---
title: "Refrigerator double door brands: Which are searched most?"
description: "Compare the refrigerator double door brands people buy. Share of Search among Whirlpool, Haier, LG, Samsung and Bosch, the refrigerator double door brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/refrigerator-double-door-brands"
publisher: "Brandwave"
---

# Refrigerator double door brands: Which are searched most?

Compare the refrigerator double door brands people buy. Share of Search among Whirlpool, Haier, LG, Samsung and Bosch, the refrigerator double door brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Refrigerator double door brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Whirlpool, 42.6%

## Which brand is most popular in search among refrigerator double door brands worldwide?

- In September 2026, Whirlpool was the most searched among refrigerator double door brands worldwide, with an estimated 1.1M branded searches and 42.6% estimated Share of Search within this set.
- Haier is in 2nd place, 23.3 percentage points behind at 19.3% Share of Search.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among refrigerator double door brands worldwide decreased from 14.8% to 14.2%.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among refrigerator double door brands worldwide peaked at 44.5% in July 2026 and was lowest at 38.3% in March 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among refrigerator double door brands worldwide peaked at 23.8% in December 2025 and was lowest at 17.8% in August 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among refrigerator double door brands worldwide peaked at 22% in March 2026 and was lowest at 15.2% in April 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among refrigerator double door brands worldwide peaked at 15.7% in August 2026 and was lowest at 12.4% in April 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among refrigerator double door brands worldwide peaked at 7.6% in August 2026 and was lowest at 5.5% in February 2026.
- Across the 12 months ending September 2026, Whirlpool, Haier, LG and Bosch held steady: their estimated Share of Search among refrigerator double door brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Whirlpool vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-whirlpool): 42.6% against 19.3% Share of Search.
- [Whirlpool vs LG: compare search popularity](/demand/global-en/compare/lg-vs-whirlpool): 42.6% against 17.2% Share of Search.
- [Whirlpool vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-whirlpool): 42.6% against 14.2% Share of Search.
- [Whirlpool vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-whirlpool): 42.6% against 6.8% Share of Search.
- [Haier vs LG: compare search popularity](/demand/global-en/compare/haier-vs-lg): 19.3% against 17.2% Share of Search.
- [Haier vs Samsung: compare search popularity](/demand/global-en/compare/haier-vs-samsung): 19.3% against 14.2% Share of Search.
- [Haier vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-haier): 19.3% against 6.8% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 17.2% against 14.2% Share of Search.
- [LG vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-lg): 17.2% against 6.8% Share of Search.
- [Samsung vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-samsung): 14.2% against 6.8% Share of Search.

