--- title: "Real mayonnaise brands: Which are searched most?" description: "Compare the real mayonnaise brands people buy. Share of Search among Heinz, Best Foods and Hellmann's, the real mayonnaise brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/real-mayonnaise-brands" publisher: "Brandwave" --- # Real mayonnaise brands: Which are searched most? Compare the real mayonnaise brands people buy. Share of Search among Heinz, Best Foods and Hellmann's, the real mayonnaise brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Real mayonnaise brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Heinz, 36.3% ## Which brand is most popular in search among real mayonnaise brands worldwide? - In September 2026, Heinz was the most searched among real mayonnaise brands worldwide, with an estimated 165K branded searches and 36.3% estimated Share of Search within this set. - Best Foods is in 2nd place, 1.5 percentage points behind at 34.8% Share of Search. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among real mayonnaise brands worldwide decreased from 41.6% to 36.3%. - Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among real mayonnaise brands worldwide increased from 26.9% to 34.8%. - Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among real mayonnaise brands worldwide decreased from 31.5% to 28.8%. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among real mayonnaise brands worldwide peaked at 41.6% in October 2025 and was lowest at 31.9% in December 2025. - Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among real mayonnaise brands worldwide peaked at 36.7% in December 2025 and was lowest at 28.8% in September 2026. - Across the 12 months ending September 2026, Best Foods rose from 3rd to 2nd among real mayonnaise brands worldwide. - Across the 12 months ending September 2026, Hellmann's fell from 2nd to 3rd among real mayonnaise brands worldwide. ## Compare search popularity between leading brands - [Heinz vs Best Foods: compare search popularity](/demand/global-en/compare/best-foods-vs-heinz): 36.3% against 34.8% Share of Search. - [Heinz vs Hellmann's: compare search popularity](/demand/global-en/compare/heinz-vs-hellmanns): 36.3% against 28.8% Share of Search. - [Best Foods vs Hellmann's: compare search popularity](/demand/global-en/compare/best-foods-vs-hellmanns): 34.8% against 28.8% Share of Search. ## How did search popularity change for real mayonnaise brands worldwide in September 2026? - In September 2026, Hellmann's lost estimated Share of Search among real mayonnaise brands worldwide, from 29.6% to 28.8%. - Best Foods’ estimated Share of Search among real mayonnaise brands worldwide has gained ground for 3 months in a row, from 29.8% to 34.8% in September 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Heinz | 36.3% | 165K | 0.0% | Heinz | | 2 | Best Foods | 34.8% | 158K | 0.0% | Best Foods | | 3 | Hellmann's | 28.8% | 131K | -3.6% | Hellmann's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heinz | 201K | 41.6% | 1 | | Oct 2025 | Hellmann's | 152K | 31.5% | 2 | | Oct 2025 | Best Foods | 130K | 26.9% | 3 | | Nov 2025 | Heinz | 165K | 38.6% | 1 | | Nov 2025 | Hellmann's | 132K | 31% | 2 | | Nov 2025 | Best Foods | 130K | 30.4% | 3 | | Dec 2025 | Hellmann's | 155K | 36.7% | 1 | | Dec 2025 | Heinz | 135K | 31.9% | 2 | | Dec 2025 | Best Foods | 133K | 31.5% | 3 | | Jan 2026 | Heinz | 165K | 38.2% | 1 | | Jan 2026 | Hellmann's | 138K | 32% | 2 | | Jan 2026 | Best Foods | 129K | 29.8% | 3 | | Feb 2026 | Heinz | 135K | 34% | 1 | | Feb 2026 | Hellmann's | 132K | 33.4% | 2 | | Feb 2026 | Best Foods | 129K | 32.6% | 3 | | Mar 2026 | Hellmann's | 165K | 36% | 1 | | Mar 2026 | Heinz | 165K | 35.9% | 2 | | Mar 2026 | Best Foods | 129K | 28.1% | 3 | | Apr 2026 | Heinz | 165K | 36.2% | 1 | | Apr 2026 | Hellmann's | 161K | 35.4% | 2 | | Apr 2026 | Best Foods | 129K | 28.4% | 3 | | May 2026 | Heinz | 165K | 37% | 1 | | May 2026 | Hellmann's | 152K | 34.1% | 2 | | May 2026 | Best Foods | 129K | 28.9% | 3 | | Jun 2026 | Heinz | 165K | 38.2% | 1 | | Jun 2026 | Hellmann's | 138K | 32% | 2 | | Jun 2026 | Best Foods | 129K | 29.8% | 3 | | Jul 2026 | Hellmann's | 155K | 36.7% | 1 | | Jul 2026 | Heinz | 135K | 31.9% | 2 | | Jul 2026 | Best Foods | 133K | 31.5% | 3 | | Aug 2026 | Heinz | 165K | 36% | 1 | | Aug 2026 | Best Foods | 158K | 34.5% | 2 | | Aug 2026 | Hellmann's | 136K | 29.6% | 3 | | Sep 2026 | Heinz | 165K | 36.3% | 1 | | Sep 2026 | Best Foods | 158K | 34.8% | 2 | | Sep 2026 | Hellmann's | 131K | 28.8% | 3 | ## What is being compared - **Best Foods**: Measured on the search terms “best foods”, “best foods mayonnaise” and “bestfoods”, summed into one figure. - **Heinz**: Measured on the search term “heinz”. - **Hellmann's**: Measured on the search terms “hellmann s”, “hellmanns” and “hellmanns mayonnaise”, summed into one figure. - [Best Foods](/demand/global-en/brands/best-foods) - [Heinz](/demand/global-en/brands/heinz) - [Hellmann's](/demand/global-en/brands/hellmanns) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among real mayonnaise brands worldwide? In September 2026, Heinz was the most searched among real mayonnaise brands worldwide, with an estimated 165K branded searches and 36.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Real mayonnaise brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/real-mayonnaise-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/real-mayonnaise-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.