--- title: "Branch Basics vs Cleancult: Which is searched more?" description: "Which is more popular in search, Branch Basics or Cleancult? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands/compare/branch-basics-vs-cleancult" publisher: "Brandwave" --- # Branch Basics vs Cleancult: Which is searched more? Which is more popular in search, Branch Basics or Cleancult? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branch Basics and Cleancult - **Competitive set**: Refillable home cleaning brands - **Market**: Global - **Month measured**: Sep 2026 - **Branch Basics Share of Search**: 38.1% - **Cleancult Share of Search**: 4.1% ## Which is more popular in search, Branch Basics or Cleancult? - In September 2026, Branch Basics had more branded searches than Cleancult among refillable home cleaning brands worldwide. Branch Basics was estimated to have 41.2K branded searches compared to Cleancult’s 4.4K, and held a 38.1% Share of Search versus Cleancult’s 4.1%. - Branch Basics was ahead of Cleancult in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide moved from 43% to 38.1%, and its estimated monthly branded searches moved from 61.1K to 41.2K. - Across the 12 months ending September 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## How did search popularity change for refillable home cleaning brands worldwide in September 2026? - Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.1% in September 2026. - Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026. ## Month by month | Month | Branch Basics estimated searches | Branch Basics Share of Search | Branch Basics rank | Cleancult estimated searches | Cleancult Share of Search | Cleancult rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.1K | 43% | 2 | 5.4K | 3.8% | 4 | | Nov 2025 | 74.7K | 44% | 2 | 4.5K | 2.6% | 5 | | Dec 2025 | 61.4K | 43.5% | 2 | 4.5K | 3.2% | 5 | | Jan 2026 | 75K | 42.9% | 2 | 5.4K | 3.1% | 5 | | Feb 2026 | 50.4K | 38% | 2 | 4.4K | 3.3% | 5 | | Mar 2026 | 61.4K | 38.4% | 2 | 6.6K | 4.2% | 4 | | Apr 2026 | 61.4K | 37.9% | 2 | 5.4K | 3.3% | 5 | | May 2026 | 61.4K | 42.6% | 2 | 5.4K | 3.8% | 4 | | Jun 2026 | 50.4K | 37.9% | 2 | 4.4K | 3.3% | 5 | | Jul 2026 | 50.4K | 38.4% | 2 | 4.4K | 3.4% | 5 | | Aug 2026 | 50.4K | 37.9% | 2 | 5.4K | 4.1% | 5 | | Sep 2026 | 41.2K | 38.1% | 2 | 4.4K | 4.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Branch Basics’ and Cleancult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branch Basics**: Measured on the search terms “branch basics” and “branch basics cleaner”, summed into one figure. - **Cleancult**: Measured on the search terms “cleancult” and “cleancult cleaning products”, summed into one figure. - [Branch Basics profile](/demand/global-en/brands/branch-basics) - [Cleancult profile](/demand/global-en/brands/cleancult) - [All refillable home cleaning brands worldwide](/demand/global-en/categories/refillable-home-cleaning-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Branch Basics or Cleancult? In September 2026, Branch Basics had more branded searches than Cleancult among refillable home cleaning brands worldwide. Branch Basics was estimated to have 41.2K branded searches compared to Cleancult’s 4.4K, and held a 38.1% Share of Search versus Cleancult’s 4.1%. ## Cite this page Brandwave. "Branch Basics vs Cleancult: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands/compare/branch-basics-vs-cleancult This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands/compare/branch-basics-vs-cleancult. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.