## How did search popularity change for refrigerator double door brands worldwide in September 2026?

- In September 2026, Haier overtook LG to rank 2nd among refrigerator double door brands worldwide, with 19.3% estimated Share of Search.
- In September 2026, Whirlpool gained estimated Share of Search among refrigerator double door brands worldwide, from 39.8% to 42.6%.
- In September 2026, LG lost estimated Share of Search among refrigerator double door brands worldwide, from 19.1% to 17.2%.
- In September 2026, Samsung lost estimated Share of Search among refrigerator double door brands worldwide, from 15.7% to 14.2%.
- In September 2026, Bosch lost estimated Share of Search among refrigerator double door brands worldwide, from 7.6% to 6.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whirlpool | 42.6% | 1.1M | -1.3% | Whirlpool |
| 2 | Haier | 19.3% | 478K | 0.0% | Haier |
| 3 | LG | 17.2% | 427K | -16.8% | LG |
| 4 | Samsung | 14.2% | 352K | -16.6% | Samsung |
| 5 | Bosch | 6.8% | 169K | -17.6% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whirlpool | 1.3M | 42.1% | 1 |
| Oct 2025 | Haier | 585K | 19.2% | 2 |
| Oct 2025 | LG | 522K | 17.1% | 3 |
| Oct 2025 | Samsung | 452K | 14.8% | 4 |
| Oct 2025 | Bosch | 205K | 6.7% | 5 |
| Nov 2025 | Whirlpool | 1.2M | 43.7% | 1 |
| Nov 2025 | Haier | 560K | 19.6% | 2 |
| Nov 2025 | LG | 445K | 15.6% | 3 |
| Nov 2025 | Samsung | 431K | 15.1% | 4 |
| Nov 2025 | Bosch | 169K | 5.9% | 5 |
| Dec 2025 | Whirlpool | 1.1M | 39.9% | 1 |
| Dec 2025 | Haier | 660K | 23.8% | 2 |
| Dec 2025 | LG | 440K | 15.9% | 3 |
| Dec 2025 | Samsung | 397K | 14.3% | 4 |
| Dec 2025 | Bosch | 169K | 6.1% | 5 |
| Jan 2026 | Whirlpool | 1.3M | 43.4% | 1 |
| Jan 2026 | Haier | 585K | 19.8% | 2 |
| Jan 2026 | LG | 522K | 17.7% | 3 |
| Jan 2026 | Samsung | 397K | 13.4% | 4 |
| Jan 2026 | Bosch | 169K | 5.7% | 5 |
| Feb 2026 | Whirlpool | 1M | 40.8% | 1 |
| Feb 2026 | LG | 513K | 20.1% | 2 |
| Feb 2026 | Haier | 478K | 18.8% | 3 |
| Feb 2026 | Samsung | 377K | 14.8% | 4 |
| Feb 2026 | Bosch | 139K | 5.5% | 5 |
| Mar 2026 | Whirlpool | 1.1M | 38.3% | 1 |
| Mar 2026 | LG | 613K | 22% | 2 |
| Mar 2026 | Haier | 560K | 20.1% | 3 |
| Mar 2026 | Samsung | 377K | 13.5% | 4 |
| Mar 2026 | Bosch | 169K | 6.1% | 5 |
| Apr 2026 | Whirlpool | 1.2M | 43.3% | 1 |
| Apr 2026 | Haier | 660K | 23.2% | 2 |
| Apr 2026 | LG | 431K | 15.2% | 3 |
| Apr 2026 | Samsung | 352K | 12.4% | 4 |
| Apr 2026 | Bosch | 169K | 6% | 5 |
| May 2026 | Whirlpool | 1.2M | 42.7% | 1 |
| May 2026 | Haier | 660K | 23.5% | 2 |
| May 2026 | LG | 431K | 15.3% | 3 |
| May 2026 | Samsung | 352K | 12.5% | 4 |
| May 2026 | Bosch | 169K | 6% | 5 |
| Jun 2026 | Whirlpool | 1.2M | 42.7% | 1 |
| Jun 2026 | Haier | 660K | 23.5% | 2 |
| Jun 2026 | LG | 431K | 15.3% | 3 |
| Jun 2026 | Samsung | 352K | 12.5% | 4 |
| Jun 2026 | Bosch | 169K | 6% | 5 |
| Jul 2026 | Whirlpool | 1.2M | 44.5% | 1 |
| Jul 2026 | Haier | 560K | 20.2% | 2 |
| Jul 2026 | LG | 431K | 15.6% | 3 |
| Jul 2026 | Samsung | 377K | 13.6% | 4 |
| Jul 2026 | Bosch | 169K | 6.1% | 5 |
| Aug 2026 | Whirlpool | 1.1M | 39.8% | 1 |
| Aug 2026 | LG | 513K | 19.1% | 2 |
| Aug 2026 | Haier | 478K | 17.8% | 3 |
| Aug 2026 | Samsung | 422K | 15.7% | 4 |
| Aug 2026 | Bosch | 205K | 7.6% | 5 |
| Sep 2026 | Whirlpool | 1.1M | 42.6% | 1 |
| Sep 2026 | Haier | 478K | 19.3% | 2 |
| Sep 2026 | LG | 427K | 17.2% | 3 |
| Sep 2026 | Samsung | 352K | 14.2% | 4 |
| Sep 2026 | Bosch | 169K | 6.8% | 5 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure.
- **Haier**: Measured on the search terms “haier” and “haier washer”, summed into one figure.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [Bosch](/demand/global-en/brands/bosch)
- [Haier](/demand/global-en/brands/haier)
- [LG](/demand/global-en/brands/lg)
- [Samsung](/demand/global-en/brands/samsung)
- [Whirlpool](/demand/global-en/brands/whirlpool)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among refrigerator double door brands worldwide?

In September 2026, Whirlpool was the most searched among refrigerator double door brands worldwide, with an estimated 1.1M branded searches and 42.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Refrigerator double door brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/refrigerator-double-door-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refrigerator-double-door-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.