--- title: "Refrigerator brands: Which brands are most popular in search?" description: "Compare the fridge brands people buy. Share of Search among LG, Samsung, Bosch, Westinghouse and Fisher & Paykel, the refrigerator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/refrigerator-brands" publisher: "Brandwave" --- # Refrigerator brands: Which brands are most popular in search? Compare the fridge brands people buy. Share of Search among LG, Samsung, Bosch, Westinghouse and Fisher & Paykel, the refrigerator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Refrigerator brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: LG, 41% ## Which brand is most popular in search among refrigerator brands worldwide? - In August 2026, LG was the most searched among refrigerator brands worldwide, with an estimated 513K branded searches and 41% estimated Share of Search within this set. - Samsung is in 2nd place, 7.3 percentage points behind at 33.7% Share of Search. - Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide increased from 39.7% to 41%. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide decreased from 34.3% to 33.7%. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among refrigerator brands worldwide increased from 15.8% to 16.5%. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among refrigerator brands worldwide decreased from 10.3% to 8.8%. - Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide peaked at 48.2% in March 2026 and was lowest at 37.6% in November 2025. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide peaked at 36.4% in November 2025 and was lowest at 29.6% in March 2026. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among refrigerator brands worldwide peaked at 16.5% in August 2026 and was lowest at 12.4% in February 2026. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among refrigerator brands worldwide peaked at 11.4% in November 2025 and was lowest at 8.7% in March 2026. - Across the 11 months ending August 2026, Fisher & Paykel held steady: its estimated Share of Search among refrigerator brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 41% against 33.7% Share of Search. - [LG vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-lg): 41% against 16.5% Share of Search. - [LG vs Westinghouse: compare search popularity](/demand/global-en/compare/lg-vs-westinghouse): 41% against 8.8% Share of Search. - [Samsung vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-samsung): 33.7% against 16.5% Share of Search. - [Samsung vs Westinghouse: compare search popularity](/demand/global-en/compare/samsung-vs-westinghouse): 33.7% against 8.8% Share of Search. - [Bosch vs Westinghouse: compare search popularity](/demand/global-en/compare/bosch-vs-westinghouse): 16.5% against 8.8% Share of Search. ## How did search popularity change for refrigerator brands worldwide in August 2026? - In August 2026, LG gained estimated Share of Search among refrigerator brands worldwide, from 39.6% to 41%. - In August 2026, Bosch gained estimated Share of Search among refrigerator brands worldwide, from 15.6% to 16.5%. - In August 2026, Westinghouse lost estimated Share of Search among refrigerator brands worldwide, from 10.1% to 8.8%. - In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 34.6% to 33.