---
title: "Refurbished electronics marketplaces: Which are searched most?"
description: "Compare the marketplaces people buy refurbished phones and electronics from or sell old devices to. Share of Search among Back Market, musicMagpie, Swappa, Reebelo and Decluttr, the refurbished electronics marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/refurbished-electronics-marketplaces"
publisher: "Brandwave"
---

# Refurbished electronics marketplaces: Which are searched most?

Compare the marketplaces people buy refurbished phones and electronics from or sell old devices to. Share of Search among Back Market, musicMagpie, Swappa, Reebelo and Decluttr, the refurbished electronics marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Refurbished electronics marketplaces
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Back Market, 87.4%

## Which brand is most popular in search among refurbished electronics marketplaces worldwide?

- In September 2026, Back Market was the most searched among refurbished electronics marketplaces worldwide, with an estimated 5M branded searches, 87.4% of all searches for the five we track.
- musicMagpie is in 2nd place, 82.2 percentage points behind at 5.3%.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide decreased from 88.7% to 87.4%.
- Across the 12 months ending September 2026, musicMagpie’s share of searches among refurbished electronics marketplaces worldwide increased from 4.4% to 5.3%.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide increased from 4.4% to 5.3%.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide peaked at 89.5% in November 2025 and was lowest at 85.6% in March 2026.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide peaked at 6.3% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Reebelo and Decluttr held steady: their share of searches among refurbished electronics marketplaces worldwide each moved less than 0.5 percentage points.

## Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Back Market was mentioned most often, in four of the five answers. Back Market was recommended most often, coming first in all three answers that gave a list. Reebelo was second, and Swappa was third. musicMagpie, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Back Market | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Reebelo | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Swappa | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| musicMagpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Decluttr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about refurbished electronics marketplaces

- Asked ChatGPT "Where should I buy a refurbished phone?": 1. Back Market
- Asked ChatGPT "What are the best sites for refurbished electronics?": 1. Back Market, 2. Swappa
- Asked ChatGPT "What's the best place to sell my old phone for cash?": named none of the brands we track
- Searched Google, AI Overview "refurbished iphone": 1. Back Market, 2. Reebelo, 3. Swappa
- Searched Google, AI Overview "refurbished phones": 1. Back Market, 2. Reebelo

Not named in any answer: musicMagpie and Decluttr.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Back Market vs musicMagpie: compare search popularity](/demand/global-en/compare/back-market-vs-musicmagpie): 87.4% against 5.3% Share of Search.
- [Back Market vs Swappa: compare search popularity](/demand/global-en/compare/back-market-vs-swappa): 87.4% against 5.3% Share of Search.
- [musicMagpie vs Swappa: compare search popularity](/demand/global-en/compare/musicmagpie-vs-swappa): 5.3% Share of Search each.

