---
title: "Real estate marketplaces: Which brands are most popular in search?"
description: "Compare the sites people search property on. Share of Search among Zillow, Rightmove, Redfin, Realtor.com and Trulia, the real estate marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/real-estate-marketplaces"
publisher: "Brandwave"
---

# Real estate marketplaces: Which brands are most popular in search?

Compare the sites people search property on. Share of Search among Zillow, Rightmove, Redfin, Realtor.com and Trulia, the real estate marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Real estate marketplaces
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zillow, 61.6%

## Which brand is most popular in search among real estate marketplaces worldwide?

- In August 2026, Zillow was the most searched among real estate marketplaces worldwide, with an estimated 24.9M branded searches and 61.6% estimated Share of Search within this set.
- Rightmove is in 2nd place, 34.1 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide increased from 57% to 61.6%.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide decreased from 31% to 27.5%.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide decreased from 6.3% to 5.5%.
- Across the 11 months ending August 2026, Trulia’s estimated Share of Search among real estate marketplaces worldwide decreased from 2.3% to 1.7%.
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide peaked at 62% in June 2026 and was lowest at 53.3% in January 2026.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide peaked at 35.5% in January 2026 and was lowest at 27.5% in July 2026.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide peaked at 6.3% in October 2025 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, Trulia’s estimated Share of Search among real estate marketplaces worldwide peaked at 2.8% in February 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Realtor.com held steady: its estimated Share of Search among real estate marketplaces worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zillow vs Rightmove: compare search popularity](/demand/global-en/compare/rightmove-vs-zillow): 61.6% against 27.5% Share of Search.
- [Zillow vs Redfin: compare search popularity](/demand/global-en/compare/redfin-vs-zillow): 61.6% against 5.5% Share of Search.
- [Zillow vs Realtor.com: compare search popularity](/demand/global-en/compare/realtor-com-vs-zillow): 61.6% against 3.7% Share of Search.
- [Rightmove vs Redfin: compare search popularity](/demand/global-en/compare/redfin-vs-rightmove): 27.5% against 5.5% Share of Search.
- [Rightmove vs Realtor.com: compare search popularity](/demand/global-en/compare/realtor-com-vs-rightmove): 27.5% against 3.7% Share of Search.
- [Redfin vs Realtor.com: compare search popularity](/demand/global-en/compare/realtor-com-vs-redfin): 5.5% against 3.7% Share of Search.

