---
title: "Recruitment marketing platforms: Which brands are most popular in search?"
description: "Compare the platforms used to attract job candidates. Share of Search among iCIMS, SmartRecruiters, Beamery, Phenom and Clinch, the recruitment marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/recruitment-marketing-platforms"
publisher: "Brandwave"
---

# Recruitment marketing platforms: Which brands are most popular in search?

Compare the platforms used to attract job candidates. Share of Search among iCIMS, SmartRecruiters, Beamery, Phenom and Clinch, the recruitment marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Recruitment marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: iCIMS, 48.2%

## Which brand is most popular in search among recruitment marketing platforms worldwide?

- iCIMS and SmartRecruiters share the highest estimated Share of Search among recruitment marketing platforms worldwide, at 48.2% in August 2026.
- Across the 11 months ending August 2026, iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide increased from 42.8% to 48.2%.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among recruitment marketing platforms worldwide decreased from 52.3% to 48.2%.
- Across the 11 months ending August 2026, Beamery’s estimated Share of Search among recruitment marketing platforms worldwide decreased from 4.7% to 3.5%.
- Across the 11 months ending August 2026, iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide peaked at 52.8% in December 2025 and was lowest at 42.8% in October 2025.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among recruitment marketing platforms worldwide peaked at 53.2% in June 2026 and was lowest at 43.2% in December 2025.
- Across the 11 months ending August 2026, Beamery’s estimated Share of Search among recruitment marketing platforms worldwide peaked at 4.7% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, iCIMS rose from 2nd to 1st among recruitment marketing platforms worldwide.
- Across the 11 months ending August 2026, SmartRecruiters fell from 1st to 2nd among recruitment marketing platforms worldwide.
- Across the 11 months ending August 2026, Phenom and Clinch held steady: their estimated Share of Search among recruitment marketing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [iCIMS vs SmartRecruiters: compare search popularity](/demand/global-en/compare/icims-vs-smartrecruiters): 48.2% Share of Search each.
- [iCIMS vs Beamery: compare search popularity](/demand/global-en/compare/beamery-vs-icims): 48.2% against 3.5% Share of Search.
- [SmartRecruiters vs Beamery: compare search popularity](/demand/global-en/compare/beamery-vs-smartrecruiters): 48.2% against 3.5% Share of Search.

