---
title: "DeWalt vs Kobalt: Which is searched more?"
description: "Which is more popular in search, DeWalt or Kobalt? Compare estimated monthly branded-search demand and Share of Search inside the Reciprocating saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/reciprocating-saw-brands/compare/dewalt-vs-kobalt"
publisher: "Brandwave"
---

# DeWalt vs Kobalt: Which is searched more?

Which is more popular in search, DeWalt or Kobalt? Compare estimated monthly branded-search demand and Share of Search inside the Reciprocating saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Kobalt
- **Competitive set**: Reciprocating saw brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DeWalt Share of Search**: 43.9%
- **Kobalt Share of Search**: 5.9%

## Which is more popular in search, DeWalt or Kobalt?

- In September 2026, DeWalt had more branded searches than Kobalt among reciprocating saw brands worldwide. DeWalt was estimated to have 673K branded searches compared to Kobalt’s 90.5K, and held a 43.9% Share of Search versus Kobalt’s 5.9%.
- DeWalt was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among reciprocating saw brands worldwide moved from 43.2% to 43.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among reciprocating saw brands worldwide moved from 5.8% to 5.9%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for reciprocating saw brands worldwide in September 2026?

- In September 2026, DeWalt gained estimated Share of Search among reciprocating saw brands worldwide, from 43.2% to 43.9%.
- Kobalt’s estimated Share of Search among reciprocating saw brands worldwide has gained ground for 3 months in a row, from 4.6% to 5.9% in September 2026.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 43.2% | 1 | 90.5K | 5.8% | 5 |
| Nov 2025 | 823K | 47% | 1 | 110K | 6.3% | 5 |
| Dec 2025 | 823K | 47.6% | 1 | 110K | 6.4% | 5 |
| Jan 2026 | 673K | 43.9% | 1 | 90.5K | 5.9% | 5 |
| Feb 2026 | 673K | 43% | 1 | 74K | 4.7% | 5 |
| Mar 2026 | 673K | 38.7% | 1 | 90.5K | 5.2% | 5 |
| Apr 2026 | 673K | 42.1% | 1 | 90.5K | 5.7% | 5 |
| May 2026 | 673K | 40.8% | 1 | 90.5K | 5.5% | 5 |
| Jun 2026 | 673K | 41.8% | 1 | 74K | 4.6% | 5 |
| Jul 2026 | 550K | 38.8% | 1 | 74K | 5.2% | 5 |
| Aug 2026 | 673K | 43.2% | 1 | 90.5K | 5.8% | 5 |
| Sep 2026 | 673K | 43.9% | 1 | 90.5K | 5.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search term “dewalt”.
- **Kobalt**: Measured on the search term “kobalt”.

- [DeWalt profile](/demand/global-en/brands/dewalt)
- [Kobalt profile](/demand/global-en/brands/kobalt)
- [All reciprocating saw brands worldwide](/demand/global-en/categories/reciprocating-saw-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DeWalt or Kobalt?

In September 2026, DeWalt had more branded searches than Kobalt among reciprocating saw brands worldwide. DeWalt was estimated to have 673K branded searches compared to Kobalt’s 90.5K, and held a 43.9% Share of Search versus Kobalt’s 5.9%.

## Cite this page

Brandwave. "DeWalt vs Kobalt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/reciprocating-saw-brands/compare/dewalt-vs-kobalt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/reciprocating-saw-brands/compare/dewalt-vs-kobalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.