## How did search popularity change for real estate marketplaces worldwide in August 2026?

- Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.
- Estimated monthly branded searches for Trulia worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zillow | 61.6% | 24.9M | 0.0% | Zillow |
| 2 | Rightmove | 27.5% | 11.1M | 0.0% | Rightmove |
| 3 | Redfin | 5.5% | 2.2M | 0.0% | Redfin |
| 4 | Realtor.com | 3.7% | 1.5M | 0.0% | Realtor.com |
| 5 | Trulia | 1.7% | 673K | 0.0% | Trulia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zillow | 20.4M | 57% | 1 |
| Oct 2025 | Rightmove | 11.1M | 31% | 2 |
| Oct 2025 | Redfin | 2.2M | 6.3% | 3 |
| Oct 2025 | Realtor.com | 1.2M | 3.4% | 4 |
| Oct 2025 | Trulia | 823K | 2.3% | 5 |
| Nov 2025 | Zillow | 20.4M | 57.7% | 1 |
| Nov 2025 | Rightmove | 11.1M | 31.4% | 2 |
| Nov 2025 | Redfin | 1.8M | 5.2% | 3 |
| Nov 2025 | Realtor.com | 1.2M | 3.4% | 4 |
| Nov 2025 | Trulia | 823K | 2.3% | 5 |
| Dec 2025 | Zillow | 16.6M | 56.8% | 1 |
| Dec 2025 | Rightmove | 9.1M | 31.3% | 2 |
| Dec 2025 | Redfin | 1.8M | 6.3% | 3 |
| Dec 2025 | Realtor.com | 1M | 3.4% | 4 |
| Dec 2025 | Trulia | 673K | 2.3% | 5 |
| Jan 2026 | Zillow | 20.4M | 53.3% | 1 |
| Jan 2026 | Rightmove | 13.6M | 35.5% | 2 |
| Jan 2026 | Redfin | 2.2M | 5.9% | 3 |
| Jan 2026 | Realtor.com | 1.2M | 3.2% | 4 |
| Jan 2026 | Trulia | 823K | 2.1% | 5 |
| Feb 2026 | Zillow | 20.4M | 56.7% | 1 |
| Feb 2026 | Rightmove | 11.1M | 30.9% | 2 |
| Feb 2026 | Redfin | 2.2M | 6.2% | 3 |
| Feb 2026 | Realtor.com | 1.2M | 3.4% | 4 |
| Feb 2026 | Trulia | 1M | 2.8% | 5 |
| Mar 2026 | Zillow | 24.9M | 56.6% | 1 |
| Mar 2026 | Rightmove | 13.6M | 30.9% | 2 |
| Mar 2026 | Redfin | 2.7M | 6.2% | 3 |
| Mar 2026 | Realtor.com | 1.5M | 3.4% | 4 |
| Mar 2026 | Trulia | 1.2M | 2.8% | 5 |
| Apr 2026 | Zillow | 24.9M | 61.8% | 1 |
| Apr 2026 | Rightmove | 11.1M | 27.6% | 2 |
| Apr 2026 | Redfin | 2.2M | 5.6% | 3 |
| Apr 2026 | Realtor.com | 1.2M | 3% | 4 |
| Apr 2026 | Trulia | 823K | 2% | 5 |
| May 2026 | Zillow | 24.9M | 61.8% | 1 |
| May 2026 | Rightmove | 11.1M | 27.6% | 2 |
| May 2026 | Redfin | 2.2M | 5.6% | 3 |
| May 2026 | Realtor.com | 1.2M | 3% | 4 |
| May 2026 | Trulia | 823K | 2% | 5 |
| Jun 2026 | Zillow | 24.9M | 62% | 1 |
| Jun 2026 | Rightmove | 11.1M | 27.7% | 2 |
| Jun 2026 | Redfin | 2.2M | 5.6% | 3 |
| Jun 2026 | Realtor.com | 1.2M | 3% | 4 |
| Jun 2026 | Trulia | 673K | 1.7% | 5 |
| Jul 2026 | Zillow | 24.9M | 61.6% | 1 |
| Jul 2026 | Rightmove | 11.1M | 27.5% | 2 |
| Jul 2026 | Redfin | 2.2M | 5.5% | 3 |
| Jul 2026 | Realtor.com | 1.5M | 3.7% | 4 |
| Jul 2026 | Trulia | 673K | 1.7% | 5 |
| Aug 2026 | Zillow | 24.9M | 61.6% | 1 |
| Aug 2026 | Rightmove | 11.1M | 27.5% | 2 |
| Aug 2026 | Redfin | 2.2M | 5.5% | 3 |
| Aug 2026 | Realtor.com | 1.5M | 3.7% | 4 |
| Aug 2026 | Trulia | 673K | 1.7% | 5 |
| Sep 2026 | Realtor.com | — | — | — |
| Sep 2026 | Redfin | — | — | — |
| Sep 2026 | Rightmove | — | — | — |
| Sep 2026 | Trulia | — | — | — |
| Sep 2026 | Zillow | — | — | — |

## What is being compared

- **Realtor.com**: Measured on the search term “realtor.com”.
- **Redfin**: Measured on the search term “redfin”.
- **Rightmove**: Measured on the search term “rightmove”.
- **Trulia**: Measured on the search term “trulia”.
- **Zillow**: Measured on the search term “zillow”.

- [Realtor.com](/demand/global-en/brands/realtor-com)
- [Redfin](/demand/global-en/brands/redfin)
- [Rightmove](/demand/global-en/brands/rightmove)
- [Trulia](/demand/global-en/brands/trulia)
- [Zillow](/demand/global-en/brands/zillow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among real estate marketplaces worldwide?

In August 2026, Zillow was the most searched among real estate marketplaces worldwide, with an estimated 24.9M branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Real estate marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/real-estate-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/real-estate-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.