---
title: "Reel mower brands: Which are searched most?"
description: "Compare the reel mower brands people buy. Share of Search among John Deere, Ryobi, Craftsman, Fiskars, Greenworks and Jacobsen, the reel mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/reel-mower-brands"
publisher: "Brandwave"
---

# Reel mower brands: Which are searched most?

Compare the reel mower brands people buy. Share of Search among John Deere, Ryobi, Craftsman, Fiskars, Greenworks and Jacobsen, the reel mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Reel mower brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 42%

## Which brand is most popular in search among reel mower brands worldwide?

- In September 2026, John Deere was the most searched among reel mower brands worldwide, with an estimated 1M branded searches and 42% estimated Share of Search within this set.
- Ryobi is in 2nd place, 7.4 percentage points behind at 34.6% Share of Search.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide decreased from 44.3% to 42%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide increased from 10.9% to 12.6%.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide increased from 3.3% to 3.8%.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide peaked at 44.9% in February 2026 and was lowest at 35.4% in May 2026.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among reel mower brands worldwide peaked at 40.9% in November 2025 and was lowest at 29.1% in February 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide peaked at 16.7% in March 2026 and was lowest at 9.6% in November 2025.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among reel mower brands worldwide peaked at 7.6% in May 2026 and was lowest at 6% in June 2026.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in February 2026.
- Across the 12 months ending September 2026, Ryobi, Fiskars and Jacobsen held steady: their estimated Share of Search among reel mower brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [John Deere vs Ryobi: compare search popularity](/demand/global-en/compare/john-deere-vs-ryobi): 42% against 34.6% Share of Search.
- [John Deere vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-john-deere): 42% against 12.6% Share of Search.
- [John Deere vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-john-deere): 42% against 7% Share of Search.
- [John Deere vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-john-deere): 42% against 3.8% Share of Search.
- [Ryobi vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-ryobi): 34.6% against 12.6% Share of Search.
- [Ryobi vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-ryobi): 34.6% against 7% Share of Search.
- [Ryobi vs Greenworks: compare search popularity](/demand/global-en/compare/greenworks-vs-ryobi): 34.6% against 3.8% Share of Search.
- [Craftsman vs Fiskars: compare search popularity](/demand/global-en/compare/craftsman-vs-fiskars): 12.6% against 7% Share of Search.
- [Craftsman vs Greenworks: compare search popularity](/demand/global-en/compare/craftsman-vs-greenworks): 12.6% against 3.8% Share of Search.
- [Fiskars vs Greenworks: compare search popularity](/demand/global-en/compare/fiskars-vs-greenworks): 7% against 3.8% Share of Search.

