---
title: "Referral marketing platforms: Which brands are most popular in search?"
description: "Compare software for customer referral programs and measurable word-of-mouth growth. Share of Search among Mention Me, Talkable, ReferralCandy, Friendbuy and Extole, the referral marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/referral-marketing-platforms"
publisher: "Brandwave"
---

# Referral marketing platforms: Which brands are most popular in search?

Compare software for customer referral programs and measurable word-of-mouth growth. Share of Search among Mention Me, Talkable, ReferralCandy, Friendbuy and Extole, the referral marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Referral marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mention Me, 48.8%

## Which brand is most popular in search among referral marketing platforms worldwide?

- In August 2026, Mention Me was the most searched among referral marketing platforms worldwide, with an estimated 5.5K branded searches and 48.8% estimated Share of Search within this set.
- Talkable is in 2nd place, 34.2 percentage points behind at 14.6% Share of Search.
- Across the 11 months ending August 2026, Mention Me’s estimated Share of Search among referral marketing platforms worldwide increased from 30.5% to 48.8%.
- Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide decreased from 20% to 14.6%.
- Across the 11 months ending August 2026, ReferralCandy’s estimated Share of Search among referral marketing platforms worldwide decreased from 24.8% to 12.5%.
- Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide increased from 8.6% to 12.2%.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide decreased from 16.1% to 12%.
- Across the 11 months ending August 2026, Mention Me’s estimated Share of Search among referral marketing platforms worldwide peaked at 75.9% in February 2026 and was lowest at 30.5% in October 2025.
- Across the 11 months ending August 2026, Talkable’s estimated Share of Search among referral marketing platforms worldwide peaked at 20% in October 2025 and was lowest at 6.5% in February 2026.
- Across the 11 months ending August 2026, ReferralCandy’s estimated Share of Search among referral marketing platforms worldwide peaked at 25.5% in December 2025 and was lowest at 8.5% in February 2026.
- Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 3.5% in February 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide peaked at 16.1% in October 2025 and was lowest at 5.6% in February 2026.
- Across the 11 months ending August 2026, Talkable rose from 3rd to 2nd among referral marketing platforms worldwide.
- Across the 11 months ending August 2026, ReferralCandy fell from 2nd to 3rd among referral marketing platforms worldwide.
- Across the 11 months ending August 2026, Friendbuy rose from 5th to 4th among referral marketing platforms worldwide.
- Across the 11 months ending August 2026, Extole fell from 4th to 5th among referral marketing platforms worldwide.

## Compare search popularity between leading brands

- [Mention Me vs Talkable: compare search popularity](/demand/global-en/compare/mention-me-vs-talkable): 48.8% against 14.6% Share of Search.
- [Mention Me vs ReferralCandy: compare search popularity](/demand/global-en/compare/mention-me-vs-referralcandy): 48.8% against 12.5% Share of Search.
- [Mention Me vs Friendbuy: compare search popularity](/demand/global-en/compare/friendbuy-vs-mention-me): 48.8% against 12.2% Share of Search.
- [Mention Me vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-mention-me): 48.8% against 12% Share of Search.
- [Talkable vs ReferralCandy: compare search popularity](/demand/global-en/compare/referralcandy-vs-talkable): 14.6% against 12.5% Share of Search.
- [Talkable vs Friendbuy: compare search popularity](/demand/global-en/compare/friendbuy-vs-talkable): 14.6% against 12.2% Share of Search.
- [Talkable vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-talkable): 14.6% against 12% Share of Search.
- [ReferralCandy vs Friendbuy: compare search popularity](/demand/global-en/compare/friendbuy-vs-referralcandy): 12.5% against 12.2% Share of Search.
- [ReferralCandy vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-referralcandy): 12.5% against 12% Share of Search.
- [Friendbuy vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-friendbuy): 12.2% against 12% Share of Search.

