---
title: "Refillable home cleaning brands: Which brands are most popular in search?"
description: "Compare brands that offers refillable household cleaning products. Share of Search among Blueland, Branch Basics, OceanSaver, Homethings and Cleancult, the refillable home cleaning brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands"
publisher: "Brandwave"
---

# Refillable home cleaning brands: Which brands are most popular in search?

Compare brands that offers refillable household cleaning products. Share of Search among Blueland, Branch Basics, OceanSaver, Homethings and Cleancult, the refillable home cleaning brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Refillable home cleaning brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Blueland, 47.1%

## Which brand is most popular in search among refillable home cleaning brands worldwide?

- In August 2026, Blueland was the most searched among refillable home cleaning brands worldwide, with an estimated 63.1K branded searches and 47.1% estimated Share of Search within this set.
- Branch Basics is in 2nd place, 8.6 percentage points behind at 38.4% Share of Search.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide increased from 44.1% to 47.1%.
- Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide decreased from 43.3% to 38.4%.
- Across the 11 months ending August 2026, OceanSaver’s estimated Share of Search among refillable home cleaning brands worldwide increased from 5% to 6.4%.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 48.3% in February 2026 and was lowest at 43.2% in May 2026.
- Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide peaked at 44.2% in November 2025 and was lowest at 38.4% in August 2026.
- Across the 11 months ending August 2026, OceanSaver’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 7.7% in June 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.6% in November 2025.
- Across the 11 months ending August 2026, Homethings rose from 5th to 4th among refillable home cleaning brands worldwide.
- Across the 11 months ending August 2026, Cleancult fell from 4th to 5th among refillable home cleaning brands worldwide.

## Compare search popularity between leading brands

- [Blueland vs Branch Basics: compare search popularity](/demand/global-en/compare/blueland-vs-branch-basics): 47.1% against 38.4% Share of Search.
- [Blueland vs OceanSaver: compare search popularity](/demand/global-en/compare/blueland-vs-oceansaver): 47.1% against 6.4% Share of Search.
- [Blueland vs Homethings: compare search popularity](/demand/global-en/compare/blueland-vs-homethings): 47.1% against 4.1% Share of Search.
- [Blueland vs Cleancult: compare search popularity](/demand/global-en/compare/blueland-vs-cleancult): 47.1% against 4% Share of Search.
- [Branch Basics vs OceanSaver: compare search popularity](/demand/global-en/compare/branch-basics-vs-oceansaver): 38.4% against 6.4% Share of Search.
- [Branch Basics vs Homethings: compare search popularity](/demand/global-en/compare/branch-basics-vs-homethings): 38.4% against 4.1% Share of Search.
- [Branch Basics vs Cleancult: compare search popularity](/demand/global-en/compare/branch-basics-vs-cleancult): 38.4% against 4% Share of Search.
- [OceanSaver vs Homethings: compare search popularity](/demand/global-en/compare/homethings-vs-oceansaver): 6.4% against 4.1% Share of Search.
- [OceanSaver vs Cleancult: compare search popularity](/demand/global-en/compare/cleancult-vs-oceansaver): 6.4% against 4% Share of Search.
- [Homethings vs Cleancult: compare search popularity](/demand/global-en/compare/cleancult-vs-homethings): 4.1% against 4% Share of Search.