## How did search popularity change for recruitment marketing platforms worldwide in August 2026?

- iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide has gained ground for 3 months in a row, from 43.5% to 48.2% in August 2026.
- Estimated monthly branded searches for Beamery worldwide fell 46.2% over 11 measured months, from 5.5K to 2.9K in August 2026.
- Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Phenom worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iCIMS | 48.2% | 40.5K | 0.0% | iCIMS |
| 2 | SmartRecruiters | 48.2% | 40.5K | 0.0% | SmartRecruiters |
| 3 | Beamery | 3.5% | 2.9K | -1.0% | Beamery |
| 4 | Phenom | 0.17% | 140 | -17.6% | Phenom |
| 5 | Clinch | 0.01% | 10 | 0.0% | Clinch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SmartRecruiters | 60.5K | 52.3% | 1 |
| Oct 2025 | iCIMS | 49.5K | 42.8% | 2 |
| Oct 2025 | Beamery | 5.5K | 4.7% | 3 |
| Oct 2025 | Phenom | 170 | 0.15% | 4 |
| Oct 2025 | Clinch | 10 | <0.01% | 5 |
| Nov 2025 | SmartRecruiters | 49.5K | 52.3% | 1 |
| Nov 2025 | iCIMS | 40.5K | 42.8% | 2 |
| Nov 2025 | Beamery | 4.5K | 4.7% | 3 |
| Nov 2025 | Phenom | 140 | 0.15% | 4 |
| Nov 2025 | Clinch | 10 | 0.01% | 5 |
| Dec 2025 | iCIMS | 49.5K | 52.8% | 1 |
| Dec 2025 | SmartRecruiters | 40.5K | 43.2% | 2 |
| Dec 2025 | Beamery | 3.6K | 3.9% | 3 |
| Dec 2025 | Phenom | 170 | 0.18% | 4 |
| Dec 2025 | Clinch | 10 | 0.01% | 5 |
| Jan 2026 | iCIMS | 49.5K | 47.8% | 1 |
| Jan 2026 | SmartRecruiters | 49.5K | 47.8% | 2 |
| Jan 2026 | Beamery | 4.4K | 4.3% | 3 |
| Jan 2026 | Phenom | 170 | 0.16% | 4 |
| Jan 2026 | Clinch | 20 | 0.02% | 5 |
| Feb 2026 | iCIMS | 49.5K | 48.1% | 1 |
| Feb 2026 | SmartRecruiters | 49.5K | 48.1% | 2 |
| Feb 2026 | Beamery | 3.7K | 3.6% | 3 |
| Feb 2026 | Phenom | 170 | 0.17% | 4 |
| Feb 2026 | Clinch | 20 | 0.02% | 5 |
| Mar 2026 | iCIMS | 49.5K | 47.8% | 1 |
| Mar 2026 | SmartRecruiters | 49.5K | 47.8% | 2 |
| Mar 2026 | Beamery | 4.5K | 4.3% | 3 |
| Mar 2026 | Phenom | 170 | 0.16% | 4 |
| Mar 2026 | Clinch | 10 | <0.01% | 5 |
| Apr 2026 | iCIMS | 49.5K | 47.8% | 1 |
| Apr 2026 | SmartRecruiters | 49.5K | 47.8% | 2 |
| Apr 2026 | Beamery | 4.5K | 4.3% | 3 |
| Apr 2026 | Phenom | 170 | 0.16% | 4 |
| Apr 2026 | Clinch | 10 | <0.01% | 5 |
| May 2026 | SmartRecruiters | 49.5K | 53.1% | 1 |
| May 2026 | iCIMS | 40.5K | 43.5% | 2 |
| May 2026 | Beamery | 3K | 3.2% | 3 |
| May 2026 | Phenom | 170 | 0.18% | 4 |
| May 2026 | Clinch | 10 | 0.01% | 5 |
| Jun 2026 | SmartRecruiters | 49.5K | 53.2% | 1 |
| Jun 2026 | iCIMS | 40.5K | 43.5% | 2 |
| Jun 2026 | Beamery | 2.9K | 3.2% | 3 |
| Jun 2026 | Phenom | 170 | 0.18% | 4 |
| Jun 2026 | Clinch | 10 | 0.01% | 5 |
| Jul 2026 | iCIMS | 40.5K | 48.1% | 1 |
| Jul 2026 | SmartRecruiters | 40.5K | 48.1% | 2 |
| Jul 2026 | Beamery | 3K | 3.5% | 3 |
| Jul 2026 | Phenom | 170 | 0.2% | 4 |
| Jul 2026 | Clinch | 10 | 0.01% | 5 |
| Aug 2026 | iCIMS | 40.5K | 48.2% | 1 |
| Aug 2026 | SmartRecruiters | 40.5K | 48.2% | 2 |
| Aug 2026 | Beamery | 2.9K | 3.5% | 3 |
| Aug 2026 | Phenom | 140 | 0.17% | 4 |
| Aug 2026 | Clinch | 10 | 0.01% | 5 |
| Sep 2026 | Beamery | — | — | — |
| Sep 2026 | Clinch | — | — | — |
| Sep 2026 | iCIMS | — | — | — |
| Sep 2026 | Phenom | — | — | — |
| Sep 2026 | SmartRecruiters | — | — | — |

## What is being compared

- **Beamery**: Measured on the search terms “beamery”, “beamery com”, “beamery software” and “beamery talent crm”, summed into one figure.
- **Clinch**: Measured on the search term “clinch recruitment”.
- **iCIMS**: Measured on the search term “icims”.
- **Phenom**: Measured on the search term “phenom com”.
- **SmartRecruiters**: Measured on the search term “smartrecruiters”.

- [Beamery](/demand/global-en/brands/beamery)
- [Clinch](/demand/global-en/brands/clinch)
- [iCIMS](/demand/global-en/brands/icims)
- [Phenom](/demand/global-en/brands/phenom)
- [SmartRecruiters](/demand/global-en/brands/smartrecruiters)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among recruitment marketing platforms worldwide?

iCIMS and SmartRecruiters share the highest estimated Share of Search among recruitment marketing platforms worldwide, at 48.2% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Recruitment marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/recruitment-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/recruitment-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.