---
title: "Real estate CRM platforms: Which brands are most popular in search?"
description: "Compare the real estate crm platforms people work with. Share of Search among BoomTown, Follow Up Boss, Wise Agent, Sierra Interactive, kvCORE and LionDesk, the real estate CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/real-estate-crm-platforms"
publisher: "Brandwave"
---

# Real estate CRM platforms: Which brands are most popular in search?

Compare the real estate crm platforms people work with. Share of Search among BoomTown, Follow Up Boss, Wise Agent, Sierra Interactive, kvCORE and LionDesk, the real estate CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Real estate CRM platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: BoomTown, 78.5%

## Which brand is most popular in search among real estate CRM platforms worldwide?

- In August 2026, BoomTown was the most searched among real estate CRM platforms worldwide, with an estimated 301K branded searches and 78.5% estimated Share of Search within this set.
- Follow Up Boss is in 2nd place, 59.2 percentage points behind at 19.3% Share of Search.
- Across the 11 months ending August 2026, BoomTown’s estimated Share of Search among real estate CRM platforms worldwide increased from 45% to 78.5%.
- Across the 11 months ending August 2026, Follow Up Boss’ estimated Share of Search among real estate CRM platforms worldwide decreased from 45% to 19.3%.
- Across the 11 months ending August 2026, Wise Agent’s estimated Share of Search among real estate CRM platforms worldwide decreased from 3.3% to 0.94%.
- Across the 11 months ending August 2026, Sierra Interactive’s estimated Share of Search among real estate CRM platforms worldwide decreased from 2.2% to 0.63%.
- Across the 11 months ending August 2026, kvCORE’s estimated Share of Search among real estate CRM platforms worldwide decreased from 3.3% to 0.5%.
- Across the 11 months ending August 2026, LionDesk’s estimated Share of Search among real estate CRM platforms worldwide decreased from 1.2% to 0.19%.
- Across the 11 months ending August 2026, Follow Up Boss’ estimated Share of Search among real estate CRM platforms worldwide peaked at 47% in June 2026 and was lowest at 19.3% in August 2026.
- Across the 11 months ending August 2026, Wise Agent rose from 4th to 3rd among real estate CRM platforms worldwide.
- Across the 11 months ending August 2026, Sierra Interactive rose from 5th to 4th among real estate CRM platforms worldwide.
- Across the 11 months ending August 2026, kvCORE fell from 3rd to 5th among real estate CRM platforms worldwide.

## Compare search popularity between leading brands

- [BoomTown vs Follow Up Boss: compare search popularity](/demand/global-en/compare/boomtown-vs-follow-up-boss): 78.5% against 19.3% Share of Search.