## How did search popularity change for refillable home cleaning brands worldwide in August 2026?

- In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.
- In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%.
- Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.
- Estimated monthly branded searches for OceanSaver worldwide rose 19.3% over 11 measured months, from 7.2K to 8.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blueland | 47.1% | 63.1K | +1.2% | Blueland |
| 2 | Branch Basics | 38.4% | 51.5K | -1.2% | Branch Basics |
| 3 | OceanSaver | 6.4% | 8.6K | -1.4% | OceanSaver |
| 4 | Homethings | 4.1% | 5.4K | +0.4% | Homethings |
| 5 | Cleancult | 4% | 5.4K | +22.6% | Cleancult |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blueland | 63.2K | 44.1% | 1 |
| Oct 2025 | Branch Basics | 62.1K | 43.3% | 2 |
| Oct 2025 | OceanSaver | 7.2K | 5% | 3 |
| Oct 2025 | Cleancult | 5.5K | 3.8% | 4 |
| Oct 2025 | Homethings | 5.4K | 3.8% | 5 |
| Nov 2025 | Blueland | 77.1K | 45.1% | 1 |
| Nov 2025 | Branch Basics | 75.5K | 44.2% | 2 |
| Nov 2025 | OceanSaver | 7.1K | 4.2% | 3 |
| Nov 2025 | Homethings | 6.6K | 3.9% | 4 |
| Nov 2025 | Cleancult | 4.5K | 2.6% | 5 |
| Dec 2025 | Blueland | 63.9K | 44.9% | 1 |
| Dec 2025 | Branch Basics | 62.5K | 43.9% | 2 |
| Dec 2025 | OceanSaver | 6.1K | 4.3% | 3 |
| Dec 2025 | Homethings | 5.4K | 3.8% | 4 |
| Dec 2025 | Cleancult | 4.5K | 3.1% | 5 |
| Jan 2026 | Blueland | 80.7K | 45.7% | 1 |
| Jan 2026 | Branch Basics | 76.2K | 43.2% | 2 |
| Jan 2026 | OceanSaver | 7.5K | 4.3% | 3 |
| Jan 2026 | Homethings | 6.6K | 3.8% | 4 |
| Jan 2026 | Cleancult | 5.4K | 3.1% | 5 |
| Feb 2026 | Blueland | 65.4K | 48.3% | 1 |
| Feb 2026 | Branch Basics | 52.9K | 39.1% | 2 |
| Feb 2026 | OceanSaver | 7.2K | 5.3% | 3 |
| Feb 2026 | Homethings | 5.4K | 4% | 4 |
| Feb 2026 | Cleancult | 4.5K | 3.3% | 5 |
| Mar 2026 | Blueland | 78.1K | 47.7% | 1 |
| Mar 2026 | Branch Basics | 65.2K | 39.8% | 2 |
| Mar 2026 | OceanSaver | 7.2K | 4.4% | 3 |
| Mar 2026 | Cleancult | 6.6K | 4.1% | 4 |
| Mar 2026 | Homethings | 6.6K | 4% | 5 |
| Apr 2026 | Blueland | 78.4K | 47.4% | 1 |
| Apr 2026 | Branch Basics | 64.5K | 39% | 2 |
| Apr 2026 | OceanSaver | 10.5K | 6.4% | 3 |
| Apr 2026 | Homethings | 6.6K | 4% | 4 |
| Apr 2026 | Cleancult | 5.4K | 3.3% | 5 |
| May 2026 | Branch Basics | 64K | 43.5% | 1 |
| May 2026 | Blueland | 63.6K | 43.2% | 2 |
| May 2026 | OceanSaver | 8.6K | 5.9% | 3 |
| May 2026 | Cleancult | 5.5K | 3.7% | 4 |
| May 2026 | Homethings | 5.4K | 3.7% | 5 |
| Jun 2026 | Blueland | 62.3K | 46.3% | 1 |
| Jun 2026 | Branch Basics | 52.1K | 38.7% | 2 |
| Jun 2026 | OceanSaver | 10.4K | 7.7% | 3 |
| Jun 2026 | Homethings | 5.4K | 4% | 4 |
| Jun 2026 | Cleancult | 4.4K | 3.3% | 5 |
| Jul 2026 | Blueland | 62.4K | 46.9% | 1 |
| Jul 2026 | Branch Basics | 52.1K | 39.2% | 2 |
| Jul 2026 | OceanSaver | 8.7K | 6.6% | 3 |
| Jul 2026 | Homethings | 5.4K | 4.1% | 4 |
| Jul 2026 | Cleancult | 4.4K | 3.3% | 5 |
| Aug 2026 | Blueland | 63.1K | 47.1% | 1 |
| Aug 2026 | Branch Basics | 51.5K | 38.4% | 2 |
| Aug 2026 | OceanSaver | 8.6K | 6.4% | 3 |
| Aug 2026 | Homethings | 5.4K | 4.1% | 4 |
| Aug 2026 | Cleancult | 5.4K | 4% | 5 |
| Sep 2026 | Blueland | — | — | — |
| Sep 2026 | Branch Basics | — | — | — |
| Sep 2026 | Cleancult | — | — | — |
| Sep 2026 | Homethings | — | — | — |
| Sep 2026 | OceanSaver | — | — | — |

## What is being compared

- **Blueland**: Measured on the search terms “blueland”, “blueland cleaners”, “blueland cleaning”, “blueland cleaning products”, “blueland com”, “cleaner blueland” and “cleaning products blueland”, summed into one figure.
- **Branch Basics**: Measured on the search terms “branch basics”, “branch basics cleaner”, “branch basics cleaning products” and “branch basics com”, summed into one figure.
- **Cleancult**: Measured on the search terms “cleancult”, “cleancult cleaning products” and “cleancult com”, summed into one figure.
- **Homethings**: Measured on the search terms “gethomethings com”, “homethings” and “homethings cleaning”, summed into one figure.
- **OceanSaver**: Measured on the search terms “ocean saver”, “ocean-saver.com”, “oceansaver”, “oceansaver cleaner”, “oceansaver cleaning” and “oceansaver com”, summed into one figure.

- [Blueland](/demand/global-en/brands/blueland)
- [Branch Basics](/demand/global-en/brands/branch-basics)
- [Cleancult](/demand/global-en/brands/cleancult)
- [Homethings](/demand/global-en/brands/homethings)
- [OceanSaver](/demand/global-en/brands/oceansaver)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among refillable home cleaning brands worldwide?

In August 2026, Blueland was the most searched among refillable home cleaning brands worldwide, with an estimated 63.1K branded searches and 47.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Refillable home cleaning brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/refillable-home-cleaning-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.