## How did search popularity change for referral marketing platforms worldwide in August 2026?

- In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.
- In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.
- In August 2026, Mention Me gained estimated Share of Search among referral marketing platforms worldwide, from 46.5% to 48.8%.
- In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%.
- In August 2026, ReferralCandy lost estimated Share of Search among referral marketing platforms worldwide, from 14.3% to 12.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mention Me | 48.8% | 5.5K | -0.4% | Mention Me |
| 2 | Talkable | 14.6% | 1.6K | 0.0% | Talkable |
| 3 | ReferralCandy | 12.5% | 1.4K | -17.2% | ReferralCandy |
| 4 | Friendbuy | 12.2% | 1.4K | +1.5% | Friendbuy |
| 5 | Extole | 12% | 1.3K | -17.8% | Extole |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mention Me | 3.7K | 30.5% | 1 |
| Oct 2025 | ReferralCandy | 3K | 24.8% | 2 |
| Oct 2025 | Talkable | 2.4K | 20% | 3 |
| Oct 2025 | Extole | 1.9K | 16.1% | 4 |
| Oct 2025 | Friendbuy | 1K | 8.6% | 5 |
| Nov 2025 | Mention Me | 3.7K | 34.5% | 1 |
| Nov 2025 | ReferralCandy | 2.5K | 23.1% | 2 |
| Nov 2025 | Talkable | 1.9K | 17.7% | 3 |
| Nov 2025 | Extole | 1.6K | 15% | 4 |
| Nov 2025 | Friendbuy | 1.1K | 9.7% | 5 |
| Dec 2025 | Mention Me | 3K | 30.6% | 1 |
| Dec 2025 | ReferralCandy | 2.5K | 25.5% | 2 |
| Dec 2025 | Talkable | 1.9K | 19.6% | 3 |
| Dec 2025 | Extole | 1.3K | 13.7% | 4 |
| Dec 2025 | Friendbuy | 1K | 10.6% | 5 |
| Jan 2026 | Mention Me | 5.5K | 43.6% | 1 |
| Jan 2026 | ReferralCandy | 2.5K | 19.8% | 2 |
| Jan 2026 | Talkable | 1.9K | 15.3% | 3 |
| Jan 2026 | Extole | 1.6K | 12.9% | 4 |
| Jan 2026 | Friendbuy | 1.1K | 8.3% | 5 |
| Feb 2026 | Mention Me | 22.3K | 75.9% | 1 |
| Feb 2026 | ReferralCandy | 2.5K | 8.5% | 2 |
| Feb 2026 | Talkable | 1.9K | 6.5% | 3 |
| Feb 2026 | Extole | 1.6K | 5.6% | 4 |
| Feb 2026 | Friendbuy | 1K | 3.5% | 5 |
| Mar 2026 | Mention Me | 10K | 58.4% | 1 |
| Mar 2026 | ReferralCandy | 2.5K | 14.7% | 2 |
| Mar 2026 | Talkable | 1.9K | 11.2% | 3 |
| Mar 2026 | Extole | 1.6K | 9.6% | 4 |
| Mar 2026 | Friendbuy | 1K | 6.1% | 5 |
| Apr 2026 | Mention Me | 6.7K | 50.5% | 1 |
| Apr 2026 | ReferralCandy | 2K | 14.9% | 2 |
| Apr 2026 | Talkable | 1.9K | 14.4% | 3 |
| Apr 2026 | Extole | 1.6K | 12.3% | 4 |
| Apr 2026 | Friendbuy | 1K | 7.8% | 5 |
| May 2026 | Mention Me | 6.7K | 51.4% | 1 |
| May 2026 | ReferralCandy | 2K | 15.3% | 2 |
| May 2026 | Talkable | 1.9K | 14.7% | 3 |
| May 2026 | Extole | 1.3K | 10.3% | 4 |
| May 2026 | Friendbuy | 1.1K | 8.2% | 5 |
| Jun 2026 | Mention Me | 5.5K | 46.4% | 1 |
| Jun 2026 | Talkable | 1.9K | 16.2% | 2 |
| Jun 2026 | ReferralCandy | 1.7K | 14.2% | 3 |
| Jun 2026 | Friendbuy | 1.4K | 12.1% | 4 |
| Jun 2026 | Extole | 1.3K | 11.2% | 5 |
| Jul 2026 | Mention Me | 5.5K | 46.5% | 1 |
| Jul 2026 | ReferralCandy | 1.7K | 14.3% | 2 |
| Jul 2026 | Extole | 1.6K | 13.8% | 3 |
| Jul 2026 | Talkable | 1.6K | 13.8% | 4 |
| Jul 2026 | Friendbuy | 1.4K | 11.5% | 5 |
| Aug 2026 | Mention Me | 5.5K | 48.8% | 1 |
| Aug 2026 | Talkable | 1.6K | 14.6% | 2 |
| Aug 2026 | ReferralCandy | 1.4K | 12.5% | 3 |
| Aug 2026 | Friendbuy | 1.4K | 12.2% | 4 |
| Aug 2026 | Extole | 1.3K | 12% | 5 |
| Sep 2026 | Extole | — | — | — |
| Sep 2026 | Friendbuy | — | — | — |
| Sep 2026 | Mention Me | — | — | — |
| Sep 2026 | ReferralCandy | — | — | — |
| Sep 2026 | Talkable | — | — | — |

## What is being compared

- **Extole**: Measured on the search terms “extole”, “extole marketing”, “extole referral”, “extole referral marketing” and “extole.com”, summed into one figure.
- **Friendbuy**: Measured on the search terms “friendbuy”, “friendbuy alternatives”, “friendbuy referral”, “friendbuy reviews” and “friendbuy.com”, summed into one figure.
- **Mention Me**: Measured on the search terms “mention me”, “mention me refer a friend” and “mention-me.com”, summed into one figure.
- **ReferralCandy**: Measured on the search terms “referralcandy”, “referralcandy alternatives”, “referralcandy shopify” and “referralcandy.com”, summed into one figure.
- **Talkable**: Measured on the search terms “talkable” and “talkable.com”, summed into one figure.

- [Extole](/demand/global-en/brands/extole)
- [Friendbuy](/demand/global-en/brands/friendbuy)
- [Mention Me](/demand/global-en/brands/mention-me)
- [ReferralCandy](/demand/global-en/brands/referralcandy)
- [Talkable](/demand/global-en/brands/talkable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among referral marketing platforms worldwide?

In August 2026, Mention Me was the most searched among referral marketing platforms worldwide, with an estimated 5.5K branded searches and 48.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Referral marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/referral-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/referral-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.