## How did search popularity change for reel mower brands worldwide in September 2026?

- In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 39% to 42%.
- In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.
- Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40.1% to 34.6% in September 2026.
- Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 42% | 1M | 0.0% | John Deere |
| 2 | Ryobi | 34.6% | 825K | -8.3% | Ryobi |
| 3 | Craftsman | 12.6% | 301K | -18.2% | Craftsman |
| 4 | Fiskars | 7% | 167K | -10.9% | Fiskars |
| 5 | Greenworks | 3.8% | 90.5K | -17.7% | Greenworks |
| 6 | Jacobsen | 0.02% | 390 | -18.8% | Jacobsen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 1M | 44.3% | 1 |
| Oct 2025 | Ryobi | 781K | 34.5% | 2 |
| Oct 2025 | Craftsman | 246K | 10.9% | 3 |
| Oct 2025 | Fiskars | 159K | 7% | 4 |
| Oct 2025 | Greenworks | 74K | 3.3% | 5 |
| Oct 2025 | Jacobsen | 390 | 0.02% | 6 |
| Nov 2025 | Ryobi | 1M | 40.9% | 1 |
| Nov 2025 | John Deere | 1M | 39.2% | 2 |
| Nov 2025 | Craftsman | 246K | 9.6% | 3 |
| Nov 2025 | Fiskars | 187K | 7.3% | 4 |
| Nov 2025 | Greenworks | 74K | 2.9% | 5 |
| Nov 2025 | Jacobsen | 210 | <0.01% | 6 |
| Dec 2025 | John Deere | 1M | 41.7% | 1 |
| Dec 2025 | Ryobi | 858K | 35.8% | 2 |
| Dec 2025 | Craftsman | 301K | 12.6% | 3 |
| Dec 2025 | Fiskars | 165K | 6.9% | 4 |
| Dec 2025 | Greenworks | 74K | 3.1% | 5 |
| Dec 2025 | Jacobsen | 170 | <0.01% | 6 |
| Jan 2026 | John Deere | 1M | 43.2% | 1 |
| Jan 2026 | Ryobi | 779K | 33.7% | 2 |
| Jan 2026 | Craftsman | 301K | 13% | 3 |
| Jan 2026 | Fiskars | 160K | 6.9% | 4 |
| Jan 2026 | Greenworks | 74K | 3.2% | 5 |
| Jan 2026 | Jacobsen | 210 | <0.01% | 6 |
| Feb 2026 | John Deere | 1M | 44.9% | 1 |
| Feb 2026 | Ryobi | 648K | 29.1% | 2 |
| Feb 2026 | Craftsman | 368K | 16.5% | 3 |
| Feb 2026 | Fiskars | 152K | 6.8% | 4 |
| Feb 2026 | Greenworks | 60.5K | 2.7% | 5 |
| Feb 2026 | Jacobsen | 260 | 0.01% | 6 |
| Mar 2026 | John Deere | 1M | 37.1% | 1 |
| Mar 2026 | Ryobi | 967K | 35.8% | 2 |
| Mar 2026 | Craftsman | 450K | 16.7% | 3 |
| Mar 2026 | Fiskars | 190K | 7% | 4 |
| Mar 2026 | Greenworks | 90.5K | 3.4% | 5 |
| Mar 2026 | Jacobsen | 390 | 0.01% | 6 |
| Apr 2026 | Ryobi | 1.1M | 39.1% | 1 |
| Apr 2026 | John Deere | 1M | 36.1% | 2 |
| Apr 2026 | Craftsman | 368K | 13.3% | 3 |
| Apr 2026 | Fiskars | 207K | 7.5% | 4 |
| Apr 2026 | Greenworks | 110K | 4% | 5 |
| Apr 2026 | Jacobsen | 590 | 0.02% | 6 |
| May 2026 | Ryobi | 1.1M | 39.2% | 1 |
| May 2026 | John Deere | 1M | 35.4% | 2 |
| May 2026 | Craftsman | 368K | 13% | 3 |
| May 2026 | Fiskars | 216K | 7.6% | 4 |
| May 2026 | Greenworks | 135K | 4.8% | 5 |
| May 2026 | Jacobsen | 720 | 0.03% | 6 |
| Jun 2026 | Ryobi | 1.1M | 40.1% | 1 |
| Jun 2026 | John Deere | 1M | 35.8% | 2 |
| Jun 2026 | Craftsman | 368K | 13.2% | 3 |
| Jun 2026 | Fiskars | 168K | 6% | 4 |
| Jun 2026 | Greenworks | 135K | 4.8% | 5 |
| Jun 2026 | Jacobsen | 590 | 0.02% | 6 |
| Jul 2026 | John Deere | 1M | 38.8% | 1 |
| Jul 2026 | Ryobi | 916K | 35.6% | 2 |
| Jul 2026 | Craftsman | 368K | 14.3% | 3 |
| Jul 2026 | Fiskars | 180K | 7% | 4 |
| Jul 2026 | Greenworks | 110K | 4.3% | 5 |
| Jul 2026 | Jacobsen | 590 | 0.02% | 6 |
| Aug 2026 | John Deere | 1M | 39% | 1 |
| Aug 2026 | Ryobi | 899K | 35% | 2 |
| Aug 2026 | Craftsman | 368K | 14.3% | 3 |
| Aug 2026 | Fiskars | 188K | 7.3% | 4 |
| Aug 2026 | Greenworks | 110K | 4.3% | 5 |
| Aug 2026 | Jacobsen | 480 | 0.02% | 6 |
| Sep 2026 | John Deere | 1M | 42% | 1 |
| Sep 2026 | Ryobi | 825K | 34.6% | 2 |
| Sep 2026 | Craftsman | 301K | 12.6% | 3 |
| Sep 2026 | Fiskars | 167K | 7% | 4 |
| Sep 2026 | Greenworks | 90.5K | 3.8% | 5 |
| Sep 2026 | Jacobsen | 390 | 0.02% | 6 |

## What is being compared

- **Craftsman**: Measured on the search term “craftsman”.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks”.
- **Jacobsen**: Measured on the search term “jacobsen reel mower”.
- **John Deere**: Measured on the search term “john deere”.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi lawn mower”, “ryobi pressure washer” and “ryobi tool”, summed into one figure.

- [Craftsman](/demand/global-en/brands/craftsman)
- [Fiskars](/demand/global-en/brands/fiskars)
- [Greenworks](/demand/global-en/brands/greenworks)
- [Jacobsen](/demand/global-en/brands/jacobsen)
- [John Deere](/demand/global-en/brands/john-deere)
- [Ryobi](/demand/global-en/brands/ryobi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among reel mower brands worldwide?

In September 2026, John Deere was the most searched among reel mower brands worldwide, with an estimated 1M branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Reel mower brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/reel-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/reel-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.