## How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?

- In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.
- In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%.
- Estimated monthly branded searches for musicMagpie worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Decluttr worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Reebelo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Back Market | 87.4% | 5M | 0.0% | Back Market |
| 2 | musicMagpie | 5.3% | 301K | 0.0% | musicMagpie |
| 3 | Swappa | 5.3% | 301K | +22.4% | Swappa |
| 4 | Reebelo | 1.9% | 110K | 0.0% | Reebelo |
| 5 | Decluttr | 0.12% | 6.6K | 0.0% | Decluttr |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Back Market | 5M | 88.7% | 1 |
| Oct 2025 | musicMagpie | 246K | 4.4% | 2 |
| Oct 2025 | Swappa | 246K | 4.4% | 3 |
| Oct 2025 | Reebelo | 135K | 2.4% | 4 |
| Oct 2025 | Decluttr | 9.9K | 0.18% | 5 |
| Nov 2025 | Back Market | 6.1M | 89.5% | 1 |
| Nov 2025 | musicMagpie | 301K | 4.4% | 2 |
| Nov 2025 | Swappa | 246K | 3.6% | 3 |
| Nov 2025 | Reebelo | 165K | 2.4% | 4 |
| Nov 2025 | Decluttr | 8.1K | 0.12% | 5 |
| Dec 2025 | Back Market | 5M | 88.7% | 1 |
| Dec 2025 | musicMagpie | 246K | 4.4% | 2 |
| Dec 2025 | Swappa | 246K | 4.4% | 3 |
| Dec 2025 | Reebelo | 135K | 2.4% | 4 |
| Dec 2025 | Decluttr | 8.1K | 0.14% | 5 |
| Jan 2026 | Back Market | 5M | 87.9% | 1 |
| Jan 2026 | Swappa | 301K | 5.3% | 2 |
| Jan 2026 | musicMagpie | 246K | 4.3% | 3 |
| Jan 2026 | Reebelo | 135K | 2.4% | 4 |
| Jan 2026 | Decluttr | 8.1K | 0.14% | 5 |
| Feb 2026 | Back Market | 4.1M | 86.6% | 1 |
| Feb 2026 | musicMagpie | 246K | 5.2% | 2 |
| Feb 2026 | Swappa | 246K | 5.2% | 3 |
| Feb 2026 | Reebelo | 135K | 2.9% | 4 |
| Feb 2026 | Decluttr | 6.6K | 0.14% | 5 |
| Mar 2026 | Back Market | 4.1M | 85.6% | 1 |
| Mar 2026 | Swappa | 301K | 6.3% | 2 |
| Mar 2026 | musicMagpie | 246K | 5.1% | 3 |
| Mar 2026 | Reebelo | 135K | 2.8% | 4 |
| Mar 2026 | Decluttr | 8.1K | 0.17% | 5 |
| Apr 2026 | Back Market | 4.1M | 87% | 1 |
| Apr 2026 | musicMagpie | 246K | 5.2% | 2 |
| Apr 2026 | Swappa | 246K | 5.2% | 3 |
| Apr 2026 | Reebelo | 110K | 2.3% | 4 |
| Apr 2026 | Decluttr | 8.1K | 0.17% | 5 |
| May 2026 | Back Market | 4.1M | 86.6% | 1 |
| May 2026 | musicMagpie | 246K | 5.2% | 2 |
| May 2026 | Swappa | 246K | 5.2% | 3 |
| May 2026 | Reebelo | 135K | 2.9% | 4 |
| May 2026 | Decluttr | 8.1K | 0.17% | 5 |
| Jun 2026 | Back Market | 4.1M | 87% | 1 |
| Jun 2026 | musicMagpie | 246K | 5.2% | 2 |
| Jun 2026 | Swappa | 246K | 5.2% | 3 |
| Jun 2026 | Reebelo | 110K | 2.3% | 4 |
| Jun 2026 | Decluttr | 8.1K | 0.17% | 5 |
| Jul 2026 | Back Market | 4.1M | 87% | 1 |
| Jul 2026 | musicMagpie | 246K | 5.2% | 2 |
| Jul 2026 | Swappa | 246K | 5.2% | 3 |
| Jul 2026 | Reebelo | 110K | 2.3% | 4 |
| Jul 2026 | Decluttr | 6.6K | 0.14% | 5 |
| Aug 2026 | Back Market | 5M | 88.3% | 1 |
| Aug 2026 | musicMagpie | 301K | 5.3% | 2 |
| Aug 2026 | Swappa | 246K | 4.3% | 3 |
| Aug 2026 | Reebelo | 110K | 1.9% | 4 |
| Aug 2026 | Decluttr | 6.6K | 0.12% | 5 |
| Sep 2026 | Back Market | 5M | 87.4% | 1 |
| Sep 2026 | musicMagpie | 301K | 5.3% | 2 |
| Sep 2026 | Swappa | 301K | 5.3% | 3 |
| Sep 2026 | Reebelo | 110K | 1.9% | 4 |
| Sep 2026 | Decluttr | 6.6K | 0.12% | 5 |

## What is being compared

- **Back Market**: Measured on the search terms “back market” and “backmarket”, summed into one figure.
- **Decluttr**: Measured on the search term “decluttr”.
- **musicMagpie**: Measured on the search terms “music magpie” and “musicmagpie”, summed into one figure.
- **Reebelo**: Measured on the search term “reebelo”.
- **Swappa**: Measured on the search term “swappa”.

- [Back Market](/demand/global-en/brands/back-market)
- [Decluttr](/demand/global-en/brands/decluttr)
- [musicMagpie](/demand/global-en/brands/musicmagpie)
- [Reebelo](/demand/global-en/brands/reebelo)
- [Swappa](/demand/global-en/brands/swappa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among refurbished electronics marketplaces worldwide?

In September 2026, Back Market was the most searched among refurbished electronics marketplaces worldwide, with an estimated 5M branded searches, 87.4% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Refurbished electronics marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/refurbished-electronics-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refurbished-electronics-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.