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LG | 41% | 513K | +19.0% | LG | | 2 | Samsung | 33.7% | 422K | +12.0% | Samsung | | 3 | Bosch | 16.5% | 206K | +21.2% | Bosch | | 4 | Westinghouse | 8.8% | 110K | 0.0% | Electrolux Group | | 5 | Fisher & Paykel | 0.01% | 170 | 0.0% | Fisher & Paykel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LG | 522K | 39.7% | 1 | | Oct 2025 | Samsung | 452K | 34.3% | 2 | | Oct 2025 | Bosch | 207K | 15.8% | 3 | | Oct 2025 | Westinghouse | 135K | 10.3% | 4 | | Oct 2025 | Fisher & Paykel | 170 | 0.01% | 5 | | Nov 2025 | LG | 445K | 37.6% | 1 | | Nov 2025 | Samsung | 431K | 36.4% | 2 | | Nov 2025 | Bosch | 171K | 14.5% | 3 | | Nov 2025 | Westinghouse | 135K | 11.4% | 4 | | Nov 2025 | Fisher & Paykel | 170 | 0.01% | 5 | | Dec 2025 | LG | 440K | 39.3% | 1 | | Dec 2025 | Samsung | 397K | 35.5% | 2 | | Dec 2025 | Bosch | 171K | 15.3% | 3 | | Dec 2025 | Westinghouse | 110K | 9.8% | 4 | | Dec 2025 | Fisher & Paykel | 140 | 0.01% | 5 | | Jan 2026 | LG | 522K | 43.5% | 1 | | Jan 2026 | Samsung | 397K | 33% | 2 | | Jan 2026 | Bosch | 172K | 14.3% | 3 | | Jan 2026 | Westinghouse | 110K | 9.2% | 4 | | Jan 2026 | Fisher & Paykel | 170 | 0.01% | 5 | | Feb 2026 | LG | 513K | 45% | 1 | | Feb 2026 | Samsung | 377K | 33% | 2 | | Feb 2026 | Bosch | 141K | 12.4% | 3 | | Feb 2026 | Westinghouse | 110K | 9.6% | 4 | | Feb 2026 | Fisher & Paykel | 140 | 0.01% | 5 | | Mar 2026 | LG | 613K | 48.2% | 1 | | Mar 2026 | Samsung | 377K | 29.6% | 2 | | Mar 2026 | Bosch | 171K | 13.5% | 3 | | Mar 2026 | Westinghouse | 110K | 8.7% | 4 | | Mar 2026 | Fisher & Paykel | 170 | 0.01% | 5 | | Apr 2026 | LG | 431K | 40.5% | 1 | | Apr 2026 | Samsung | 352K | 33.1% | 2 | | Apr 2026 | Bosch | 171K | 16.1% | 3 | | Apr 2026 | Westinghouse | 110K | 10.3% | 4 | | Apr 2026 | Fisher & Paykel | 140 | 0.01% | 5 | | May 2026 | LG | 431K | 40.5% | 1 | | May 2026 | Samsung | 352K | 33.1% | 2 | | May 2026 | Bosch | 171K | 16.1% | 3 | | May 2026 | Westinghouse | 110K | 10.3% | 4 | | May 2026 | Fisher & Paykel | 170 | 0.02% | 5 | | Jun 2026 | LG | 431K | 40.5% | 1 | | Jun 2026 | Samsung | 352K | 33.1% | 2 | | Jun 2026 | Bosch | 170K | 16% | 3 | | Jun 2026 | Westinghouse | 110K | 10.4% | 4 | | Jun 2026 | Fisher & Paykel | 170 | 0.02% | 5 | | Jul 2026 | LG | 431K | 39.6% | 1 | | Jul 2026 | Samsung | 377K | 34.6% | 2 | | Jul 2026 | Bosch | 170K | 15.6% | 3 | | Jul 2026 | Westinghouse | 110K | 10.1% | 4 | | Jul 2026 | Fisher & Paykel | 170 | 0.02% | 5 | | Aug 2026 | LG | 513K | 41% | 1 | | Aug 2026 | Samsung | 422K | 33.7% | 2 | | Aug 2026 | Bosch | 206K | 16.5% | 3 | | Aug 2026 | Westinghouse | 110K | 8.8% | 4 | | Aug 2026 | Fisher & Paykel | 170 | 0.01% | 5 | | Sep 2026 | Bosch | — | — | — | | Sep 2026 | Fisher & Paykel | — | — | — | | Sep 2026 | LG | — | — | — | | Sep 2026 | Samsung | — | — | — | | Sep 2026 | Westinghouse | — | — | — | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure. - **Fisher & Paykel**: Measured on the search term “fisherpaykel com”. - **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **Westinghouse**: Measured on the search term “westinghouse”. - [Bosch](/demand/global-en/brands/bosch) - [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel) - [LG](/demand/global-en/brands/lg) - [Samsung](/demand/global-en/brands/samsung) - [Westinghouse](/demand/global-en/brands/westinghouse) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among refrigerator brands worldwide? In August 2026, LG was the most searched among refrigerator brands worldwide, with an estimated 513K branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Refrigerator brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/refrigerator-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refrigerator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.