---
title: "Reading apps: Which brands are most popular in search?"
description: "Compare the apps children learn to read with. Share of Search among Epic, Reading Eggs, Raz-Kids, Hooked on Phonics and Duolingo ABC, the reading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/reading-apps"
publisher: "Brandwave"
---

# Reading apps: Which brands are most popular in search?

Compare the apps children learn to read with. Share of Search among Epic, Reading Eggs, Raz-Kids, Hooked on Phonics and Duolingo ABC, the reading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Reading apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Epic, 33.8%

## Which brand is most popular in search among reading apps worldwide?

- Epic and Reading Eggs share the highest estimated Share of Search among reading apps worldwide, at 33.8% in August 2026.
- Across the 11 months ending August 2026, Epic’s estimated Share of Search among reading apps worldwide increased from 27.4% to 33.8%.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide decreased from 33.6% to 22.6%.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide increased from 4.5% to 8.3%.
- Across the 11 months ending August 2026, Epic’s estimated Share of Search among reading apps worldwide peaked at 33.8% in August 2026 and was lowest at 8.2% in July 2026.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among reading apps worldwide peaked at 49.8% in July 2026 and was lowest at 28.9% in January 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide peaked at 35.3% in January 2026 and was lowest at 22.6% in August 2026.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide peaked at 12.2% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide peaked at 2.4% in July 2026 and was lowest at 0.84% in November 2025.
- Across the 11 months ending August 2026, Epic rose from 3rd to 1st among reading apps worldwide.
- Across the 11 months ending August 2026, Raz-Kids fell from 1st to 3rd among reading apps worldwide.
- Across the 11 months ending August 2026, Reading Eggs and Duolingo ABC held steady: their estimated Share of Search among reading apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Epic vs Reading Eggs: compare search popularity](/demand/global-en/compare/epic-vs-reading-eggs): 33.8% Share of Search each.
- [Epic vs Raz-Kids: compare search popularity](/demand/global-en/compare/epic-vs-raz-kids): 33.8% against 22.6% Share of Search.
- [Epic vs Hooked on Phonics: compare search popularity](/demand/global-en/compare/epic-vs-hooked-on-phonics): 33.8% against 8.3% Share of Search.
- [Reading Eggs vs Raz-Kids: compare search popularity](/demand/global-en/compare/raz-kids-vs-reading-eggs): 33.8% against 22.6% Share of Search.
- [Reading Eggs vs Hooked on Phonics: compare search popularity](/demand/global-en/compare/hooked-on-phonics-vs-reading-eggs): 33.8% against 8.3% Share of Search.
- [Raz-Kids vs Hooked on Phonics: compare search popularity](/demand/global-en/compare/hooked-on-phonics-vs-raz-kids): 22.6% against 8.3% Share of Search.