## How did search popularity change for real estate CRM platforms worldwide in August 2026?

- In August 2026, BoomTown gained estimated Share of Search among real estate CRM platforms worldwide, from 57% to 78.5%.
- In August 2026, Follow Up Boss lost estimated Share of Search among real estate CRM platforms worldwide, from 38.3% to 19.3%.
- In August 2026, Wise Agent lost estimated Share of Search among real estate CRM platforms worldwide, from 1.9% to 0.94%.
- In August 2026, kvCORE lost estimated Share of Search among real estate CRM platforms worldwide, from 1.2% to 0.5%.
- In August 2026, Sierra Interactive lost estimated Share of Search among real estate CRM platforms worldwide, from 1.2% to 0.63%.
- Estimated monthly branded searches for LionDesk worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BoomTown | 78.5% | 301K | +173.6% | BoomTown |
| 2 | Follow Up Boss | 19.3% | 74K | 0.0% | Follow Up Boss |
| 3 | Wise Agent | 0.94% | 3.6K | 0.0% | Wise Agent |
| 4 | Sierra Interactive | 0.63% | 2.4K | 0.0% | Sierra Interactive |
| 5 | kvCORE | 0.5% | 1.9K | -20.8% | kvCORE |
| 6 | LionDesk | 0.19% | 720 | 0.0% | LionDesk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BoomTown | 74K | 45% | 1 |
| Oct 2025 | Follow Up Boss | 74K | 45% | 2 |
| Oct 2025 | kvCORE | 5.4K | 3.3% | 3 |
| Oct 2025 | Wise Agent | 5.4K | 3.3% | 4 |
| Oct 2025 | Sierra Interactive | 3.6K | 2.2% | 5 |
| Oct 2025 | LionDesk | 1.9K | 1.2% | 6 |
| Nov 2025 | BoomTown | 74K | 50.1% | 1 |
| Nov 2025 | Follow Up Boss | 60.5K | 40.9% | 2 |
| Nov 2025 | kvCORE | 4.4K | 3% | 3 |
| Nov 2025 | Wise Agent | 4.4K | 3% | 4 |
| Nov 2025 | Sierra Interactive | 2.9K | 2% | 5 |
| Nov 2025 | LionDesk | 1.6K | 1.1% | 6 |
| Dec 2025 | BoomTown | 74K | 50.2% | 1 |
| Dec 2025 | Follow Up Boss | 60.5K | 41.1% | 2 |
| Dec 2025 | kvCORE | 4.4K | 3% | 3 |
| Dec 2025 | Wise Agent | 4.4K | 3% | 4 |
| Dec 2025 | Sierra Interactive | 2.4K | 1.6% | 5 |
| Dec 2025 | LionDesk | 1.6K | 1.1% | 6 |
| Jan 2026 | BoomTown | 90.5K | 46% | 1 |
| Jan 2026 | Follow Up Boss | 90.5K | 46% | 2 |
| Jan 2026 | kvCORE | 5.4K | 2.7% | 3 |
| Jan 2026 | Wise Agent | 5.4K | 2.7% | 4 |
| Jan 2026 | Sierra Interactive | 2.9K | 1.5% | 5 |
| Jan 2026 | LionDesk | 1.9K | 0.97% | 6 |
| Feb 2026 | BoomTown | 74K | 46% | 1 |
| Feb 2026 | Follow Up Boss | 74K | 46% | 2 |
| Feb 2026 | kvCORE | 4.4K | 2.7% | 3 |
| Feb 2026 | Wise Agent | 4.4K | 2.7% | 4 |
| Feb 2026 | Sierra Interactive | 2.9K | 1.8% | 5 |
| Feb 2026 | LionDesk | 1.3K | 0.81% | 6 |
| Mar 2026 | BoomTown | 74K | 45.9% | 1 |
| Mar 2026 | Follow Up Boss | 74K | 45.9% | 2 |
| Mar 2026 | kvCORE | 4.4K | 2.7% | 3 |
| Mar 2026 | Wise Agent | 4.4K | 2.7% | 4 |
| Mar 2026 | Sierra Interactive | 2.9K | 1.8% | 5 |
| Mar 2026 | LionDesk | 1.6K | 0.99% | 6 |
| Apr 2026 | BoomTown | 74K | 46.4% | 1 |
| Apr 2026 | Follow Up Boss | 74K | 46.4% | 2 |
| Apr 2026 | Wise Agent | 4.4K | 2.8% | 3 |
| Apr 2026 | kvCORE | 3.6K | 2.3% | 4 |
| Apr 2026 | Sierra Interactive | 2.4K | 1.5% | 5 |
| Apr 2026 | LionDesk | 1K | 0.63% | 6 |
| May 2026 | BoomTown | 74K | 46.9% | 1 |
| May 2026 | Follow Up Boss | 74K | 46.9% | 2 |
| May 2026 | Wise Agent | 3.6K | 2.3% | 3 |
| May 2026 | kvCORE | 2.9K | 1.8% | 4 |
| May 2026 | Sierra Interactive | 2.4K | 1.5% | 5 |
| May 2026 | LionDesk | 1K | 0.63% | 6 |
| Jun 2026 | BoomTown | 74K | 47% | 1 |
| Jun 2026 | Follow Up Boss | 74K | 47% | 2 |
| Jun 2026 | Wise Agent | 3.6K | 2.3% | 3 |
| Jun 2026 | kvCORE | 2.4K | 1.5% | 4 |
| Jun 2026 | Sierra Interactive | 2.4K | 1.5% | 5 |
| Jun 2026 | LionDesk | 880 | 0.56% | 6 |
| Jul 2026 | BoomTown | 110K | 57% | 1 |
| Jul 2026 | Follow Up Boss | 74K | 38.3% | 2 |
| Jul 2026 | Wise Agent | 3.6K | 1.9% | 3 |
| Jul 2026 | kvCORE | 2.4K | 1.2% | 4 |
| Jul 2026 | Sierra Interactive | 2.4K | 1.2% | 5 |
| Jul 2026 | LionDesk | 720 | 0.37% | 6 |
| Aug 2026 | BoomTown | 301K | 78.5% | 1 |
| Aug 2026 | Follow Up Boss | 74K | 19.3% | 2 |
| Aug 2026 | Wise Agent | 3.6K | 0.94% | 3 |
| Aug 2026 | Sierra Interactive | 2.4K | 0.63% | 4 |
| Aug 2026 | kvCORE | 1.9K | 0.5% | 5 |
| Aug 2026 | LionDesk | 720 | 0.19% | 6 |
| Sep 2026 | BoomTown | — | — | — |
| Sep 2026 | Follow Up Boss | — | — | — |
| Sep 2026 | kvCORE | — | — | — |
| Sep 2026 | LionDesk | — | — | — |
| Sep 2026 | Sierra Interactive | — | — | — |
| Sep 2026 | Wise Agent | — | — | — |

## What is being compared

- **BoomTown**: Measured on the search term “boomtown”.
- **Follow Up Boss**: Measured on the search term “follow up boss”.
- **kvCORE**: Measured on the search term “kvcore”.
- **LionDesk**: Measured on the search term “liondesk”.
- **Sierra Interactive**: Measured on the search term “sierra interactive”.
- **Wise Agent**: Measured on the search term “wise agent”.

- [BoomTown](/demand/global-en/brands/boomtown)
- [Follow Up Boss](/demand/global-en/brands/follow-up-boss)
- [kvCORE](/demand/global-en/brands/kvcore)
- [LionDesk](/demand/global-en/brands/liondesk)
- [Sierra Interactive](/demand/global-en/brands/sierra-interactive)
- [Wise Agent](/demand/global-en/brands/wise-agent)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among real estate CRM platforms worldwide?

In August 2026, BoomTown was the most searched among real estate CRM platforms worldwide, with an estimated 301K branded searches and 78.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Real estate CRM platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/real-estate-crm-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/real-estate-crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.