---
title: "Fisher & Paykel vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/refrigerator-brands/compare/fisher-and-paykel-vs-samsung"
publisher: "Brandwave"
---

# Fisher & Paykel vs Samsung: Which is more popular by branded search?

Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and Samsung
- **Competitive set**: Refrigerator brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher & Paykel Share of Search**: 0.01%
- **Samsung Share of Search**: 33.7%

## Which is more popular in search, Fisher & Paykel or Samsung?

- In August 2026, Samsung had more branded searches than Fisher & Paykel among refrigerator brands worldwide. Samsung was estimated to have 422K branded searches compared to Fisher & Paykel’s 170, and held a 33.7% Share of Search versus Fisher & Paykel’s 0.01%.
- Samsung was ahead of Fisher & Paykel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among refrigerator brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 170.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide moved from 34.3% to 33.7%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for refrigerator brands worldwide in August 2026?

- In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 34.6% to 33.7%.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 0.01% | 5 | 452K | 34.3% | 2 |
| Nov 2025 | 170 | 0.01% | 5 | 431K | 36.4% | 2 |
| Dec 2025 | 140 | 0.01% | 5 | 397K | 35.5% | 2 |
| Jan 2026 | 170 | 0.01% | 5 | 397K | 33% | 2 |
| Feb 2026 | 140 | 0.01% | 5 | 377K | 33% | 2 |
| Mar 2026 | 170 | 0.01% | 5 | 377K | 29.6% | 2 |
| Apr 2026 | 140 | 0.01% | 5 | 352K | 33.1% | 2 |
| May 2026 | 170 | 0.02% | 5 | 352K | 33.1% | 2 |
| Jun 2026 | 170 | 0.02% | 5 | 352K | 33.1% | 2 |
| Jul 2026 | 170 | 0.02% | 5 | 377K | 34.6% | 2 |
| Aug 2026 | 170 | 0.01% | 5 | 422K | 33.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search term “fisherpaykel com”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All refrigerator brands worldwide](/demand/global-en/categories/refrigerator-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher & Paykel or Samsung?

In August 2026, Samsung had more branded searches than Fisher & Paykel among refrigerator brands worldwide. Samsung was estimated to have 422K branded searches compared to Fisher & Paykel’s 170, and held a 33.7% Share of Search versus Fisher & Paykel’s 0.01%.

## Cite this page

Brandwave. "Fisher & Paykel vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/refrigerator-brands/compare/fisher-and-paykel-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refrigerator-brands/compare/fisher-and-paykel-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.