## How did search popularity change for reading apps worldwide in August 2026?

- In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
- In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
- In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.
- In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epic | 33.8% | 368K | +643.4% | Epic |
| 2 | Reading Eggs | 33.8% | 368K | +22.3% | Reading Eggs |
| 3 | Raz-Kids | 22.6% | 246K | +49.1% | Raz-Kids |
| 4 | Hooked on Phonics | 8.3% | 90.5K | +22.3% | Hooked on Phonics |
| 5 | Duolingo ABC | 1.4% | 14.8K | 0.0% | Duolingo ABC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Raz-Kids | 673K | 33.6% | 1 |
| Oct 2025 | Reading Eggs | 673K | 33.6% | 2 |
| Oct 2025 | Epic | 550K | 27.4% | 3 |
| Oct 2025 | Hooked on Phonics | 90.5K | 4.5% | 4 |
| Oct 2025 | Duolingo ABC | 18.1K | 0.9% | 5 |
| Nov 2025 | Reading Eggs | 673K | 38.2% | 1 |
| Nov 2025 | Raz-Kids | 550K | 31.2% | 2 |
| Nov 2025 | Epic | 450K | 25.5% | 3 |
| Nov 2025 | Hooked on Phonics | 74K | 4.2% | 4 |
| Nov 2025 | Duolingo ABC | 14.8K | 0.84% | 5 |
| Dec 2025 | Epic | 368K | 30.9% | 1 |
| Dec 2025 | Raz-Kids | 368K | 30.9% | 2 |
| Dec 2025 | Reading Eggs | 368K | 30.9% | 3 |
| Dec 2025 | Hooked on Phonics | 74K | 6.2% | 4 |
| Dec 2025 | Duolingo ABC | 14.8K | 1.2% | 5 |
| Jan 2026 | Raz-Kids | 550K | 35.3% | 1 |
| Jan 2026 | Epic | 450K | 28.9% | 2 |
| Jan 2026 | Reading Eggs | 450K | 28.9% | 3 |
| Jan 2026 | Hooked on Phonics | 90.5K | 5.8% | 4 |
| Jan 2026 | Duolingo ABC | 18.1K | 1.2% | 5 |
| Feb 2026 | Reading Eggs | 550K | 35.7% | 1 |
| Feb 2026 | Epic | 450K | 29.2% | 2 |
| Feb 2026 | Raz-Kids | 450K | 29.2% | 3 |
| Feb 2026 | Hooked on Phonics | 74K | 4.8% | 4 |
| Feb 2026 | Duolingo ABC | 14.8K | 0.96% | 5 |
| Mar 2026 | Reading Eggs | 673K | 40.5% | 1 |
| Mar 2026 | Epic | 450K | 27.1% | 2 |
| Mar 2026 | Raz-Kids | 450K | 27.1% | 3 |
| Mar 2026 | Hooked on Phonics | 74K | 4.5% | 4 |
| Mar 2026 | Duolingo ABC | 14.8K | 0.89% | 5 |
| Apr 2026 | Raz-Kids | 450K | 33.6% | 1 |
| Apr 2026 | Reading Eggs | 450K | 33.6% | 2 |
| Apr 2026 | Epic | 368K | 27.5% | 3 |
| Apr 2026 | Hooked on Phonics | 60.5K | 4.5% | 4 |
| Apr 2026 | Duolingo ABC | 12.1K | 0.9% | 5 |
| May 2026 | Reading Eggs | 550K | 39.5% | 1 |
| May 2026 | Epic | 368K | 26.5% | 2 |
| May 2026 | Raz-Kids | 368K | 26.5% | 3 |
| May 2026 | Hooked on Phonics | 90.5K | 6.5% | 4 |
| May 2026 | Duolingo ABC | 14.8K | 1.1% | 5 |
| Jun 2026 | Reading Eggs | 450K | 47.4% | 1 |
| Jun 2026 | Raz-Kids | 246K | 25.9% | 2 |
| Jun 2026 | Epic | 165K | 17.4% | 3 |
| Jun 2026 | Hooked on Phonics | 74K | 7.8% | 4 |
| Jun 2026 | Duolingo ABC | 14.8K | 1.6% | 5 |
| Jul 2026 | Reading Eggs | 301K | 49.8% | 1 |
| Jul 2026 | Raz-Kids | 165K | 27.3% | 2 |
| Jul 2026 | Hooked on Phonics | 74K | 12.2% | 3 |
| Jul 2026 | Epic | 49.5K | 8.2% | 4 |
| Jul 2026 | Duolingo ABC | 14.8K | 2.4% | 5 |
| Aug 2026 | Epic | 368K | 33.8% | 1 |
| Aug 2026 | Reading Eggs | 368K | 33.8% | 2 |
| Aug 2026 | Raz-Kids | 246K | 22.6% | 3 |
| Aug 2026 | Hooked on Phonics | 90.5K | 8.3% | 4 |
| Aug 2026 | Duolingo ABC | 14.8K | 1.4% | 5 |
| Sep 2026 | Duolingo ABC | — | — | — |
| Sep 2026 | Epic | — | — | — |
| Sep 2026 | Hooked on Phonics | — | — | — |
| Sep 2026 | Raz-Kids | — | — | — |
| Sep 2026 | Reading Eggs | — | — | — |

## What is being compared

- **Duolingo ABC**: Measured on the search term “duolingo abc”.
- **Epic**: Measured on the search term “getepic”.
- **Hooked on Phonics**: Measured on the search term “hooked on phonics”.
- **Raz-Kids**: Measured on the search term “razkids”.
- **Reading Eggs**: Measured on the search term “readingeggs”.

- [Duolingo ABC](/demand/global-en/brands/duolingo-abc)
- [Epic](/demand/global-en/brands/epic)
- [Hooked on Phonics](/demand/global-en/brands/hooked-on-phonics)
- [Raz-Kids](/demand/global-en/brands/raz-kids)
- [Reading Eggs](/demand/global-en/brands/reading-eggs)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among reading apps worldwide?

Epic and Reading Eggs share the highest estimated Share of Search among reading apps worldwide, at 33.8% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Reading apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/reading-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/reading-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.