | 9% | 71.7K | 0.0% | Intuit |
| 4 | LaunchDarkly | 4.4% | 35.3K | -22.4% | LaunchDarkly |
| 5 | Octopus Deploy | 1% | 8.1K | +22.7% | Octopus Deploy |
| 6 | Codefresh | 0.12% | 1K | -23.1% | Codefresh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harness | 368K | 60.7% | 1 |
| Oct 2025 | Spinnaker | 90.5K | 14.9% | 2 |
| Oct 2025 | Argo CD | 82.7K | 13.6% | 3 |
| Oct 2025 | LaunchDarkly | 50.8K | 8.4% | 4 |
| Oct 2025 | Octopus Deploy | 12.1K | 2% | 5 |
| Oct 2025 | Codefresh | 1.9K | 0.31% | 6 |
| Nov 2025 | Harness | 368K | 62.7% | 1 |
| Nov 2025 | Spinnaker | 90.5K | 15.4% | 2 |
| Nov 2025 | Argo CD | 82.7K | 14.1% | 3 |
| Nov 2025 | LaunchDarkly | 34.3K | 5.8% | 4 |
| Nov 2025 | Octopus Deploy | 9.9K | 1.7% | 5 |
| Nov 2025 | Codefresh | 1.6K | 0.27% | 6 |
| Dec 2025 | Harness | 368K | 64.7% | 1 |
| Dec 2025 | Spinnaker | 90.5K | 15.9% | 2 |
| Dec 2025 | Argo CD | 67.6K | 11.9% | 3 |
| Dec 2025 | LaunchDarkly | 34.3K | 6% | 4 |
| Dec 2025 | Octopus Deploy | 6.6K | 1.2% | 5 |
| Dec 2025 | Codefresh | 1.6K | 0.28% | 6 |
| Jan 2026 | Harness | 368K | 60.1% | 1 |
| Jan 2026 | Spinnaker | 110K | 18% | 2 |
| Jan 2026 | Argo CD | 82.7K | 13.5% | 3 |
| Jan 2026 | LaunchDarkly | 41.8K | 6.8% | 4 |
| Jan 2026 | Octopus Deploy | 8.1K | 1.3% | 5 |
| Jan 2026 | Codefresh | 1.6K | 0.26% | 6 |
| Feb 2026 | Harness | 368K | 62% | 1 |
| Feb 2026 | Spinnaker | 90.5K | 15.2% | 2 |
| Feb 2026 | Argo CD | 82.7K | 13.9% | 3 |
| Feb 2026 | LaunchDarkly | 42.6K | 7.2% | 4 |
| Feb 2026 | Octopus Deploy | 8.1K | 1.4% | 5 |
| Feb 2026 | Codefresh | 1.6K | 0.27% | 6 |
| Mar 2026 | Harness | 450K | 66.4% | 1 |
| Mar 2026 | Spinnaker | 90.5K | 13.4% | 2 |
| Mar 2026 | Argo CD | 82.7K | 12.2% | 3 |
| Mar 2026 | LaunchDarkly | 42.6K | 6.3% | 4 |
| Mar 2026 | Octopus Deploy | 9.9K | 1.5% | 5 |
| Mar 2026 | Codefresh | 1.6K | 0.24% | 6 |
| Apr 2026 | Harness | 450K | 66.6% | 1 |
| Apr 2026 | Spinnaker | 90.5K | 13.4% | 2 |
| Apr 2026 | Argo CD | 82.7K | 12.2% | 3 |
| Apr 2026 | LaunchDarkly | 42.8K | 6.3% | 4 |
| Apr 2026 | Octopus Deploy | 8.1K | 1.2% | 5 |
| Apr 2026 | Codefresh | 1.6K | 0.24% | 6 |
| May 2026 | Harness | 450K | 65.3% | 1 |
| May 2026 | Spinnaker | 110K | 16% | 2 |
| May 2026 | Argo CD | 82.7K | 12% | 3 |
| May 2026 | LaunchDarkly | 36.6K | 5.3% | 4 |
| May 2026 | Octopus Deploy | 8.1K | 1.2% | 5 |
| May 2026 | Codefresh | 1.3K | 0.19% | 6 |
| Jun 2026 | Harness | 450K | 64.6% | 1 |
| Jun 2026 | Spinnaker | 110K | 15.8% | 2 |
| Jun 2026 | Argo CD | 82.7K | 11.9% | 3 |
| Jun 2026 | LaunchDarkly | 44.7K | 6.4% | 4 |
| Jun 2026 | Octopus Deploy | 8.1K | 1.2% | 5 |
| Jun 2026 | Codefresh | 1.3K | 0.19% | 6 |
| Jul 2026 | Harness | 450K | 63.4% | 1 |
| Jul 2026 | Spinnaker | 135K | 19% | 2 |
| Jul 2026 | Argo CD | 71.7K | 10.1% | 3 |
| Jul 2026 | LaunchDarkly | 45.5K | 6.4% | 4 |
| Jul 2026 | Octopus Deploy | 6.6K | 0.93% | 5 |
| Jul 2026 | Codefresh | 1.3K | 0.18% | 6 |
| Aug 2026 | Harness | 550K | 68.7% | 1 |
| Aug 2026 | Spinnaker | 135K | 16.9% | 2 |
| Aug 2026 | Argo CD | 71.7K | 9% | 3 |
| Aug 2026 | LaunchDarkly | 35.3K | 4.4% | 4 |
| Aug 2026 | Octopus Deploy | 8.1K | 1% | 5 |
| Aug 2026 | Codefresh | 1K | 0.12% | 6 |
| Sep 2026 | Argo CD | — | — | — |
| Sep 2026 | Codefresh | — | — | — |
| Sep 2026 | Harness | — | — | — |
| Sep 2026 | LaunchDarkly | — | — | — |
| Sep 2026 | Octopus Deploy | — | — | — |
| Sep 2026 | Spinnaker | — | — | — |

## What is being compared

- **Argo CD**: Measured on the search terms “argo cd” and “argocd”, summed into one figure.
- **Codefresh**: Measured on the search term “codefresh”.
- **Harness**: Measured on the search term “harness”.
- **LaunchDarkly**: Measured on the search terms “feature flags launchdarkly”, “launchdarkly”, “launchdarkly app”, “launchdarkly com”, “launchdarkly feature flags” and “launchdarkly software”, summed into one figure.
- **Octopus Deploy**: Measured on the search term “octopus deploy”.
- **Spinnaker**: Measured on the search term “spinnaker”.

- [Argo CD](/demand/global-en/brands/argo)
- [Codefresh](/demand/global-en/brands/codefresh)
- [Harness](/demand/global-en/brands/harness)
- [LaunchDarkly](/demand/global-en/brands/launchdarkly)
- [Octopus Deploy](/demand/global-en/brands/octopus-deploy)
- [Spinnaker](/demand/global-en/brands/spinnaker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among release automation tools worldwide?

In August 2026, Harness was the most searched among release automation tools worldwide, with an estimated 550K branded searches and 68.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Release automation tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/release-automation-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/release-automation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.